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WHAT IS COLLECTIFEST ???
CollectiFest
STREET FINEST FESTIVAL
This street culture thing becoming a melting pot…it’s out of reached! We see more and more collaborating project
between clothing line, musician, street artist, shoes, & athletes.
Street culture has reached its glory!
For the sake of Hypebeast the way of today’s millenials, now we have Sneakers Nation, Skaters, Rappers, Barber
Artist, Tattoo, Urban Athlete, Grafitti Artist from all over the world
ALT	KV	&	LOGO
WHY WE CALLED COLLECTIFEST….???
CollectiFest.	From	Collective	Festival.	A	merge	between	
music and	other	pillars.
STREET
FINEST
FESTIVAL
Main	Idea:	The	
finest	of	street	
culture
It’s	an	annual	street	
culture	festival.	
It	consist	of	4	
pillars:	Music,	art,	
sport,	fashion
What we create…
THE BIGGEST STREET FESTIVAL IN
INDONESIA
On Ground
Band Teaser
Viral
Social
Media
Media
Support
GUERILLA PROMO
• Flyering in Community Base
Camp
• Community Support Form
• Making big mix installation, sound,
lighting & playlist from lineups
availbale on venue, one months
before
• Band Testimonials
• Making viral & ads
• Media Partners
GUERILLA PROMO
• 500	Musicians	will	play	together	
• Play	the	U2’s	songs	to	calling	U2	
in	COLLECTIFEST	next	year.
• https://www.youtube.com/wat
ch?v=JozAmXo2bDE
U2
Big	mixed	installations	with	sound	system,	
lighting	and	playlist	from	lineups	available	on	
venue,	one	month	before	
GUERILLA MARKETING
Who will be attend…
Target Audience
ü Young Family : Living in Urban area, 35-40
ü First Jobber : Active, Dynamics, very now, 25-30
ü Student : Active, Dynamics, trendy max, 15-25
ü Music addicted
The new Kalijodo Center.
In partnership with Jakarta Tourism Board should be a strong point.
When-Where…
2017 SCHEDULE
20th - 21nd of	July	2017
The	events	will	features	many	bands	&	DJs,	
urban	sport	athletes,	artist,	&	performers	
from	local	&	international
Why you should go???
§ THIS IS THE FIRST INTERNATIONAL STREET
FESTIVAL IN INDONESIA
§ SUPPORTED MORE 200 HIPSTER COMMUNITY
COMMUNITY TALKS
COMMUNITY ACTION
COACHING
CLINICS
MUSIC FESTIVAL
HOBBIES
COMMUNITY
GATHERING
POP UP BOOTH
SPORTS
CULINARY FESTIVAL
THE CONTENT
AMBIENCE FESTIVAL
PHOENIX
2017 LINE UP PLANNING
SPORTS
CHRIS	COLE
DC	BMX
EVAN	SMITH
Skate attraction by INTL skateboarder(Wes
Cremer/Skater of the Year 2014, Chris Cole, TJ
Rogers/Nike Athlete)
BMX Tricks Contest by World Champions Riders(Viki
Gomez/World Champion 2015, Evan Smith/DC Riders,
etc)
Intl athlete curated by eXtremeina.com, Red Bull & DC
Shoes
GRAFITTI	INSTALLATION
TATOO
BARBER	CUTS	&	POMADE	
EXHIBITION
CURATED	BY	THE	CUTS	INDONESIA	(tbc)
FASHION
ADIDAS YEEZY PUMA RIHANNA
• There	will	be	a	booth	for	a	premium	brand	display	(A	+),	by	presenting	such	YEEZY	ADIDAS,	PUMA	RIHANNA
• Special	Weekend	auction
FASHION
SNEAKERS EXHIBITION
FASHION
- Barber	Free	Style	Competition
- Barber	Tribal	Competition
- Barber	&	Pomade	Clinic
BARBERSHOP COMPETITION
ART
POP ART BOOTH
ART
POP TENANT
• Nudie
• H&M
• Stussy
• The	NBHD
• Supreme
• Adidas
• Nike
• Primitive
• Fred	Perry
• Huf
• 707
• Maris
• Otoko
• Herschel
POP	UP	BRAND	TENANT
CULINARY
FESTIVAL
COFFEE	SHOP
BEACH	CANTEEN
BAR	TRUCK
FOOD	TRUCK
TROPICAL	BAR
COACHING CLINIC/WORKSHOP
§ Extreme sport: BMX & Skateboard Coaching
Clinic/Tricks Demo by Intl Athletes, extremeina.com,
& DC Shoes.
