The document discusses winners from the 20th anniversary of the Webby Awards in 2016. It analyzes winners across different categories like websites, online video, advertising, mobile apps, and social. Some highlighted winners included an interactive website for the Rainforest Guardian organization, Google's interactive Halloween trends site, a map showing happiness levels across London neighborhoods, and a whiskey company's video-enabled online sales experience. The key aspects of many winners were their use of interactivity, rich content, social media integration, images/videos, and interactive campaigns.

2. A Webby Award is an award for excellence on the Internet presented
annually, It started in 1996
Two winners are selected in each category, one by members of The
International Academy of Digital Arts and Sciences, and one by the public
who cast their votes during the Webby People’s Voice voting
The Webby Awards

3. 5 Main categories:
• Websites
• Online film & Video
• Advertising & Media
• Mobile sites & Apps
• Social
2016 was the 20th Anniversary of the Webby Awards

4. The highlights of this year’s awards
Studied 10 differents categories winner’s
Used 6 of them as example
Focus on: interactive video for most of them. Create a contact with the client with
an interactive website and good content.

5. Activism : Rainforest Guardian
• The organization created an interactive website
• Different spaces of the forest
• Information about the wildlife, natives, animals.
• Become part of the project to help them to protect the
Amazon forest.

6. Activism : Rainforest Guardian

7. Activism : Rainforest Guardian

8. Activism : Rainforest Guardian

9. Best Visual Design – Function: Google Fightgeist
• Information from Google Trends for Halloween
• Interactive website
• Most popular costume in the US
• Research by cities and costume

10. Best visual Design – Function: Google Fightgeist

11. Best visual Design – Function: Google Fightgeist

12. Health: Happy Forecast
• Interactive map of London with each region of the city
• Information report of each district
• Visualize the level of happiness

13. Health: Happy Forecast

14. Health: Happy Forecast

15. Health: Happy Forecast

16. Fashion & Beauty: i-D (vice)
• Content about lifestyle
• Huge pictures
• Fluid web navigation

17. Fashion & Beauty: i-D (vice)

18. Fashion & Beauty: i-D (vice)

19. Best Use Of Social Media: Reese’s
• Interaction with people, listen to them
• Turning a mistake into an advantage
• Launched a social media campaign with a message: “after all if you taste this
good, he doesn’t matter what you alike”
• Sold $3 million more trees during the 2015 holidays

20. Best use of Social Media: Reese’s

21. Best use of Social Media: Reese’s

22. Best Use Of Online Media: Volkswagen
• Brand content
• Created the sound of a racing car on video
• Depending on the sound, the view of the car changes, the car can go
straight, turn etc.
• Social media and on the website
• Interactive campaign

23. Best use of online media: Volkswagen

24. Best use of online media: Volkswagen

25. Best use of online media: Volkswagen

26. Best User Experience: Three ships whisky
• Old distillery selling a rare whisky, single barrel of The Three Ships 10 Year
Old Single Malt.
• People can buy it online.
• Each bottle sold, video interaction on the website

27. Best user experience: Three ships whisky

28. Best user experience: Three ships whisky

29. Best user experience: Three ships whisky

30. To Remember
• Interactivity
• Information
• Social
• Pictures
• Videos

31. Thank you