How do we balance passion for change and a need to network? In this presentation, Alyson Weiss, Idealist Careers writer and Social Media Strategist at Career Moves, a division of JVS in Boston, MA, help you figure out what you want to be known for, what you’re passionate about, and how to build a supportive network around those two elements that will get you plugged into amazing opportunities.
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Marketing Yourself: Combining Passion, Skills, and Community to Find New Opportunities
1. Idealist Careers
A publication of Idealist.org
Editor, Allison Jones
Idealistcareers.org
@idealistcareers
#SelfMarketing101
2. Alyson Weiss
Social Media Specialist
Career Moves—a division of JVS
aweiss@jvs-boston.org
617-399-3186
Linkedin.com/in/alysonweiss
MARKETING MYSELF
Leaning In & Standing Out
4. What does it mean to market
myself?
Language (standing
out)
+ strategy (leaning in)
Self-marketing
5. Why does it matter?
“In a business world where many careeraltering decisions can be made more quickly
and on the basis of just a few interactions, it
behooves us to actively communicate an
easily digestible professional brand that
projects the right descriptors to our target
market”
~ Nacie Carson, The Finch
Effect
6.
7.
8.
9. 5 Steps to Self-Marketing!
Define your goal
Identify target audience
Create success metric
Craft your language
Specific but adaptable
Mix buzzwords and
unique
Develop a strategy for
leveraging it
10. Define your goal
What is your ultimate goal?
A
new, more fulfilling job
doing _______
A stronger network for
collaboration and
opportunities in ________
New projects within your
existing job, including _____
To attract ____ type of clients
for my business in _____
11. Identify Your Target Audience
By title
HR
managers, recruiters
Clients/donors/ partners
By demo/psychographics
What
are they most passionate about? What
keeps them up at night?
If you were your target audience, looking
for someone to fill your defined goal, what
personal attributes and professional
qualifications would you look for?
12. Create a Metric for Success
What will it mean for you for your brand to
succeed?
More
clients (how many more)?
More interviews (quantify)?
More requests for your “gig”—
speaking, consulting
Specific project
More web traffic/
connections/
endorsements/
messages/comments
(from whom?)
13. Craft Language
Mission statement
“On a quest to make my passion
for blogging my business”
Role-focused: “Professional development author
and career evolutionist”
Personality-focused: “Crafty, creative, & Ready to
Go!”
Results-focused (not from Finch Effect)
Mission-based:
14. Now: Market Yourself!
Use some variation of your mission
statement:
At networking events (elevator
pitch)
Online
Social Media profiles
Personal website
Blog
On business cards & resumes
During interviews/sales pitches
Same photo, fonts, colors
But REMEMBER: ask
questions, give
information/referrals, don’t
constantly pitch
16. Career Moves Next Steps
Social Media Specialist Alyson can help you:
Develop
your brand
Create a web presence
Network digitally
Career Counselor Martha can help you:
Identify
key skills to establish your One Simple
Thing
Clarify your ultimate goal
Job Search Coach George can help you:
Create
an elevator pitch
Brand your resume
Network traditionally
17. Alyson Weiss
Social Media Specialist
Career Moves—a division of JVS
aweiss@jvs-boston.org
617-399-3186
Linkedin.com/in/alysonweiss
QUESTIONS?
Thanks for coming!!
Hinweis der Redaktion
Poll: Where are you in the self-marketing process?
Also it focuses YOU
To give you a sense of the importance of branding, we’re going to compare two animal-focused organizations, a suggestion Allison got from a workshop she attended hosted by Big Duck, communications firm in NYC. Poll: Which adjective do you mostly strongly associate with this organization?
Poll: Which adjective do you mostly strongly associate with this organization?
Poll: Which adjective do you mostly strongly associate with this person?
Mention some “best practices”.
Give everyone 30 seconds to write down on a sheet of paper. If they have an especially compelling example, they should feel free to share in the chat window.
Give everyone 30 seconds to write down on a sheet of paper. If they have an especially compelling example, they should feel free to share in the chat window.
Give everyone 30 seconds to write down on a sheet of paper. If they have an especially compelling example, they should feel free to share in the chat window.
Have 2-3 stories to back it up. Give everyone 30 seconds to write down on a sheet of paper. If they have an especially compelling example, they should feel free to share in the chat window.