§ Custom Sneakers Workshop by SBTG
(http://sbtgsurplus.bigcartel.com, Singapore based)
§ The Cuts Indonesia – Barber’s Day Contest (Live
from Trans7
COMMUNITY PARTICIPANT
INDONESIAN ELVIS PRESLEY LOVERS
INDONESIAN POMADE ENTHUSIAST
LOWRIDER COMMUNITY
ARTCOHOLIC
DIECAST INDONESIA
AHOOY GEBOY
SCRAMBLER N SLED
WARRIOR
SCOOTERHOOD
SEKEPAL ASPAL INDONESIA
CAFE RACER INDONESIA
JAPS BRATS INDONESIA
VINTAGE ENDURO INDONESIA
STREET DEMON INDONESIA
LAWLESS
FORSTAND PROJECT
ROCKABILLY INDONESIA
NO CUTS
BRUR N ZUS
AND MANY MORE..
UNIQUE SELLING POINT
GETYOUR OWN BAND
Audience	can	determine	his	or	her	favorite	band	to	appear	first,	using	the	
hashtag	like	twitter	or	through	 the	official	social	accounts	COLLECTIFEST	
2017
UNIQUE SELLING POINT
360 MAIN STAGE
There	will	be	a	camera	360,	which	will	be	placed	on	the	band's	vocalist	or	a	
player	in	the	main
MEDIA ONLINE
Dapurpacu.com
JackBiker.com
Group Kompas
Group Kapan lagi
Group Jawa POS
Lintas.me
Stephanlangitan.com
TMCblog.com
kobayogas.com
indobikersmagz.com
MNC Networks
motobikers.com
SOOPERBOY.com
MNC Groups
THEGASPOLL.com
MEDIA OFFLINE
OTOMOTIF NET
AUTOMAXX
BAIKERS MAXX
HINT
Motor Plus
OTOPLUS
JawaPOS
BATIK MAGZ
MEDIA TV
NET TV
KOMPAS TV
INDOVISION
BERITA SATU
METRO TV
BLOOMBERG
RTV
Koran Sindo
Kompas
RADIO
MUSTANG 88.0 FM Jakarta
JAK 101 FM Jakarta
OTOMOTION 97.5 FM Jakarta
PRAMBORS Jakarta
MEDIA SUPPORT
GUERILLA INSTALLATION REFERENCE
KOL (KEY OPINION LEADER)
PUPU	PAULA
TEDDY	AANG
KOL (KEY OPINION LEADER)
KOL (KEY OPINION LEADER)
KOL (KEY OPINION LEADER)
KOL (KEY OPINION LEADER)
SUPPORTING
SPONSORSHIP
• MAIN	BENEFITS
TONE	&	COLOR	PRODUCT	– BRANDING	LOGO		(All	Materials)
• ON	GROUND	BENEFITS	(OFFLINE)
LOGO		&	BRANDING	PRESS	CONFERENCE	– Logo	bersama Backdrop	Press	Conference	– Logo	bersama photo	corner
- Logo	bersama entrance	gate	(If	any)	– ADLIBS	MC/Host	– Bumper	TVC	on	Screen	(Backdrop	/	TV	Plasma)
- All	Material	Promo
LOGO	&	BRANDING	VENUE	– Logo	bersama entrance	gate	(if	any)	– Logo	bersama di	poster	A1
- Umbul-umbul Product	(branding)	– Umbul-umbul bersama +	Tax	&	Permitt – Logo	bersama di	poster	A1
- Logo	bersama di	Flyer	– Logo	di	T-Shirt	– Logo	A	Board
OTHER	– Logo	di	Jersey	bagian belakang – Logo	pada Training	Pack	– Logo	pada casual	T-Shirt	
- ADLIBS	MC/HOST
BOOTH	&	ACTIVITIES	– SPACE	AREA	Booth	+	Flooring	+	Electricity	– Direct	Selling&	Sampling	sekitar Booth
• ENGAGEMENTS	
COMMUNITY	ACTIVITIES	On	Sponsor	Booth	
MERCHANDISE	 – Brand	Corporate/Product	Totebag – ADLIBS	MC/Host
• PRE	DIGITAL	PROMO	
DIGITAL	&	SOCIAL	MEDIA	– E	Flyer	&	TVC	Production	(Youtube Viral)	– Logo	Bersama on	Banner	Social	Media	Account			
- Social	Media	Activity
