SlideShare ist ein Scribd-Unternehmen logo

Transient Identiti: DMA Roundtable - From CRM to CMR

•Als PPT, PDF herunterladen•
•
IdentitiLab
IdentitiLab

Customer connectivity, the notion of mobility, and the push for greater identity control are rendering traditional CRM obsolete.

BusinessTechnologie
1 von 22
Introducing TRANSIENT IDENTITI, INC. CMR as the Future of CRM “ The most important skill set of the New Marketer is intellectual curiosity”
Our Sole Premise Transient Identiti is a strategic innovation shop where strategy meets design .  The core business focus is to help clients rethink facets of their go-to-market approach for connecting products with desired target audiences from ideation to execution. Through our exploratory approach centered around design thinking , Transient Identiti infuses innovation across a series of Marketing functions ranging from communications planning to customer strategy .
CUSTOMER Managed Relationships ,[object Object],[object Object],[object Object],[object Object]
WHY CMR New era of Brand Management means that product design and development has to create “listening brands.” The Dawn of the Social Consumer … gave birth to Social CRM
[object Object],WHY CMR
WHY CMR ,[object Object]
RETHINKING CRM FUTURE OF BRAND STRATEGY
RETHINKING Consumer Identity ,[object Object]
RETHINKING The Experience ,[object Object],[object Object]
RETHINKING Package Design ,[object Object],[object Object]
RETHINKING The Crowd ,[object Object],[object Object],RYZ Footwear Nikeid
RETHINKING Complexity ,[object Object],[object Object],[object Object],[object Object]
RETHINKING Proximity ,[object Object],[object Object],[object Object],[object Object]
MARKETPLACE DISRUPTIONS WHY INNOVATE NOW
DISRUPT Your CRM Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CMR: Emergence of Digital Intuition ,[object Object],[object Object],[object Object],[object Object]
CMR: Emergence of Human Cloud ,[object Object],[object Object],[object Object]
CMR: Emergence of Gamification ,[object Object],[object Object],[object Object],[object Object]
CMR: Other Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CMR: Emergence of MaaS ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK You The Future Marketing rests on its ability to display the right ad in the right place in proper context across the appropriate touch point.
CONNECT With Us Dynamic customer experiences centered around content, applications, and communications relevant to the social relationship being cultivated will be the new sell-through approach. Transient Identiti, Inc.

Empfohlen

Whitepaper dawn of the digital marketer e book
Whitepaper dawn of the digital marketer e bookWhitepaper dawn of the digital marketer e book
Whitepaper dawn of the digital marketer e bookKevin Goldhausen
 
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Yello Digital Marketing
 
Owned First
Owned FirstOwned First
Owned FirstZenithOptimedia
 
Owned First
Owned First Owned First
Owned First Performics
 
Cashing In On Everywhere Commerce
Cashing In On Everywhere CommerceCashing In On Everywhere Commerce
Cashing In On Everywhere CommerceResource/Ammirati
 
Mobile commerce state-of-the-market
Mobile commerce state-of-the-marketMobile commerce state-of-the-market
Mobile commerce state-of-the-marketKumar Gaurav
 
WTF Programmatic Dictionary
WTF Programmatic DictionaryWTF Programmatic Dictionary
WTF Programmatic Dictionarycpxmarketing
 
Linked Display Programmatic Buying
Linked Display Programmatic BuyingLinked Display Programmatic Buying
Linked Display Programmatic BuyingLinkedIn
 

Empfohlen

Whitepaper dawn of the digital marketer e book
Whitepaper dawn of the digital marketer e bookWhitepaper dawn of the digital marketer e book
Whitepaper dawn of the digital marketer e bookKevin Goldhausen
 
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Digital Marketing Trends for 2016 by YDM's Innovation Center (English)
Digital Marketing Trends for 2016 by YDM's Innovation Center (English)Yello Digital Marketing
 
Owned First
Owned FirstOwned First
Owned FirstZenithOptimedia
 
Owned First
Owned First Owned First
Owned First Performics
 
Cashing In On Everywhere Commerce
Cashing In On Everywhere CommerceCashing In On Everywhere Commerce
Cashing In On Everywhere CommerceResource/Ammirati
 
Mobile commerce state-of-the-market
Mobile commerce state-of-the-marketMobile commerce state-of-the-market
Mobile commerce state-of-the-marketKumar Gaurav
 
