This the my intro to AWS presentation from the AWS 101 sessions delivered in London on June 5.

1. AWS 101 - Welcome
5th June 2015
ianmas@amazon.com
@IanMmmm
Ian Massingham — Technical Evangelist

2. Before we start …
… we’d love your feedback

3. some
background

4. Consumer
Business
Tens of millions of active
customer accounts
13 countries:
US, UK, Germany, Japan,
France, Canada, China,
Italy, Brazil, Mexico, India,
Spain, Australia
Seller
Business
Sell on Amazon websites
Use Amazon technology
for your own retail website
Leverage Amazon’s
massive fulfilment centre
network
IT Infrastructure
Business
Web-scale cloud
computing infrastructure
for developing, deploying
& operating applications
Over 1 million registered
customers in over 190
countries

6. How did Amazon…
… get into Cloud Computing?

7. AWS Mission
Enable businesses and
developers to use web
services* to build scalable,
sophisticated applications.
*What people now call “the cloud”

8. A broad and deep platform that helps customers
build sophisticated, scalable applications
What is Cloud Computing?

10. Not excess capacity!
✕

11. Who is using AWS and what are
they using it for?

12. Startups on AWS
http://aws.amazon.com/solutions/case-studies/

14. 400,000
people are hosted
on any given night

15. Total Number of Guests
January 2013
4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

16. Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014
15 Million
Up by Over 10 Million in One Year
Total Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

17. 0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances

18. Why AWS?

19. EC2
Servers, Production Traffic,
Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

20. We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

21. Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/

22. Each day AWS adds enough server
capacity to power Amazon when it was
a global, $7B enterprise

23. utility
computing

24. On demand Pay as you go
Uniform Available
Utility

25. On demand Pay as you go
Uniform Available
Infrastructure

26. Infrastructure
API

27. API
Compute
Database
Load Balancing
Networking
Storage
Directory
Messaging
Email
Monitoring
Content Distribution
Security
DNS

28. global
footprint

30. US-WEST (Oregon)
EU-WEST (Ireland)
ASIA PAC (Tokyo)
US-WEST (N. California)
SOUTH AMERICA
(Sao Paulo)
US-EAST (Virginia)
AWS GovCloud (US)
ASIA PAC (Sydney)
ASIA PAC
(Singapore)
ASIA PAC (Beijing)
EU-CENTRAL (Frankfurt)
AWS Regions

31. US-WEST (Oregon)
EU-WEST (Ireland)
ASIA PAC (Tokyo)
US-WEST (N. California)
SOUTH AMERICA
(Sao Paulo)
US-EAST (Virginia)
AWS GovCloud (US)
ASIA PAC (Sydney)
ASIA PAC
(Singapore)
ASIA PAC (Beijing)
EU-CENTRAL (Frankfurt)
Availability Zones

32. Accessible via API endpoints

33. aws ec2 run-instances
--image-id ami-a813fadf
--count 3
--placement AvailabilityZone=eu-west-1a
--instance-type m3.medium
aws ec2 run-instances
--image-id ami-a813fadf
--count 5
--placement AvailabilityZone=eu-west-1c
—instance-type m3.large

35. elasticity

36. Traditional IT capacityCapacity
TimeYour actual capacity needs
Elastic Capacity (or lack of in this case)

37. On and Off Fast Growth
Variable peaks Predictable peaks
Elastic Capacity (or lack of in this case)

38. On and Off Fast Growth
Predictable peaksVariable peaks
Waste
Customer Dissatisfaction
Elastic Capacity (or lack of in this case)

39. On and Off Fast Growth
Predictable peaksVariable peaks
Elastic Capacity

40. From One Instance

41. To Thousands

42. And Back Again

43. exploiting elasticity

44. Typical weekly traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

45. November
November traffic to Amazon.com

46. Provisioned capacity
November
November traffic to Amazon.com

47. November traffic to Amazon.com
Provisioned capacity
November
76%
24%

48. the toolbox

49. What are AWS’s services and how
do I use them to run my workloads?

50. Enterprise Applications
Administration & Security
Core Services
Platform Services
Infrastructure
AWS Marketplace
A Broad Range of Services