• ATL,	MEDIA	&	POST	EVENT
PROMO	ADS	– Logo	Bersama Di	Print	AD	Harian – Press	Conference	– Liputan – Media	Stasiun TV	– Media	Digital	(Online)
PLATINUM
SPONSORSHIP PACKAGE
• MAIN	BENEFITS
TONE	&	COLOR	PRODUCT	– BRANDING	LOGO		(All	Materials)
• ON	GROUND	BENEFITS	(OFFLINE)
LOGO		&	BRANDING	PRESS	CONFERENCE	– Logo	bersama Backdrop	Press	Conference	– Logo	bersama photo	corner
- Logo	bersama entrance	gate	(If	any)	– ADLIBS	MC/Host	– Bumper	TVC	on	Screen	(Backdrop	/	TV	Plasma)
- All	Material	Promo
LOGO	&	BRANDING	VENUE	– Logo	bersama entrance	gate	(if	any)	– Logo	bersama non	exclusive	(Baliho)	– Welcome	Banner
- Umbul-umbul Product	(branding)	– Umbul-umbul bersama +	Tax	&	Permitt – Logo	bersama di	poster	A1
- Logo	bersama di	Flyer	– Logo	di	T-Shirt	– Logo	A	Board
OTHER	– Logo	pada casual	T-Shirt	
- ADLIBS	MC/HOST
BOOTH	&	ACTIVITIES	– SPACE	AREA	Booth	+	Flooring	+	Electricity	– Direct	Selling&	Sampling	sekitar Booth
• ENGAGEMENTS	
COMMUNITY	ACTIVITIES	On	Sponsor	Booth	
MERCHANDISE	 – Brand	Corporate/Product	Totebag – ADLIBS	MC/Host
• PRE	DIGITAL	PROMO	
DIGITAL	&	SOCIAL	MEDIA	– E	Flyer	&	TVC	Production	(Youtube Viral)	– Logo	Bersama on	Banner	Social	Media	Account
- Social	Media	Activity
• ATL,	MEDIA	&	POST	EVENT
PROMO	ADS	– Logo	Bersama Di	Print	AD	Harian – Press	Conference	– Liputan – Media	Stasiun TV	– Media	Digital	(Online)
GOLD
SPONSORSHIP PACKAGE
•ON	GROUND	BENEFITS	(OFFLINE)
LOGO		&	BRANDING	PRESS	CONFERENCE	– Logo	bersama Backdrop	Press	Conference	– Logo	bersama photo	corner
- Logo	bersama entrance	gate	(If	any)	– ADLIBS	MC/Host	– Bumper	TVC	on	Screen	(Backdrop	/	TV	Plasma)
- All	Material	Promo
LOGO	&	BRANDING	VENUE	– Logo	bersama entrance	gate	(if	any)	– Logo	bersama non	exclusive	(Baliho)	– Welcome	Banner
- Umbul-umbul Product	(branding)	– Umbul-umbul bersama +	Tax	&	Permitt – Logo	bersama di	poster	A1
- Logo	bersama di	Flyer	– Logo	di	T-Shirt	– Logo	A	Board
OTHER	– Logo	pada casual	T-Shirt	
BOOTH	&	ACTIVITIES	– SPACE	AREA	Booth	+	Flooring	+	Electricity	– Direct	Selling&	Sampling	sekitar Booth
• ENGAGEMENTS	
COMMUNITY	ACTIVITIES	On	Sponsor	Booth	
MERCHANDISE	 – Brand	Corporate/Product	Totebag – ADLIBS	MC/Host
• PRE	DIGITAL	PROMO	
DIGITAL	&	SOCIAL	MEDIA	– E	Flyer	&	TVC	Production	(Youtube Viral)	– Logo	Bersama on	Banner	Social	Media	Account
- Social	Media	Activity
• ATL,	MEDIA	&	POST	EVENT
PROMO	ADS	– Logo	Bersama Di	Print	AD	Harian
SILVER
SPONSORSHIP PACKAGE
MATERIAL PROMO
T-BANNER
VERTICAL	BANNER
BANNER
TSHIRT
Pasal Sanggahan: Walaupun proposal ini telah disusun dengan hati-hati, pihak penyelenggara dan para agen pemasarannya tidak bertanggungjawab
terhadap ketidakakuratanapapun.
