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Capstone Final Briefing_02-15-2013
- 1. PROJECT MANAGEMENT GRADUATING CLASS 2013 WELCOME TO OUR CAPSTONE PRESENTATION
- 2. Project Management Instructor • Dave McDaniels IT& PM Chair • Jennifer Niemann MS, Adjunct Instructor Project Team • Ben Johnson Project Manager • Ian Alexander Team Member • Bob Brugge Team Member • Dave Daly Team Member • John L. Thomas Team Member PROJECT TEAM MEMBERS AND ITT STAFF
- 3. THE PPREP CAPSTONE PROJECT • The Portland Bureau of Emergency Management (PBEM) is the lead agency in regard to any catastrophic event such as a major earthquake striking the Portland Metro area. • The PBEM Public Relations for Earthquake Preparedness (PPREP) project is designed to raise public awareness to the dangers of a earthquake through highlighting PBEM’ s website, classes and other preparedness training programs. • PPREP will raise awareness to the lag time between an event an governmental relief efforts.
- 4. OREGON STATE UNIVERSITY HAZARD REPORT
- 6. THE PACIFIC NORTHWEST: A HISTORY SEISMIC OF RISK • Catastrophic seismic events occur regularly on a 300-570 year cycle with the last major event being the 1700 Cascadian Earthquake which was estimated to top 8.0 on the Richter Scale.
- 7. HISTORICAL TIMELINE OF MAJOR SEISMIC EVENTS • The nature of the geology of this area will inevitably result in another major (8-9+) earthquake.
- 8. RECENT MAJOR EARTHQUAKES AND THEIR EFFECTS • These quakes gave scientists a better idea of the effects a major seismic event will have on Portland. The 1989 Loma Prieta quake (7.1) in California The 2010 Maule quake (8.8) in Chile The 2011 Tōhoku quake (9.0) in Japan • Immediate impacts of these quakes lasted as long as 2 months after the event. • Each city suffered long-term economical and infrastructure damage which were long lasting.
- 9. SEISMIC EFFECTS FROM RECENT EARTHQUAKES 2011 Tōhoku quake 1989 Loma Prieta quake 2010 Santiago quake
- 10. ESTIMATED EARTHQUAKE / TSUNAMI DAMAGE IN OREGON • Earthquake deaths ranging from 650 to 5,000, with another 600 to 5,000 deaths due to the tsunami. • 24,000 buildings completely destroyed, and another 85,000 with extensive damage requiring months to years of repair. • Approximately $32 billion in economic losses. • 27,600 displaced households. • Almost 10 million tons of debris (1 million dump truck loads).
- 11. MERCALLI SCALE RISK MAP (RICHTER SCALE 6.8 EARTHQUAKE)
- 12. LIQUEFACTION RISK MAP (RICHTER SCALE 6.8 EARTHQUAKE)
- 13. ESTIMATED TIME TO RECOVER CRITICAL SERVICES • After the 2010 Maule 8.8 earthquake, Chile was able to restore 95% power supply and 90% communication services within 2 weeks, and re-start commercial flights after 10 days. • After the 2011 Tohoku 9.0 earthquake, Japan was able to restore more than 90% power supply in 10 days, 90% telephone lines in 2 weeks, and 90% cellular base stations in 19 days. Critical Service Estimated Time to Restore Service Electricity 1 to 3 months Police and fire stations 2 to 4 months Drinking water and sewer 1 month to 1 year Top-priority highways (partial restoration) 6 to 12 months Healthcare facilities 18 months
- 14. EMERGENCY PRE-PLANNING CITED AS CRITICAL • In after-event review, all three cities cited the need for better training prior to an earthquake. • Even while the population of Japan responded well due to government mandate training, Japanese officials felt more training was warranted. • A survey done by the Council for Excellence in Gov’t found only 8% of Americans are fully prepared for an emergency highlighting the need for more awareness of the danger and need to prepare.
- 16. PBEM’S CURRENT PROGRAMS AND TRAINING • PBEM website: http://www.portlandoregon.gov/pbem/ • Neighborhood Emergency Training (NET) which includes: Basic preparedness training and sign up information Earthquake, safety actions, Red Cross safety actions and FEMA tabs Includes a Smartphone app download • Basic Earthquake Emergency Communication Nodes (BEECN): a place to go in Portland after a major earthquake to ask for emergency assistance if phone service is down, or report severe damage or injury.
