This slide was made for a business competition. And our task was to introduce an entirely new tea product under the Brand TEER (citigroup)

1. Middle Class and Upper
Middle class people
Millennia's & Generation ‘X’;
they pertains to YOUTH
Women Head/ Housewives as they are
the decision maker in the buying process
Aged from 26-45
Aged from 19-27
THE
PATHETICSWe Are
Baby Boomers

2. Cha
চা
TEER

4. মেতে উঠুন Cha-এর আড্ডায়

5. Product Proposition Brand Essence Brand Muscles/Ideals
The 4 core values of the brand CHA would
be Refreshing, Exotic, Economical,
Healthy. These are brand ideals of our
product CHA.
The one word which defines our brand is CHA itself.
We would use another defining sentence for our
product which is “CHA ছাড়া আড্ডা জতেই না”. Our
mission would be to create a strong essence of our
brand in the market and in the consumers mind too.
Our promise to customers and
consumers is to maintain the best
quality and quantity with lowest
price. We will never disappoint our
customers.
Brand Language Brand Design/color
In terms of packaging, our design and color will be White and light
Chocolate (CHA color). We will use this color in ads too. And for packet
shape and design we will opt for a unique shape and unique design which
is unprecedented.
Our brand will use language that relates bonding and
unity. It will preach about the importance of unity in
every step and spreading love through bonding creation
with others.

6. Teer CHA would have its unique characteristics like
extra strong smell, good and strong taste, larger &
thicker tea leaves and more importantly product is
sound and Genial for health.
We will follow some certain strategy for positioning our product and these strategies are briefly explained as follow-
Customer Benefit/Product Characteristics- we will make our
customer understand that our product is beneficial for them
Pricing Strategy- We will set a reasonable price
for our product according to our target market
Our product will hold a price in accordance with the quality
and quantity. And the pricing will be reasonable and
affordable for the desired Target market.
Positioning Based on Cultural Symbol-
As Bengalis its in our culture to warmly welcome our guest
and mostly we use tea(CHA) as welcome drink. So our vision
would be to hit on this specific cultural point to position our
product in the consumers mind. And besides, it could also be
a symbol of relaxation.
Unique Packaging
Our product packet will more unique and well designed.
It will be lucrative and attractive. The packet design and
shape would be totally a new one which has never been
used by any other competitors.