WTF Programmatic Dictionary
WTF Programmatic DictionaryWTF Programmatic Dictionary
WTF Programmatic Dictionarycpxmarketing
 
Linked Display Programmatic Buying
Linked Display Programmatic BuyingLinked Display Programmatic Buying
Linked Display Programmatic BuyingLinkedIn
 
M-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyM-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyNoah Elkin
 
Social Mobile Retail and Contextual Commerce
Social Mobile Retail and Contextual CommerceSocial Mobile Retail and Contextual Commerce
Social Mobile Retail and Contextual CommerceMiel Van Opstal
 
The Digital Challenge for Insurers
The Digital Challenge for InsurersThe Digital Challenge for Insurers
The Digital Challenge for InsurersSeymourSloan
 
Managing The Future Expectations Of The Hyper-Connected Consumer
Managing The Future Expectations Of The Hyper-Connected ConsumerManaging The Future Expectations Of The Hyper-Connected Consumer
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
 
The Programmatic Jargon Buster
The Programmatic Jargon BusterThe Programmatic Jargon Buster
The Programmatic Jargon BusterDigital Market Asia
 
Analytics next frontier - real time
Analytics next frontier - real timeAnalytics next frontier - real time
Analytics next frontier - real timeIntelligencia Limited
 
A Digital Presentation - Why me?
A Digital Presentation - Why me?A Digital Presentation - Why me?
A Digital Presentation - Why me?netscr33n
 
Digital Marketing Trends In South Korea
Digital Marketing Trends In South KoreaDigital Marketing Trends In South Korea
Digital Marketing Trends In South KoreaWunderman Seoul
 
LUMA's State of the State 2015 at DMS 15
LUMA's State of the State 2015 at DMS 15LUMA's State of the State 2015 at DMS 15
LUMA's State of the State 2015 at DMS 15LUMA Partners
 
Innovation in Retail - attention economy, social commerce and epiphenomenology
Innovation in Retail - attention economy, social commerce and epiphenomenologyInnovation in Retail - attention economy, social commerce and epiphenomenology
Innovation in Retail - attention economy, social commerce and epiphenomenologyIan Jindal
 
Chapter 8 (Re)Thinking Marketing
Chapter 8 (Re)Thinking MarketingChapter 8 (Re)Thinking Marketing
Chapter 8 (Re)Thinking Marketingweit_mak
 
CRM in the Age of Digital Disruption
CRM in the Age of Digital DisruptionCRM in the Age of Digital Disruption
CRM in the Age of Digital DisruptionWilson
 
Introducción Programática mobile
Introducción Programática mobile Introducción Programática mobile
Introducción Programática mobile mediasmart_mb
 
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...siti robiah adawiyah
 
Unleashing the Power of Event-Triggered Marketing
Unleashing the Power of Event-Triggered MarketingUnleashing the Power of Event-Triggered Marketing
Unleashing the Power of Event-Triggered MarketingVictorFBretz
 
Dmexco 2017
Dmexco 2017Dmexco 2017
Dmexco 2017OptimediaSpain
 
Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Romain Fonnier
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от GoogleHidden Marketing
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от GoogleИгорь Назаров
 
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Googleyann le gigan
 
The Future of CRM Marketing, 8 Big Trends and How They Will Affect You
The Future of CRM Marketing, 8 Big Trends and How They Will Affect YouThe Future of CRM Marketing, 8 Big Trends and How They Will Affect You
The Future of CRM Marketing, 8 Big Trends and How They Will Affect YouArturo Gutierrez, MBA
 
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital MarketersAdobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers1000heads
 

Weitere ähnliche Inhalte

Was ist angesagt?

M-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyM-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyNoah Elkin
 
Social Mobile Retail and Contextual Commerce
Social Mobile Retail and Contextual CommerceSocial Mobile Retail and Contextual Commerce
Social Mobile Retail and Contextual CommerceMiel Van Opstal
 
The Digital Challenge for Insurers
The Digital Challenge for InsurersThe Digital Challenge for Insurers
The Digital Challenge for InsurersSeymourSloan
 
Managing The Future Expectations Of The Hyper-Connected Consumer
Managing The Future Expectations Of The Hyper-Connected ConsumerManaging The Future Expectations Of The Hyper-Connected Consumer
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
 