- 17. THE NEED FOR THE PPREP PROJECT • Enhance public preparedness for catastrophic events. • Reduce loss of life, injury, and need for city resources. • Increase self-reliance in an emergency. • Promote use in PBEM plan for media informational release. • Increase use of PBEM resources by the public.
- 18. PPREP PROJECT METHODOLOGY • Deliver work packages within industry standards found in the Project Management Body of Knowledge (PMBOK) • This project uses a five stage concept of: Initiate Plan Execute Monitor and Control Closing
- 20. PPREP PROJECT SCOPE • While PBEM has a well designed website and training programs, lack of public awareness of these resources is problematic. • The Capstone Class conducted a project which has produced a public relations campaign to inform the public of the need to prepare for a catastrophic emergency. • This proposal presents a public relations plan that enhances the PBEM capabilities to reach the public at large.
- 21. PPREP PROJECT SCOPE (Con’t) • The following criteria will apply: Citizen involvement, awareness training and education Alert residents to the need to be self-reliant in the event of a major seismic event Make the general population aware of PBEM’s website Suggest multimedia concepts (TV ads, radio spots, YouTube videos, charity events, etc.) which will generate interest in getting involved in catastrophe preparedness
- 22. PPREP PROJECT SCOPE (Con’t) • PBEM emergency plan highlights how local, state and federal emergency teams may take 3 to 5 days to deploy into the Portland metro area effectively. • This plan will deliver information to assist residents in creating an emergency plan of action to successfully survive those initial 3-5 days without assistance. • This plan was based on a 5 person family (x2 adults with x3 children with possibility of family pets)
- 24. PPREP PROJECT EXPECTATIONS • Education and understanding of emergency management for the ITT PM Team • Citizen emergency management preparedness • Public safety and education • Media participation • Experience of conceptualizing, creating, and delivery of an entire project
- 25. PPREP PROJECT PUBLIC RELATIONS PLAN Objectives • To inform the general public • To reduce the loss of life • To enhance the PBEM’s capability and visibility • Increase two-way communications between the general public and the offices of the PBEM Audience • Portland metro area residents • Portland Mayor’s office & PBEM
- 26. PPREP PROJECT PUBLIC RELATIONS PLAN Key Messages • Be prepared • Have a plan Strategies • Exploit trigger events with saturation of media outlets with prepared tactics Tactics • Public media, interactive media, controlled media, events, groups, and one-on-one personal contact
- 28. PPREP PROJECT DELIVERABLES • Each phase shall be checked for continuity by the stakeholder before final approval. • Final drafts are placed into work packages and collated. • ??? • Project documents will be stored by stakeholder for a minimum of two years.
- 29. PPREP PROCJECT CLOSING COMMENTS • Thank you for attending tonight’s Capstone Project presentation. • We are very grateful to all of our instructor’s and the ITT staff. • Most of all we would like to thank our families for their support during this process. • Refreshments are available at the completion of this presentation.
- 30. QUESTIONS?
Hinweis der Redaktion
- Welcome to our final presentation. The presentation will last approximately 40 minutes. If you need to answer your phone or use the facilities please feel free to exit as necessary. We do ask that all ringers are turned off at this time. So, what is project management? (ICEBREAKER) We will play a little game, in less than five minutes, which will show you the basics of project management. Because “projects” can be so broad in definition we will use an easy one. We will build Peanut Butter and Jelly sandwiches for four kids. How do we start, what are the steps, when are we done? This just gave you a brief overview of a project on very simple terms. During the remainder of this briefing you will see how those basic steps for our PB&J are used in a larger undertaking. I would like to introduce my fellow team members…
- Introduce each team member and instructor as well as any notables present (such as chair or dean)
- A little history of our project – when we first started on this project it was a response based plan for catastrophic events. We then found that the Portland Bureau of Emergency Management (PBEM) actually had quite an in depth response plan. We remained focused as it struck us odd that this plan was so hard to find in the first place. We narrowed our focus to the presentation we are delivering today, which is a plan for PBEM to have Public Relations for Earthquake Preparedness or PPREP. While the content PBEM has on their website is very informative we did not believe it is far reaching nor did we feel it is written for the individual or to prepare him or his family in the event of a catastrophic earthquake.
