This short presentation shows how to create a basic LinkedIn business page - you could spend a little more time optimising the images than I did!

1. Using LinkedIn to promote a Company
• You can use linked In to promote your brand or company
• There is a premium paid for option if you choose the business option – free for 1 month
then £33 per month!
Get your customers to orbit around you!
www.socialmediasensepro.com

2. Using LinkedIn to promote a Company
• Let’s try Building a Company page (you should have the authority to create this page on
behalf of your company of course)
Get your customers to orbit around you!
www.socialmediasensepro.com

3. Using LinkedIn to promote a Company
• Welcome to you new company page – it’s a bit like a Facebook page really
Get your customers to orbit around you!
www.socialmediasensepro.com

4. Using LinkedIn to promote a Company
• Now edit the main banner and image- you can use canva but you will need a Custom
Dimension and set the template to 646 x 220 pixels for LinkedIn company page banner
Get your customers to orbit around you!
www.socialmediasensepro.com

5. Using LinkedIn to promote a Company
• Write some detail about your company and its objectives and
target audience
Get your customers to orbit around you!
www.socialmediasensepro.com

6. Using LinkedIn to promote a Company
• Add some areas of
expertise and
company website
and business profile
including address if
you have one
Get your customers to orbit around you!
www.socialmediasensepro.com

7. Using LinkedIn to promote a Company
• Then Publish it
Get your customers to orbit around you!
www.socialmediasensepro.com

8. Using LinkedIn to promote a Company
• To find your page again just search for it
Get your customers to orbit around you!
www.socialmediasensepro.com

9. Using LinkedIn to promote a Company
• Now we need some content:
• LinkedIn is not a Direct Marketing outlet
• Think of it more as discussion forum rather than
an advertising platform
• As is usually the case your key objective is engagement,
so post helpful tips, advice and resources related to your
industry or niche area of expertise
• This slide show on how to set up your LinkedIn business
page could be considered to be useful content!
Get your customers to orbit around you!
www.socialmediasensepro.com