A Digital Presentation - Why me?
A Digital Presentation - Why me?A Digital Presentation - Why me?
A Digital Presentation - Why me?netscr33n
 
Digital Marketing Trends In South Korea
Digital Marketing Trends In South KoreaDigital Marketing Trends In South Korea
Digital Marketing Trends In South KoreaWunderman Seoul
 
LUMA's State of the State 2015 at DMS 15
LUMA's State of the State 2015 at DMS 15LUMA's State of the State 2015 at DMS 15
LUMA's State of the State 2015 at DMS 15LUMA Partners
 
Innovation in Retail - attention economy, social commerce and epiphenomenology
Innovation in Retail - attention economy, social commerce and epiphenomenologyInnovation in Retail - attention economy, social commerce and epiphenomenology
Innovation in Retail - attention economy, social commerce and epiphenomenologyIan Jindal
 
Chapter 8 (Re)Thinking Marketing
Chapter 8 (Re)Thinking MarketingChapter 8 (Re)Thinking Marketing
Chapter 8 (Re)Thinking Marketingweit_mak
 
CRM in the Age of Digital Disruption
CRM in the Age of Digital DisruptionCRM in the Age of Digital Disruption
CRM in the Age of Digital DisruptionWilson
 
Introducción Programática mobile
Introducción Programática mobile Introducción Programática mobile
Introducción Programática mobile mediasmart_mb
 
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...siti robiah adawiyah
 
Unleashing the Power of Event-Triggered Marketing
Unleashing the Power of Event-Triggered MarketingUnleashing the Power of Event-Triggered Marketing
Unleashing the Power of Event-Triggered MarketingVictorFBretz
 

Was ist angesagt? (15)

M-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyM-Commerce and the New Customer Journey
M-Commerce and the New Customer Journey
 
Social Mobile Retail and Contextual Commerce
Social Mobile Retail and Contextual CommerceSocial Mobile Retail and Contextual Commerce
Social Mobile Retail and Contextual Commerce
 
The Digital Challenge for Insurers
The Digital Challenge for InsurersThe Digital Challenge for Insurers
The Digital Challenge for Insurers
 
Managing The Future Expectations Of The Hyper-Connected Consumer
Managing The Future Expectations Of The Hyper-Connected ConsumerManaging The Future Expectations Of The Hyper-Connected Consumer
Managing The Future Expectations Of The Hyper-Connected Consumer
 
The Programmatic Jargon Buster
The Programmatic Jargon BusterThe Programmatic Jargon Buster
The Programmatic Jargon Buster
 
Analytics next frontier - real time
Analytics next frontier - real timeAnalytics next frontier - real time
Analytics next frontier - real time
 
A Digital Presentation - Why me?
A Digital Presentation - Why me?A Digital Presentation - Why me?
A Digital Presentation - Why me?
 
Digital Marketing Trends In South Korea
Digital Marketing Trends In South KoreaDigital Marketing Trends In South Korea
Digital Marketing Trends In South Korea
 
LUMA's State of the State 2015 at DMS 15
LUMA's State of the State 2015 at DMS 15LUMA's State of the State 2015 at DMS 15
LUMA's State of the State 2015 at DMS 15
 
Innovation in Retail - attention economy, social commerce and epiphenomenology
Innovation in Retail - attention economy, social commerce and epiphenomenologyInnovation in Retail - attention economy, social commerce and epiphenomenology
Innovation in Retail - attention economy, social commerce and epiphenomenology
 
Chapter 8 (Re)Thinking Marketing
Chapter 8 (Re)Thinking MarketingChapter 8 (Re)Thinking Marketing
Chapter 8 (Re)Thinking Marketing
 
CRM in the Age of Digital Disruption
CRM in the Age of Digital DisruptionCRM in the Age of Digital Disruption
CRM in the Age of Digital Disruption
 
Introducción Programática mobile
Introducción Programática mobile Introducción Programática mobile
Introducción Programática mobile
 
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
Daniel rowles mobile marketing how mobile technology is revolutionizing ma...
 
