General Principles of Intellectual Property: Concepts of Intellectual Proper...
2011ALSB: Matching the Message to the Medium
1. The Technology of Teaching: Matching the Medium to the Message Ida M. Jones Brian R. Levey David D. Schein Message Medium Jones: http://animoto.com/ Levey: http://www.polleverywhere.com/ Schein: http://www.flatworldknowledge.com/
2. The Technology of Teaching: Matching the Medium to the Message Ida M. Jones Brian R. Levey David D. Schein Message Medium
21. Slicker than Clickers: Poll Everywhere—A Web and Text-Messaging Student Response System ~ The Technology of Teaching: Matching the Media to the Message ALSB 2011 Annual Conference ~ Brian R. Levey University of Notre Dame
22. Agenda Resource name and location Pedagogical goals Cost Estimate for faculty Estimate for students Attendee take-aways Register w/ Poll Everywhere Create a poll in Poll Everywhere Begin thinking about how to use Poll Everywhere How I use it in class Research supporting its use Conclusion Questions?
23. Agenda Resource name and location Pedagogical goals Cost Estimate for faculty Estimate for students Attendee take-aways Register w/ Poll Everywhere Create a poll in Poll Everywhere Begin thinking about how to use Poll Everywhere How I use it in class Research supporting its use Conclusion Questions?
24. Resource name and location Poll Everywhere Web and text-messaging student response system http://www.polleverywhere.com/
25. Agenda Resource name and location Pedagogical goals Cost Estimate for faculty Estimate for students Attendee take-aways Register w/ Poll Everywhere Create a poll in Poll Everywhere Begin thinking about how to use Poll Everywhere How I use it in class Research supporting its use Conclusion Questions?
26. Pedagogical Goals What pedagogical goals is this resource designed to accomplish? Increase student engagement Improve critical thinking skills Improve substantive or content knowledge Improve ability to provide feedback to students Improve reasoning skills
27. Agenda Resource name and location Pedagogical goals Cost Estimate for faculty Estimate for students Attendee take-aways Register w/ Poll Everywhere Create a poll in Poll Everywhere Begin thinking about how to use Poll Everywhere How I use it in class Research supporting its use Conclusion Questions?
28. Cost estimate for faculty On the one-hand . . . It’s free! (If you want/need 30 responses or less per poll, e.g., 30 students or less per class) On the other hand . . . There’s tiered pricing depending on number of responses per poll (e.g., students in your class) And number of users (e.g., faculty at your institution who want to use the service) http://www.polleverywhere.com/plans
29. Cost estimate for students On the one-hand . . . It’s free! Assuming students have: Unlimited or generous texting plans Or laptop and Wi-Fi On the other hand . . . It’s the price of a text message x ? questions per class x ? classes
30. Agenda Resource name and location Pedagogical goals Cost Estimate for faculty Estimate for students Attendee take-aways Register w/ Poll Everywhere Create a poll in Poll Everywhere Begin thinking about how to use Poll Everywhere How I use it in class Research supporting its use Conclusion Questions?
31. Attendee take-aways Register w/ Poll Everywhere Create a poll in Poll Everywhere Begin thinking about how to use Poll Everywhere How I use it in class
34. Attendee take-aways Begin thinking about how to use Poll Everywhere How I use it in class Reinforcing the reading with a question students probably will get right Getting students’ attention with a question they’ll probably get wrong Addressing potentially sensitive issues through anonymous participation
35. question students probably will get right Original, Inc., sells its product under the name "Phido." Quik Corporation begins to market a similar product under the name "Fido." This is most likely ____ a. a theft of trade secrets. ____ b. copyright infringement. ____ c. patent infringement. ____ d. trademark infringement.
37. question students probably will get right Original, Inc., sells its product under the name "Phido." Quik Corporation begins to market a similar product under the name "Fido." This is most likely ____ a. a theft of trade secrets. ____ b. copyright infringement. ____ c. patent infringement. ____ d. trademark infringement. KEY TAKEAWAY: KNOW THE DIFFERENCE BETWEEN A TRADEMARK, PATENT, COPYRIGHT & TRADE SECRET
38. Question students probably will get wrong Mary offers to pay Mike $50 if he runs naked from the Main Building at the University of Notre Dame to LeMans Hall at St. Mary’s College. Mike can accept the offer only by completing the contract performance. If Mike does run naked from the Main Building to LeMans Hall, he and Mary will most likely have formed ____ a. a bilateral contract. ____ b. a unilateral contract. ____ c. a quasi contract. ____ d. no contract.