Semua pernyataan disini adalahbenar namun tidakdapatdipergunakansebagai pernyataan untuk menguatkan fakta-fakta yang ada.
Seluruh informasi dan spesifikasi merupakan data-data yang terkumpul hingga proposal ini dibuat dan dapat berubah sewaktu-waktu bila diperlukan
serta bukan bagian dari penawaranataupun perjanjiantertulis lainnya.
Semua perhitungan tunduk pada perubahan yang disetujui oleh instansi terkait. Semua hasil render, gambar dan ilustrasi merupakan impresi seniman
semata yang berasal dari berbagai sumber dan bukan representasi fakta. Lokasi, jadwal, dan rancangan kegiatan merupakan hasil estimasi dan
tergantung pada hasil survei final.
Syarat dan ketentuantertentuberlaku untuk segala halterkait aktivitas pemasaran. Informasiselengkapnya bisa didapatkandari
Penyelenggara CoolectifFest2017, yaituPT. IMAGOKREASI KOMUNIKA
ATTENTION!
THANK YOU

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Collectifest 2017

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  • 3. CollectiFest STREET FINEST FESTIVAL This street culture thing becoming a melting pot…it’s out of reached! We see more and more collaborating project between clothing line, musician, street artist, shoes, & athletes. Street culture has reached its glory! For the sake of Hypebeast the way of today’s millenials, now we have Sneakers Nation, Skaters, Rappers, Barber Artist, Tattoo, Urban Athlete, Grafitti Artist from all over the world
  • 5. WHY WE CALLED COLLECTIFEST….???
  • 9. THE BIGGEST STREET FESTIVAL IN INDONESIA
  • 10. On Ground Band Teaser Viral Social Media Media Support GUERILLA PROMO • Flyering in Community Base Camp • Community Support Form • Making big mix installation, sound, lighting & playlist from lineups availbale on venue, one months before • Band Testimonials • Making viral & ads • Media Partners
  • 11. GUERILLA PROMO • 500 Musicians will play together • Play the U2’s songs to calling U2 in COLLECTIFEST next year. • https://www.youtube.com/wat ch?v=JozAmXo2bDE U2
  • 13. Who will be attend…
  • 14. Target Audience ü Young Family : Living in Urban area, 35-40 ü First Jobber : Active, Dynamics, very now, 25-30 ü Student : Active, Dynamics, trendy max, 15-25 ü Music addicted
  • 15. The new Kalijodo Center. In partnership with Jakarta Tourism Board should be a strong point. When-Where… 2017 SCHEDULE 20th - 21nd of July 2017 The events will features many bands & DJs, urban sport athletes, artist, & performers from local & international
  • 16. Why you should go???