- We found a video that exemplifies the need for the plan we have developed. It is just over six minutes long. When the video is over Ian will talk in regards to the history of some seismic events. Original Link: http://www.youtube.com/watch?v=mFsdl7_9l4I Link for Slide: http://www.youtube.com/v/mFsdl7_9l4I
- Ben introduces Ian who gives his 10 second bio
- The Pacific Northwest has a history of severe earthquakes, tsunamis and volcanic activity due to the movement of Earth’s crustal plates moving in relation to each other. Off the coast of the Pacific Northwest, the Pacific plate pushes against the lighter Juan de Fuca plate into the heavier North American Continental plate. This action created the seismically active Cascadia Subduction Zone as the lighter plate is pushed under the heavier continental one. As you can see on the image the Subduction Zone is offshore so a major earthquake there will cause a devastating tsunami comparable to the tsunami that accompanied the201 Tōhoku quake in Japan. However a 8+ on the Richter scale earthquake offshore can still cause massive damage to the inland Portland Metro area.
- Living in the Pacific Northwest, we cannot wonder if the next major quake will happen but when. As you can see from the timeline, major earthquakes happen on a very regular schedule. Seismologist rate the (air quotes) ‘big one’ could happen anytime from now to up to 50 years from now. However as of now the Portland Metro area is not prepared to handle a catastrophic earthquake and is barely prepared for an earthquake rated at 6.8 on the Richter scale.
- Many recent earthquakes both here in the United States and abroad have shown how much damage an earthquake can do to a modern city. In all of these earthquakes, despite precautions, there was unexpected problems which safety planners didn’t foreseen. As the recent response to Hurricane Sandy showed, even when a disaster which can be seen coming can test governmental agencies plans and their ability to respond.
- The Loma Prieta quake showed how much of the U.S. infrastructure was vulnerable to earthquakes. Sadly much of the lessons learned have yet to be implanted in Portland. In Chile, where earthquake’s are a way of life, safety planners found their concentration on infrastructure had let critical public safety training to slide off the radar. The Japanese tsunami and earthquake combo is particularly relevant to Oregon. The damaging effects of water being pushed due to waves or slides can act as a further damaging factor to the areas around the Willamette and Columbia river.
- While the figures listed here are for the entire state of Oregon, it illustrates how far reaching a catastrophic earthquake will be to this area. While a 8 to 9 magnitude quake off the coast may only register as a 6 to 7 in the Portland Metro area, the scale of the disaster is going to affect state and federal response. Given how the worst damage is predicted to be along the coast due to earthquake and tsunami damage, Portland residents cannot expect all resources will be sent into the Metro area. Indeed with a major earthquake in the area is expected to impact as far north as Vancouver, B.C and south as far as Fort Bragg, CA, federal response will be diluted trying to cover the worst areas.
- The most commonly known Richter scale is actually the Richter magnitude scale as it measures the amount of energy released in the quake. However this isn’t always the best indication of how much damage will be done. This is measure through the Mercalli intensity scale which measures the effects the quake will have. The scale goes from 1 to 10 and as you can see the Portland Metro area falls into areas 7 through 9 in intensity. At level 7 considered very strong, it is difficult to stand. Furniture is broken and there is slight damage to buildings of good design but considerable damage to poorly built structure or those built prior to 1960 and not retrofitted. The shaking may break chimneys. At level 8 considered destructive there is light damage to well designed building but possible partial collapse in normal buildings. Poorly built structures will be greatly damaged or destroyed. Brick buildings will sustain moderate to extremely heavy damage. Heavy furniture moves about and free-standing structures such as smoke stacks or monuments will fall. At level 9 considered violent, even well designed structures can sustain up to moderate to heavy damage. Large substantial buildings have the possibility of partial collapse and shifted off their foundations. Walls can collapse and most warehouse like structures will collapse.
