Video: http://ignitephoenix.blip.tv/file/1460087/ Event: Ignite Phoenix 2 Event Date: October 29th, 2008 I’ll discuss the ins and outs of iPhone app development and a bit about Cocktails. While a lot of technical details are covered by the NDA, I think that I could give a high-level talk that would still be interesting to the audience.

1. Phoenix
http://flickr.com/photos/new-york-city/2657791410/
The Zen of iPhone
Writing Simple, Effective, Mobile
Apps.

2. The Zen of iPhone
Simplicity
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Phoenix
Average user has 15 seconds spare
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Make information accessible quickly
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3. Appropriate Features
Compare Mobile Photos app to iPhoto
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Phoenix
Photos Lets You
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View Images
-
Share Images
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Set Wallpaper
-

4. Inappropriate Features
iPhoto Lets You
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Phoenix Do everything
-
iPhoto would NOT be a successful iPhone
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app.

5. Simplicity Is Key!
Figure out your core functionality
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Phoenix
Make it possible for people to accomplish
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a task in 15 seconds or less.

6. None of this Applies to
Gaming
Phoenix
http://flickr.com/photos/kengo/2947221454/sizes/o/

7. Getting Started
Apply to apple.
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Phoenix
Pay your $99.
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Get your cert and access to the SDK.
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8. Other Tools You’ll Need
An iPhone
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Phoenix If you have a network-based app, you need
-
to test on 3G and EDGE.
http://flickr.com/photos/shapeshift/352593346/

9. Tools (continued)
An iPod Touch
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Phoenix Don’t want to be in the debugger when a call
-
comes in.
http://flickr.com/photos/joits/1384673292/

10. Tools (continued)
A Mac
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Phoenix The SDK is not Windows-compatible.
-
http://flickr.com/photos/marcopako/2942485348/

11. Development
You’ll need a coder well-versed in
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Objective-C and UIKit.
Phoenix
No time for “on-the-job” training.
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Needs to “grok” the frameworks.
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12. Art and Graphics
HIRE AN ARTIST.
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Phoenix
HIRE AN ARTIST.
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HIRE AN ARTIST.
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13. Beta Testing
Google Groups FTW
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Phoenix
Provisioning Beta Testers
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Limited to 100 testers.
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14. Ancillary Tasks
App Site Needed
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Phoenix
Support Site
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FogBugz FTW
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15. Shipping the App
Art
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Phoenix
Copy
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PRICE!
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16. Public Relations
TUAW
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Phoenix
Daring Fireball
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TechCrunch
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17. App Store Quirks
Phoenix
http://flickr.com/photos/schlomo/2707956136/sizes/o/

18. More Quirks
Phoenix
http://flickr.com/photos/sophiepang/2761853008/

19. Release Schedule
Apple’s Turnaround on Hotfixes Sucks
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Phoenix But it’s getting Better
-
2-3 days.
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TEST - TEST - TEST your stuff.
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20. iTunes Financial
Apple pays out monthly
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Phoenix
Get a cornucopia of wire transfers
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Accounting difficult due to exchange rates,
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fees, etc.