Iaroslav Gumeniuk
148
Followers
Personal Information
Unternehmen/Arbeitsplatz
Ukraine Ukraine
Beruf
Commercial and Marketing manager
Branche
Advertising / Marketing / PR
Info
• Strategic marketing: merging and acquisition (5 companies), strategic planning
• B2C marketing: mass media, FMCG, Dairy products, Baby food, Meet, Beverages, Telecom (Broadband, Broadcast, Mobile, OTT)
• B2B marketing: Tools, Mass Media, Telecom
• Business analysis: PESTEL, Porter’s 5 forces, “value chain”, SWOT, BCG&GE portfolio analysis, key drivers of efficiency
• Brand management (19 brands): brand portfolio management, creation, launch new and refresh existing brands
• Product management: assortment, R&D, packaging, product range, broadcast and tariff policy, customer equipment (CPE)
• Project management: product, commercial roadmaps and projects • Pricing manage
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