1. Social Media: Discretion as the New Black

2. WHY YOU LOVE IT SO MUCH
PERSONAL EMPOWERMENT
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3. 3
PLAYGROUND RULES
1990 2010

4. SOCIAL LIFE STREAM
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5. THE SOCIAL REALITY
VIRTUALLY MEAN KIDS
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6. SOCIAL VICTIMOLOGY
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7. + 95% of social media-using teens who have witnessed cruel behavior
on social networking sites say they have seen others ignoring the
mean behavior; 55% witness this frequently (PEW Internet Research
Center, FOSI, Cable in the Classroom, 2011)
+ 84% have seen the people defend the person being harassed; 27%
report seeing this frequently.
+ 84% have seen the people tell cyberbullies to stop bullying; 20%
report seeing this frequently.
+ 66% of teens who have witnessed online cruelty have also witnessed
others joining; 21% say they have also joined in the harassment (PEW
Internet Research Center, FOSI, Cable in the Classroom, 2011)
CYBER BULLYING
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8. IMPACT ON REPUTATION
YOUR IMPERATIVE
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9. STOP OVERSHARING
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10. STOP OVERSHARING
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11. STOP OVERSHARING
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The Federal Trade Commission recently gave
approval to a background-check company Social
Intelligence Corp., which screens job applicants based
on photos and posts they’ve shared on the Web. Will
screening of everything you’ve ever tweeted, every
Facebook group you’ve joined, every FB status update,
every Instagram and Flickr photo you’ve shared
become standard practice for employers thanks to
Social Intelligence Corp. Forbes

12. STOP OVERSHARING
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13. DISTRIBUTED ME
YOUR PERSONAL BRAND
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14. STOP OVERSHARING
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15. EVOLVING LANDSCAPE
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You will need to “rethink” how you express, share, network, and consume
social content and the context and location for which you do it.

16. PRICE OF SOCIAL ACCEPTANCE
PARENTAL TRUTHS
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17. 17
PARENTAL CHALLENGES
+ The average parent simply isn’t fluent in the language…

18. 18
PARENTAL CHALLENGES
+ The average parent simply isn’t fluent in the language…

19. 19
PARENTAL CHALLENGES
+ Lack of contextual understanding breeds ignorance…

20. 20
PARENTAL CONCERNS
+ Lack of cyber crime understanding breeds even greater ignorance…

21. + 52% of parents are worried their child will be bullied via social
networking sites. (American Osteopathic Association, 2011)
+ 1 in 6 parents know their child has been bullied via a social
networking site. (American Osteopathic Association, 2011)
+ One million children were harassed, threatened or subjected to other
forms of cyberbullying on Facebook during the past year. (Consumer
Reports, 2011)
+ 90% of social media-using teens who have witnessed online cruelty
say they have ignored mean behavior on social media; 35% have
done this frequently (PEW Internet Research Center, FOSI, Cable in the
Classroom, 2011)
+ More girls are cyberbullys than boys (59% girls and 41% boys).
PARENTAL CONCERNS
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22. SOCIAL MEETS FEDERAL CRIMES
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The Steubenville High School rape occurred in
Steubenville, Ohio, on the night of August 11, 2012,
when a high school girl, incapacitated by alcohol, was
publicly and repeatedly sexually assaulted by her
peers, several of whom documented the acts in social
media. The victim was transported, undressed,
photographed, and sexually assaulted. She was also
penetrated vaginally by other students' fingers (digital
penetration), an act defined as rape under Ohio law.

23. SOCIAL MEETS FEDERAL CRIMES
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Forty-thousand Kiwis have a signed a
petition on online activism site Care2,
asking New Zealand police to apprehend
and charge several teen boys who
allegedly date- and gang-raped underage
girls and then posted details — including
their victims’ names — on Facebook.