51. 11 regions
28 availability zones
53 edge locations
Infrastructure

52. Increasing your Security Posture in the Cloud
AWS security
approach
Size of AWS
security team
Visibility into
usage & resources
https://aws.amazon.com/security/

53. https://aws.amazon.com/compliance/
Broadest Certification & Accreditations

54. Security Benefits from Community Network Effect
Partner
ecosystem
Customer ecosystem
Everyone
benefits
https://aws.amazon.com/security/

55. Compute
Compute
(EC2 Instances, Auto-scaling and Load Balancing)

56. G2
GPU
enabled
M3
General
purpose
Memory
optimized
R3
CR1M2
Storage and IO
optimized
C4
Compute
optimized
C1 CC2
I2
HI1
HS1
CG1M1
Broad Set of Compute Instance Types…
C3

57. EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized

58. Networking, Security & Access Control
Networking
VPC
Route 53
Direct Connect
Security
IAM
CloudTrail
CloudHSM

59. Storage
Storage
(Object, Block and Archive)

60. Highly durable and available cloud storage
Amazon S3

61. Extremely low-cost cloud archive storage service
Amazon Glacier

62. Persistent block level storage volumes for
use with Amazon EC2 instances
Amazon EBS

63. Databases
Relational
NoSQL
Caching

64. AWS Database Services
Amazon
RDS
Amazon
DynamoDB
Amazon
Elasticache

65. Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

66. MySQL compatible
Available, durable and fault tolerant
5X better performance than standard MySQL
Highly scalable and secure
Available through Amazon RDS
Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

67. Analytics
Hadoop
Real-time
Data warehouse
Data workflows

68. Sources of Truth Analysis PlatformsHigh Performance Databases
Running Analytics Workloads on AWS
Amazon S3
Amazon EFS
Amazon Redshift
Amazon DynamoDB
Amazon Aurora
Amazon EMR
Real time
Amazon Kinesis

69. App Services
Queuing
Orchestration
App Streaming
Transcoding
Email
Search

70. λAWS Lambda
An event-driven computing service for
dynamic applications

71. A Focus on Functions, Data and Events
AutomaticCloud FunctionsEvents from AWS services

72. Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs

73. Mobile Services
Identity
Sync
Mobile Analytics
Notifications

74. So, what are we going
to build today?

75. A dynamic web application featuring:
A highly available, fault tolerant architecture
Elasticity to deal with spikes in load
A fully managed database
Static content served through a CDN

76. break

77. innovation
at AWS

78. Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
Collaboration
+ =

79. 2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
& Access
Management
AWS Import
& Export
Amazon
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
Amazon EC2
AWS Storage
Gateway
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
AWS Data
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released over 1170 new services and features
• Introduced over 40 major new services
• Announced 47 price reductions
+516
2014
Amazon Mobile
Analytics
Amazon Cognito
AWS Zocalo
AWS Directory
Service
Amazon RDS
for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key
Management Service
AWS Service
Catalog
Amazon EC2
Container Service
AWS CodePipeline
AWS CodeCommit

80. On-premises infrastructure
Upgrades are your responsibility
Every New Feature and Service Arrives Ready to Use
Upgrades happen automatically
Now available
to all
customers

81. AWS PRICING PHILOSOPHY
More AWS
Usage
More
Infrastructure
More
Customers
Lower
Infrastructure
Costs
Economies of
Scale
Reduced Prices
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
47PRICE
REDUCTIONS
We pass the savings along to our
customers in the form of low prices
and continuous reductions

82. What is the next step and
how do I take it?

83. AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.
http://aws.amazon.com/free/

84. AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.

85. Design your application for the AWS cloud
For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/

86. Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/
self-paced-labs
Try products, gain new skills, and
get hands-on practice working
with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and
expertise with the AWS platform
Build technical expertise to
design and operate scalable,
efficient applications on AWS
AWS Training & Certification

87. Don’t forget …
… we’d love your feedback

88. Follow
us
for m
ore
events
&
w
ebinars
@AWScloud for Global AWS News & Announcements
@AWS_UKI for local AWS events & news
@IanMmmm
Ian Massingham — Technical Evangelist