  • 17. § THIS IS THE FIRST INTERNATIONAL STREET FESTIVAL IN INDONESIA § SUPPORTED MORE 200 HIPSTER COMMUNITY
  • 18. COMMUNITY TALKS COMMUNITY ACTION COACHING CLINICS MUSIC FESTIVAL HOBBIES COMMUNITY GATHERING POP UP BOOTH SPORTS CULINARY FESTIVAL THE CONTENT
  • 21. SPORTS CHRIS COLE DC BMX EVAN SMITH Skate attraction by INTL skateboarder(Wes Cremer/Skater of the Year 2014, Chris Cole, TJ Rogers/Nike Athlete) BMX Tricks Contest by World Champions Riders(Viki Gomez/World Champion 2015, Evan Smith/DC Riders, etc) Intl athlete curated by eXtremeina.com, Red Bull & DC Shoes
  • 23. FASHION ADIDAS YEEZY PUMA RIHANNA • There will be a booth for a premium brand display (A +), by presenting such YEEZY ADIDAS, PUMA RIHANNA • Special Weekend auction
  • 25. FASHION - Barber Free Style Competition - Barber Tribal Competition - Barber & Pomade Clinic BARBERSHOP COMPETITION
  • 27. ART POP TENANT • Nudie • H&M • Stussy • The NBHD • Supreme • Adidas • Nike • Primitive • Fred Perry • Huf • 707 • Maris • Otoko • Herschel POP UP BRAND TENANT
  • 29. COACHING CLINIC/WORKSHOP § Extreme sport: BMX & Skateboard Coaching Clinic/Tricks Demo by Intl Athletes, extremeina.com, & DC Shoes. § Custom Sneakers Workshop by SBTG (http://sbtgsurplus.bigcartel.com, Singapore based) § The Cuts Indonesia – Barber’s Day Contest (Live from Trans7
  • 30. COMMUNITY PARTICIPANT INDONESIAN ELVIS PRESLEY LOVERS INDONESIAN POMADE ENTHUSIAST LOWRIDER COMMUNITY ARTCOHOLIC DIECAST INDONESIA AHOOY GEBOY SCRAMBLER N SLED WARRIOR SCOOTERHOOD SEKEPAL ASPAL INDONESIA CAFE RACER INDONESIA JAPS BRATS INDONESIA VINTAGE ENDURO INDONESIA STREET DEMON INDONESIA LAWLESS FORSTAND PROJECT ROCKABILLY INDONESIA NO CUTS BRUR N ZUS AND MANY MORE..
  • 31. UNIQUE SELLING POINT GETYOUR OWN BAND Audience can determine his or her favorite band to appear first, using the hashtag like twitter or through the official social accounts COLLECTIFEST 2017
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  • 33. UNIQUE SELLING POINT 360 MAIN STAGE There will be a camera 360, which will be placed on the band's vocalist or a player in the main
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  • 35. MEDIA ONLINE Dapurpacu.com JackBiker.com Group Kompas Group Kapan lagi Group Jawa POS Lintas.me Stephanlangitan.com TMCblog.com kobayogas.com indobikersmagz.com MNC Networks motobikers.com SOOPERBOY.com MNC Groups THEGASPOLL.com MEDIA OFFLINE OTOMOTIF NET AUTOMAXX BAIKERS MAXX HINT Motor Plus OTOPLUS JawaPOS BATIK MAGZ MEDIA TV NET TV KOMPAS TV INDOVISION BERITA SATU METRO TV BLOOMBERG RTV Koran Sindo Kompas RADIO MUSTANG 88.0 FM Jakarta JAK 101 FM Jakarta OTOMOTION 97.5 FM Jakarta PRAMBORS Jakarta MEDIA SUPPORT
  • 37. KOL (KEY OPINION LEADER) PUPU PAULA TEDDY AANG
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  • 41. KOL (KEY OPINION LEADER)
  • 43. • MAIN BENEFITS TONE & COLOR PRODUCT – BRANDING LOGO (All Materials) • ON GROUND BENEFITS (OFFLINE) LOGO & BRANDING PRESS CONFERENCE – Logo bersama Backdrop Press Conference – Logo bersama photo corner - Logo bersama entrance gate (If any) – ADLIBS MC/Host – Bumper TVC on Screen (Backdrop / TV Plasma) - All Material Promo LOGO & BRANDING VENUE – Logo bersama entrance gate (if any) – Logo bersama di poster A1 - Umbul-umbul Product (branding) – Umbul-umbul bersama + Tax & Permitt – Logo bersama di poster A1 - Logo bersama di Flyer – Logo di T-Shirt – Logo A Board OTHER – Logo di Jersey bagian belakang – Logo pada Training Pack – Logo pada casual T-Shirt - ADLIBS MC/HOST BOOTH & ACTIVITIES – SPACE AREA Booth + Flooring + Electricity – Direct Selling& Sampling sekitar Booth • ENGAGEMENTS COMMUNITY ACTIVITIES On Sponsor Booth MERCHANDISE – Brand Corporate/Product Totebag – ADLIBS MC/Host • PRE DIGITAL PROMO DIGITAL & SOCIAL MEDIA – E Flyer & TVC Production (Youtube Viral) – Logo Bersama on Banner Social Media Account - Social Media Activity • ATL, MEDIA & POST EVENT PROMO ADS – Logo Bersama Di Print AD Harian – Press Conference – Liputan – Media Stasiun TV – Media Digital (Online) PLATINUM SPONSORSHIP PACKAGE
