#Csmeu hootsuite enterprise, a social media platform for your whole organisation
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If Social Media is stuck in the marketing department your not thinking big enough. Social Media has a part to play in your entire organisation. You need a comprehensive Strategy that involves all departments and your C-Level executives. ... and a Social Media Platform that will help you execute your business goals.
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#Csmeu hootsuite enterprise, a social media platform for your whole organisation
- 1. HootSuite Enterprise A Social Media Platform for your WHOLE Organisation Ian Robin Director of Sales EMEA @IanShadRobin
- 2. 8+ 70+ MILLION USERS 175+ COUNTRIES SOCIAL NETWORKS & INTEGRATIONS 15 744 OF FORTUNE 1000 COMPANIES LANGUAGES
- 3. Social Maturity SOCIAL TEAMS SOCIAL ADVOCACY SOCIAL TEAMS Where are you today? Source: Altimeter research SOCIAL ORGANISATION SOCIAL ORGANISATION
- 4. The 3 Paths to Social Organisation Strategic Crisis Organic SOCIAL ORGANISATION PLATFORM
Hinweis der Redaktion
- Social media typically arrives in an enterprise company at the business unit level, as various divisions create their own presences on public social networks. This decentralized pattern is repeated when some business units adopt social relationship platforms to manage growing numbers of accounts and users. However, most companies don’t keep an overall inventory of these customer-facing profiles, and their security measures vary from department to department. ADVOCACY Ad hoc participation Efforts emerge separately from the bottom up Social Media Strategy defined by individuals by a Social Media Manager SOCIAL TEAMS Centralized control Social activity repots to individual departments Social Media Strategy defined by a department head ie Marketing, HR, Sales, Dev CS SOCIAL ORGANISATION Cross functional team working across multiple business units Multinational and autonomous Social Media Strategy defined by C Level or VP Level executives – CTO, CIO, CEO are involved and bought in
- At that scale, your CIO will want to get involved to make sure that you’ve chosen a solution that’s not only secure, but beneficial to the company at large. Today we’ll cover these 6 key components of your centralised security plan to help you amplify your content while protecting your important social media assets. HootSuite uses the term social platform, because today’s social organisation does more than just manage social. Beyond engaging and listening, teams are building and strengthening relationships, internally and externally. HootSuite helps to break down the silos between departments and divisions, and make for more relevant, time sensitve conversations with customers, adovcates and fans. And we do it, securely.