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Facebook vs. LinkedIn A Social Recruitment Showdown
Presenters Today:
Takeaways•   Quick Stats•   Demographics•   Privacy•   Tools    –   Personal profile    –   Company pages    –   Groups   ...
Quick stats
Average minutes per visitor to social      media sites in January
Facebook vs LinkedIn                            Demographics            845,000,000               150,000,000             ...
Recruiting throughPersonal Profiles
Privacy
Recruiting throughPersonal Profiles
Recruiting with your      Personal Profile:Who wins the showdown?Please vote in the “poll” box to the right.
Company Pages: Facebook
Company Pages: LinkedIn
Recruiting with       Company Pages:Who wins the showdown?Please vote in the “poll” box to the right.
Facebook Groups
LinkedIn Groups
Poll:Who wins the showdown?Please vote in the “poll” box to the right.
Advertising on LinkedIn
Advertising on Facebook
Poll:Who wins the showdown?Please vote in the “poll” box to the right.
Sourcing with LinkedIn
Post Jobs on your Facebook page                                   Candidates apply directly on Facebook or                ...
Draw an audience to your jobs through targeted                               Facebook advertising Engage your audience wit...
SummaryWhy you should use Facebook:    – Find Generation Y    – Free personal profile    – Company career pages engage tal...
Thank You!• Questions?• Connect with us on Social Media to learn  more about social recruitment     http://www.facebook.co...
Facebook vs LinkedIn: A Social Recruitment Showdown
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Facebook vs LinkedIn: A Social Recruitment Showdown

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Facebook vs LinkedIn: A Social Recruitment Showdown

  1. 1. Facebook vs. LinkedIn A Social Recruitment Showdown
  2. 2. Presenters Today:
  3. 3. Takeaways• Quick Stats• Demographics• Privacy• Tools – Personal profile – Company pages – Groups – Advertising – Search
  4. 4. Quick stats
  5. 5. Average minutes per visitor to social media sites in January
  6. 6. Facebook vs LinkedIn Demographics 845,000,000 150,000,000 Global Facebook Users Global LinkedIn Users 155,892,160 62,168,075 U.S. Facebook Users U.S. LinkedIn UsersSources: self reported
  7. 7. Recruiting throughPersonal Profiles
  8. 8. Privacy
  9. 9. Recruiting throughPersonal Profiles
  10. 10. Recruiting with your Personal Profile:Who wins the showdown?Please vote in the “poll” box to the right.
  11. 11. Company Pages: Facebook
  12. 12. Company Pages: LinkedIn
  13. 13. Recruiting with Company Pages:Who wins the showdown?Please vote in the “poll” box to the right.
  14. 14. Facebook Groups
  15. 15. LinkedIn Groups
  16. 16. Poll:Who wins the showdown?Please vote in the “poll” box to the right.
  17. 17. Advertising on LinkedIn
  18. 18. Advertising on Facebook
  19. 19. Poll:Who wins the showdown?Please vote in the “poll” box to the right.
  20. 20. Sourcing with LinkedIn
  21. 21. Post Jobs on your Facebook page Candidates apply directly on Facebook or through your ATS.Jobs reposted through partners:
  22. 22. Draw an audience to your jobs through targeted Facebook advertising Engage your audience withFacebook Sponsored Stories Build your Talent Community with a Facebook Cost/Like campaign
  23. 23. SummaryWhy you should use Facebook: – Find Generation Y – Free personal profile – Company career pages engage talent community and provide a window into your corporate culture – Higher volume of users – No/low cost to startWhy you should use LinkedIn: – Find executives – Free personal profile – Free company page – Free GroupsBoth work for: – Active and passive recruiting – Targeted ads
  24. 24. Thank You!• Questions?• Connect with us on Social Media to learn more about social recruitment http://www.facebook.com/IDforEmployers http://www.twitter.com/#!/IDforEmployers http://www.linkedin.com/company/identified https://plus.google.com/113207732250645259561/post s

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