Brief insight of why digital marketing is important and what are best services and tools to optimize your success in the digitalized era. Choosing best tools or services for online marketing can be both easy and difficult to figure which one is best suited for you or your company there are many to choose from, in just two slides you will find the best tools or get an idea where to look

1. Why Digital Marketing ?

2. What is digital marketing?
Digital marketing is the promotion of
products and services through digital
media. That means any form of marketing
that takes place on the internet.

3. 2,701
353
1,158
2,000
433
689
Facebook Twitter Instagram Youtube Snapchat TicTok
Most used social platform
**Number of monthly active users
*Numbers in million

4. Most effective tools in Digital Marketing
SEO PPC Social
Media
Content
Marketing
Website Design
and
Development
Around 75% of
Businesses use
Search Engine
Optimization.
Pay Per Click
advertising help
your business
reach and convert
these high-value
consumers and
business buyers.
Almost 75 percent
of people turn to
social media when
making a purchase
decision.
Companies that
use content
marketing see six
times more
conversions
Nearly 90 percent
of users shop with
a competitor after a
poor website
experience.

5. Marketing Tools
Google Analytics & Console
• Google Analytics and Search
Console are both essential
tools in any SEO strategy.
• Once setup correctly and
regularly monitored, they
allow for accurate measuring,
collecting, analysis and
reporting of key data points.
Hubspot
• HubSpot offers a full platform of
marketing, sales, customer
service, and CRM software plus
the methodology, resources, and
support to help businesses
AdRoll
• AdRoll’s retargeting solution
brings visitors back to your
site with dynamic ad creative,
segmented audiences and
cross-channel distribution

6. Marketing Tools
Hootsuite
• Hootsuite is a social media
management platform that
covers almost every aspect of
a social media manager's
role.
Mailchimp
• Mailchimp is an all-in-one
marketing platform that helps
you manage and talk to your
clients, customers, and other
interested parties
Ahrefs
• Ahrefs is a comprehensive
SEO tool to help you punch
up your website traffic. They
have data for around 150
million keywords in the U.S.,
and even more for 150 other
countries.

7. THANK YOU!