Unleashing the Power of Event-Triggered Marketing
Unleashing the Power of Event-Triggered MarketingUnleashing the Power of Event-Triggered Marketing
Unleashing the Power of Event-Triggered Marketing
 

Ähnlich wie Transient Identiti: DMA Roundtable - From CRM to CMR

Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Romain Fonnier
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от GoogleHidden Marketing
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от GoogleИгорь Назаров
 
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Googleyann le gigan
 
The Future of CRM Marketing, 8 Big Trends and How They Will Affect You
The Future of CRM Marketing, 8 Big Trends and How They Will Affect YouThe Future of CRM Marketing, 8 Big Trends and How They Will Affect You
The Future of CRM Marketing, 8 Big Trends and How They Will Affect YouArturo Gutierrez, MBA
 
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital MarketersAdobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers1000heads
 
Digital Marketing Trends for 2016 by YDM's Innovation Center (Korean)
Digital Marketing Trends for 2016 by YDM's Innovation Center (Korean)Digital Marketing Trends for 2016 by YDM's Innovation Center (Korean)
Digital Marketing Trends for 2016 by YDM's Innovation Center (Korean)Yello Digital Marketing
 
How CMOs Can Build a Mobile App Strategy
How CMOs Can Build a Mobile App StrategyHow CMOs Can Build a Mobile App Strategy
How CMOs Can Build a Mobile App StrategyKoombea
 
Digital marketing trends to dominate in 2021
Digital marketing trends to dominate in 2021Digital marketing trends to dominate in 2021
Digital marketing trends to dominate in 2021AdamCabugao
 
Innovate to Elevate: Transformative Digital Marketing Methods
Innovate to Elevate: Transformative Digital Marketing MethodsInnovate to Elevate: Transformative Digital Marketing Methods
Innovate to Elevate: Transformative Digital Marketing MethodsIstudio Technologies
 
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...Fabio Mittelstaedt
 
The 10 best performing CRM solution providers of 2020
The 10 best performing CRM solution providers of 2020The 10 best performing CRM solution providers of 2020
The 10 best performing CRM solution providers of 2020Mirror Review
 
The History And Future Of Marketing Attribution
The History And Future Of Marketing AttributionThe History And Future Of Marketing Attribution
The History And Future Of Marketing AttributionSkyTrust Inc.
 
Remodista RetailSource Paper - Sophisticated CRM Strategies
Remodista RetailSource Paper - Sophisticated CRM StrategiesRemodista RetailSource Paper - Sophisticated CRM Strategies
Remodista RetailSource Paper - Sophisticated CRM StrategiesRemodista
 
Transient identiti: Design Thinking and Innovation session v4
Transient identiti: Design Thinking and Innovation session v4Transient identiti: Design Thinking and Innovation session v4
Transient identiti: Design Thinking and Innovation session v4IdentitiLab
 

Ähnlich wie Transient Identiti: DMA Roundtable - From CRM to CMR (20)

Dmexco 2017
Dmexco 2017Dmexco 2017
Dmexco 2017
 
Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от Google
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от Google
 
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
 
The Future of CRM Marketing, 8 Big Trends and How They Will Affect You
The Future of CRM Marketing, 8 Big Trends and How They Will Affect YouThe Future of CRM Marketing, 8 Big Trends and How They Will Affect You
The Future of CRM Marketing, 8 Big Trends and How They Will Affect You
 
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital MarketersAdobe Summit EMEA 2015 - Top Insights for Digital Marketers
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers
 
Digital Marketing Trends for 2016 by YDM's Innovation Center (Korean)
Digital Marketing Trends for 2016 by YDM's Innovation Center (Korean)Digital Marketing Trends for 2016 by YDM's Innovation Center (Korean)
Digital Marketing Trends for 2016 by YDM's Innovation Center (Korean)
 
How CMOs Can Build a Mobile App Strategy
How CMOs Can Build a Mobile App StrategyHow CMOs Can Build a Mobile App Strategy
How CMOs Can Build a Mobile App Strategy
 
Vision-Marketing
Vision-MarketingVision-Marketing
Vision-Marketing
 
sekel-tech
sekel-techsekel-tech
sekel-tech
 
CRM 2020. Collaborate. Sell. Grow.
CRM 2020. Collaborate. Sell. Grow.CRM 2020. Collaborate. Sell. Grow.
CRM 2020. Collaborate. Sell. Grow.
 