  • 44. • MAIN BENEFITS TONE & COLOR PRODUCT – BRANDING LOGO (All Materials) • ON GROUND BENEFITS (OFFLINE) LOGO & BRANDING PRESS CONFERENCE – Logo bersama Backdrop Press Conference – Logo bersama photo corner - Logo bersama entrance gate (If any) – ADLIBS MC/Host – Bumper TVC on Screen (Backdrop / TV Plasma) - All Material Promo LOGO & BRANDING VENUE – Logo bersama entrance gate (if any) – Logo bersama non exclusive (Baliho) – Welcome Banner - Umbul-umbul Product (branding) – Umbul-umbul bersama + Tax & Permitt – Logo bersama di poster A1 - Logo bersama di Flyer – Logo di T-Shirt – Logo A Board OTHER – Logo pada casual T-Shirt - ADLIBS MC/HOST BOOTH & ACTIVITIES – SPACE AREA Booth + Flooring + Electricity – Direct Selling& Sampling sekitar Booth • ENGAGEMENTS COMMUNITY ACTIVITIES On Sponsor Booth MERCHANDISE – Brand Corporate/Product Totebag – ADLIBS MC/Host • PRE DIGITAL PROMO DIGITAL & SOCIAL MEDIA – E Flyer & TVC Production (Youtube Viral) – Logo Bersama on Banner Social Media Account - Social Media Activity • ATL, MEDIA & POST EVENT PROMO ADS – Logo Bersama Di Print AD Harian – Press Conference – Liputan – Media Stasiun TV – Media Digital (Online) GOLD SPONSORSHIP PACKAGE
  • 45. •ON GROUND BENEFITS (OFFLINE) LOGO & BRANDING PRESS CONFERENCE – Logo bersama Backdrop Press Conference – Logo bersama photo corner - Logo bersama entrance gate (If any) – ADLIBS MC/Host – Bumper TVC on Screen (Backdrop / TV Plasma) - All Material Promo LOGO & BRANDING VENUE – Logo bersama entrance gate (if any) – Logo bersama non exclusive (Baliho) – Welcome Banner - Umbul-umbul Product (branding) – Umbul-umbul bersama + Tax & Permitt – Logo bersama di poster A1 - Logo bersama di Flyer – Logo di T-Shirt – Logo A Board OTHER – Logo pada casual T-Shirt BOOTH & ACTIVITIES – SPACE AREA Booth + Flooring + Electricity – Direct Selling& Sampling sekitar Booth • ENGAGEMENTS COMMUNITY ACTIVITIES On Sponsor Booth MERCHANDISE – Brand Corporate/Product Totebag – ADLIBS MC/Host • PRE DIGITAL PROMO DIGITAL & SOCIAL MEDIA – E Flyer & TVC Production (Youtube Viral) – Logo Bersama on Banner Social Media Account - Social Media Activity • ATL, MEDIA & POST EVENT PROMO ADS – Logo Bersama Di Print AD Harian SILVER SPONSORSHIP PACKAGE
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  • 53. Pasal Sanggahan: Walaupun proposal ini telah disusun dengan hati-hati, pihak penyelenggara dan para agen pemasarannya tidak bertanggungjawab terhadap ketidakakuratanapapun. Semua pernyataan disini adalahbenar namun tidakdapatdipergunakansebagai pernyataan untuk menguatkan fakta-fakta yang ada. Seluruh informasi dan spesifikasi merupakan data-data yang terkumpul hingga proposal ini dibuat dan dapat berubah sewaktu-waktu bila diperlukan serta bukan bagian dari penawaranataupun perjanjiantertulis lainnya. Semua perhitungan tunduk pada perubahan yang disetujui oleh instansi terkait. Semua hasil render, gambar dan ilustrasi merupakan impresi seniman semata yang berasal dari berbagai sumber dan bukan representasi fakta. Lokasi, jadwal, dan rancangan kegiatan merupakan hasil estimasi dan tergantung pada hasil survei final. Syarat dan ketentuantertentuberlaku untuk segala halterkait aktivitas pemasaran. Informasiselengkapnya bisa didapatkandari Penyelenggara CoolectifFest2017, yaituPT. IMAGOKREASI KOMUNIKA ATTENTION! THANK YOU