40. Question students probably will get wrong Mary offers to pay Mike $50 if he runs naked from the Main Building at the University of Notre Dame to LeMans Hall at St. Mary’s College. Mike can accept the offer only by completing the contract performance. If Mike does run naked from the Main Building to LeMans Hall, he and Mary will most likely have formed ____ a. a bilateral contract. ____ b. a unilateral contract. ____ c. a quasi contract. ____ d. no contract.
41. Addressing potentially sensitive issues “I know none of you would ever shoplift a CD from the Notre Dame bookstore, but . . .” Have you ever downloaded copyright-protected music from the Internet without paying for it? • Yes • No
43. Addressing potentially sensitive issues Students have responded in a variety of ways: I’m stickin’ it to the man It’s only one song Everyone does it; we grew up in culture where it is considered ok It’s already been paid for It’s not tangible (there is no incremental cost or loss) I wouldn’t buy it; I only copy it because it’s free and so there is no lost sale to the artist, the record company I won’t get caught
44. Research supporting its use In-Class Polling: Less Teaching, More Learning?, Teaching with Technology Volume 2: The Stories Continue, Learning Technology Consortium, March 16, 2011 http://ltcessays.wordpress.com/category/essays/
45. Research supporting its use Clickers in a Classroom: Learning Outcomes and Student Reactions, Teaching with Technology Volume 2: The Stories Continue, Learning Technology Consortium, April 20, 2011 http://ltcessays.wordpress.com/category/essays/
46. Agenda Resource name and location Pedagogical goals Cost Estimate for faculty Estimate for students Attendee take-aways Register w/ Poll Everywhere Create a poll in Poll Everywhere Begin thinking about how to use Poll Everywhere How I use it in class Research supporting its use Conclusion Questions?
47. Conclusion Posing a limited number of questions to a class using Poll Everywhere is: Engaging Cost-effective Fun So easy, a lawyer can do it!
48. Agenda Resource name and location Pedagogical goals Cost Estimate for faculty Estimate for students Attendee take-aways Register w/ Poll Everywhere Create a poll in Poll Everywhere Begin thinking about how to use Poll Everywhere How I use it in class Research supporting its use Conclusion Questions?
49. Questions? Contact: Brian R. Levey Associate Teaching Professor University of Notre Dame 229 Mendoza College of Business Notre Dame, IN 46556 (574) 631-3560 blevey@nd.edu http://business.nd.edu
50. The Technology of Teaching: Matching the Medium to the Message Message: Bridging the Value Gap: Students & Textbooks Medium: E-Texts – Flatworld Pros and Cons
51. E-Texts – Flatworld Pros and Cons Dr. David D. Schein, MBA, JD, Ph.D. Assistant Professor Reginald F. Lewis School of Business Virginia State University ALSB 2011 Annual Conference “Technology of Teaching – Matching the Media to the Message”
57. “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation
77. Great Textbooks Faculty Student Choices Openly Licensed Top Authors Professionally Developed Fully Supported Openly Licensed Customization Platform
78. Great Textbooks Students Student Choices Openly Licensed Top Authors Professionally Developed Fully Supported Free Online Openly Licensed Customization Platform Web-Hosted Accessible Versions
79. Great Textbooks Students Student Choices Openly Licensed Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Customization Platform Free Online
80. Great Textbooks Students Student Choices Openly Licensed Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Customization Platform Free Online In Bookstore or Direct-to-Student Softcover
81. Great Textbooks Students Student Choices Openly Licensed Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Customization Platform Free Online Softcover $35 / $70 $40 / $2.50 Audio $25 / $2.50 PDF $25 iPad / Kindle / Sony $25 iPhone FREE Web Book
82. Great Textbooks Students Student Choices Openly Licensed Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Customization Platform Free Online Study Aids Audio Study Guides $14.95 / $2.50 Online Quizzes Digital Flashcards
106. Great Textbooks Students Student Choices Openly Licensed Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Customization Platform Free Online Study Aids
107. Great Textbooks Seat License Model Institution Per User Seat License Openly Licensed Top Authors Professionally Developed Fully Supported Openly Licensed Customization Platform All Digital Formats & Study Aids Print Options FKW Hosted Print Books Included College Hosted Print Books Optional (via FWK or EdMap)
108. “Flat World Knowledge offered the Business School a bulk rate of $20 per student, per course that allows users to download digital textbooks, audio versions, iPad editions, as well as study aids..”
109. “Flat World Knowledge offered the Business School a bulk rate of $20 per student, per course that allows users to download digital textbooks, audio versions, iPad editions, as well as study aids..”
Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTEyOTEyNjU3NTkIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTczNjQyNTg1OQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/LTQ1NjM2MTIwNQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.