Digital marketing trends to dominate in 2021
Digital marketing trends to dominate in 2021Digital marketing trends to dominate in 2021
Digital marketing trends to dominate in 2021
 
Innovate to Elevate: Transformative Digital Marketing Methods
Innovate to Elevate: Transformative Digital Marketing MethodsInnovate to Elevate: Transformative Digital Marketing Methods
Innovate to Elevate: Transformative Digital Marketing Methods
 
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
 
The 10 best performing CRM solution providers of 2020
The 10 best performing CRM solution providers of 2020The 10 best performing CRM solution providers of 2020
The 10 best performing CRM solution providers of 2020
 
The History And Future Of Marketing Attribution
The History And Future Of Marketing AttributionThe History And Future Of Marketing Attribution
The History And Future Of Marketing Attribution
 
Web 2 0_meets_crm_2_0
Web 2 0_meets_crm_2_0Web 2 0_meets_crm_2_0
Web 2 0_meets_crm_2_0
 
Remodista RetailSource Paper - Sophisticated CRM Strategies
Remodista RetailSource Paper - Sophisticated CRM StrategiesRemodista RetailSource Paper - Sophisticated CRM Strategies
Remodista RetailSource Paper - Sophisticated CRM Strategies
 
Transient identiti: Design Thinking and Innovation session v4
Transient identiti: Design Thinking and Innovation session v4Transient identiti: Design Thinking and Innovation session v4
Transient identiti: Design Thinking and Innovation session v4
 

Mehr von IdentitiLab

WI - Adexchanger - Ai Disruption in DSP FINAL.pptx
WI - Adexchanger - Ai Disruption in DSP FINAL.pptxWI - Adexchanger - Ai Disruption in DSP FINAL.pptx
WI - Adexchanger - Ai Disruption in DSP FINAL.pptxIdentitiLab
 
WI - IDENTITY CHALLENGE - Admonsters Publisher Forum 2023.pptx
WI - IDENTITY CHALLENGE - Admonsters Publisher Forum 2023.pptxWI - IDENTITY CHALLENGE - Admonsters Publisher Forum 2023.pptx
WI - IDENTITY CHALLENGE - Admonsters Publisher Forum 2023.pptxIdentitiLab
 
No Video ANA - Measurement in Era of Machines 10.12.23.pptx
No Video ANA - Measurement in Era of Machines 10.12.23.pptxNo Video ANA - Measurement in Era of Machines 10.12.23.pptx
No Video ANA - Measurement in Era of Machines 10.12.23.pptxIdentitiLab
 
Transient identiti Truth About Social for Teens
Transient identiti Truth About Social for TeensTransient identiti Truth About Social for Teens
Transient identiti Truth About Social for TeensIdentitiLab
 
Transient identiti Truth About Social - Georgetown Lecture Part 1
Transient identiti Truth About Social - Georgetown Lecture Part 1Transient identiti Truth About Social - Georgetown Lecture Part 1
Transient identiti Truth About Social - Georgetown Lecture Part 1IdentitiLab
 
DMA 2012 Conference: Social Intelligence Panel October 2012
DMA 2012 Conference: Social Intelligence Panel October 2012DMA 2012 Conference: Social Intelligence Panel October 2012
DMA 2012 Conference: Social Intelligence Panel October 2012IdentitiLab
 
Transient Identiti: University Maryland - Strategic Innovations in Marketin...
Transient Identiti: University Maryland - Strategic Innovations in Marketin...Transient Identiti: University Maryland - Strategic Innovations in Marketin...
Transient Identiti: University Maryland - Strategic Innovations in Marketin...IdentitiLab
 
Transient identiti Innovations Redefining Experiential Marketing
Transient identiti Innovations Redefining Experiential MarketingTransient identiti Innovations Redefining Experiential Marketing
Transient identiti Innovations Redefining Experiential MarketingIdentitiLab
 
Transient Identiti Innovations Redefining Marketing v2
Transient Identiti Innovations Redefining Marketing v2Transient Identiti Innovations Redefining Marketing v2
Transient Identiti Innovations Redefining Marketing v2IdentitiLab
 
The New Marketer
The New MarketerThe New Marketer
The New MarketerIdentitiLab
 
Transient Identiti Thought Leadership Consumer Generated Media V3
Transient Identiti Thought Leadership Consumer Generated Media V3Transient Identiti Thought Leadership Consumer Generated Media V3
Transient Identiti Thought Leadership Consumer Generated Media V3IdentitiLab
 
Transient Identiti Socialization Of Marketing
Transient Identiti Socialization Of MarketingTransient Identiti Socialization Of Marketing
Transient Identiti Socialization Of MarketingIdentitiLab
 

Mehr von IdentitiLab (12)

WI - Adexchanger - Ai Disruption in DSP FINAL.pptx
WI - Adexchanger - Ai Disruption in DSP FINAL.pptxWI - Adexchanger - Ai Disruption in DSP FINAL.pptx
WI - Adexchanger - Ai Disruption in DSP FINAL.pptx
 
WI - IDENTITY CHALLENGE - Admonsters Publisher Forum 2023.pptx
WI - IDENTITY CHALLENGE - Admonsters Publisher Forum 2023.pptxWI - IDENTITY CHALLENGE - Admonsters Publisher Forum 2023.pptx
WI - IDENTITY CHALLENGE - Admonsters Publisher Forum 2023.pptx
 
No Video ANA - Measurement in Era of Machines 10.12.23.pptx
No Video ANA - Measurement in Era of Machines 10.12.23.pptxNo Video ANA - Measurement in Era of Machines 10.12.23.pptx
No Video ANA - Measurement in Era of Machines 10.12.23.pptx
 
Transient identiti Truth About Social for Teens
Transient identiti Truth About Social for TeensTransient identiti Truth About Social for Teens
Transient identiti Truth About Social for Teens
 
Transient identiti Truth About Social - Georgetown Lecture Part 1
Transient identiti Truth About Social - Georgetown Lecture Part 1Transient identiti Truth About Social - Georgetown Lecture Part 1
Transient identiti Truth About Social - Georgetown Lecture Part 1
 
DMA 2012 Conference: Social Intelligence Panel October 2012
DMA 2012 Conference: Social Intelligence Panel October 2012DMA 2012 Conference: Social Intelligence Panel October 2012
DMA 2012 Conference: Social Intelligence Panel October 2012
 
Transient Identiti: University Maryland - Strategic Innovations in Marketin...
Transient Identiti: University Maryland - Strategic Innovations in Marketin...Transient Identiti: University Maryland - Strategic Innovations in Marketin...
Transient Identiti: University Maryland - Strategic Innovations in Marketin...
 
Transient identiti Innovations Redefining Experiential Marketing
Transient identiti Innovations Redefining Experiential MarketingTransient identiti Innovations Redefining Experiential Marketing
Transient identiti Innovations Redefining Experiential Marketing
 
Transient Identiti Innovations Redefining Marketing v2
Transient Identiti Innovations Redefining Marketing v2Transient Identiti Innovations Redefining Marketing v2
Transient Identiti Innovations Redefining Marketing v2
 
The New Marketer
The New MarketerThe New Marketer
The New Marketer
 
Transient Identiti Thought Leadership Consumer Generated Media V3
Transient Identiti Thought Leadership Consumer Generated Media V3Transient Identiti Thought Leadership Consumer Generated Media V3
Transient Identiti Thought Leadership Consumer Generated Media V3
 
Transient Identiti Socialization Of Marketing
Transient Identiti Socialization Of MarketingTransient Identiti Socialization Of Marketing
Transient Identiti Socialization Of Marketing
 

Kürzlich hochgeladen

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Omaninstagramfab782445
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 

Kürzlich hochgeladen (20)

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 

Transient Identiti: DMA Roundtable - From CRM to CMR

  • 1. Introducing TRANSIENT IDENTITI, INC. CMR as the Future of CRM “ The most important skill set of the New Marketer is intellectual curiosity”
  • 2. Our Sole Premise Transient Identiti is a strategic innovation shop where strategy meets design .  The core business focus is to help clients rethink facets of their go-to-market approach for connecting products with desired target audiences from ideation to execution. Through our exploratory approach centered around design thinking , Transient Identiti infuses innovation across a series of Marketing functions ranging from communications planning to customer strategy .
  • 3.
  • 4. WHY CMR New era of Brand Management means that product design and development has to create “listening brands.” The Dawn of the Social Consumer … gave birth to Social CRM
  • 5.
  • 6.
  • 7. RETHINKING CRM FUTURE OF BRAND STRATEGY
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. THANK You The Future Marketing rests on its ability to display the right ad in the right place in proper context across the appropriate touch point.
  • 22. CONNECT With Us Dynamic customer experiences centered around content, applications, and communications relevant to the social relationship being cultivated will be the new sell-through approach. Transient Identiti, Inc.

Hinweis der Redaktion

  1. Brands will have to become apart of one’s human cloud and it all starts with the product experience.