- Liquefaction is where and earthquake causes loosely packed soil becomes loose and acts more like a liquid. If the soil is previously water-logged, an common occurrence here in the PNW, this effect is made worse. One of the main dangers of liquefaction is structures no longer have a solid base to rest on and so are much more prone to collapse. As you can see, all along the river is prone to liquefaction damage so damage there will be heavier. This is made worse due to the danger of major slides from the West Hills. The clay-like soil is inherently susceptible to shaking especially if water-logged. A major slide into the Willamette can add to flooding danger. Slides along both sides of the Columbia are expected to push a large wave down river. This is expected to top or even breach the Bonneville Dam. As this water rushes downriver, it will come into contact with similar waves coming down from the Willamette as well as water possibly being pushed upriver from a earthquake generated tsunami. Where these waves of water meet will result in added damage to an area already heavily damaged by liquefaction.
- This chart was compiled in the recent draft of the Oregon Resiliency Plan. The times listed are for the Greater Willamette valley only. As mentioned previously, Coastal regions will be hit far harder just as areas east of the Cascades will be less affected. As you can see, countries such as Chile and Japan have a much more robust response to a major earthquake. Currently where we will be without power and services for months, this was measured in weeks in other countries. This again highlights the need for citizens to be prepared and not expect the government to be able to meet their immediate, post-earthquake needs.
- Regardless of the differences in response to the three earthquakes cited, all involved said better pre-planning in regards to residents was needed. Even in Chile and Japan which both have more earthquake training and drills, experts felt much more could and should have been done. As shown in the study by the Council for Excellence in Government, the vast majority of Americans are not ready for any sort of catastrophic event. Given how earthquakes strike without warning, it is imperative Portland residents do better to protect themselves and their family. While PBEM has the tools, the PPREP project will guide them to these tools.
- Ian hands off to John
- Enhance Publics preparedness PBEM has a very good website on information about what would happen in the Portland area if there was a catastrophic occurrence. PBEM tells you what to expect and how long it will take the first responders to reach you after a disaster hits. This is information the public really needs to know. The problem is that this information is not publicized enough so people don’t really understand the importance of this information. People don’t usually think about what would happen if there was a natural disaster. Our goal is to get this information publicized enough that everybody living in the Portland area are informed on what they will need to be prepared for. Reduce loss of life, injury, and need for city resources By informing the public on what to expect in the event of a natural disaster and what the people of the Portland area need to do will save a lot of lives and reduce the amount of citizen’s injured. The public will be educated on where to get the resources they will need to survive. Increase self-sustainment The public will have to be fully self-sustaining while the first responders are making progress to helping the citizens of Portland. It will take the first responders a few days or even weeks to finally get to the public to assist them with their injuries or resources. The public needs to be prepared and have enough food, water and medical supplies while they are waiting for rescue. Promote use in PBEM plan for media information release This plan is to make sure the public gets the information they will need to survive a catastrophic occurrence. To make sure the citizens of Portland have the knowledge and resources to survive a natural disaster by publicizing the PBEM web site with media coverage and meetings in person. The public needs to know exactly how severe a natural disaster can be. Increase use of PBEM resources by the public This plan is to help the public find the information they will need in order to get prepared for a natural disaster. We can do this by educating the public with the information they will need to use the PBEMs web site.
- 1. Project conception and initiation An idea for a project will be carefully examined to determine whether or not it benefits the organization. During this phase, a decision making team will identify if the project can realistically be completed. 2. Project definition and planning A project plan, project charter and/or project scope may be put in writing, outlining the work to be performed. During this phase, a team should prioritize the project, calculate a budget and schedule, and determine what resources are needed. 3. Project launch or execution Resources' tasks are distributed and teams are informed of responsibilities. This is a good time to bring up important project related information. 4. Project performance and control Project managers will compare project status and progress to the actual plan, as resources perform the scheduled work. During this phase, project managers may need to adjust schedules or do what is necessary to keep the project on track. 5. Project close After project tasks are completed and the client has approved the outcome, an evaluation is necessary to highlight project success and/or learn from project history. Projects and project management processes vary from industry to industry; however, these are more traditional elements of a project. The overarching goal is typically to offer a product, change a process or to solve a problem in order to benefit the organization.
- John hands off to Bob
- The scope document describes how the Capstone Class has produced the design and execution of the PPREP. The idea is to inform the public of the available resources and to maximize readiness post seismic event. This document has been completed and readied for this presentation. PBEM has a robust and thorough emergency management and response plan however this class identified a gap in their public exposure and public preparedness data. Except for those that have lived through a catastrophe, most of us have not given any thought as to what to do in an event. If you take out the small percentage of those that are Preppers, you are left with a huge portion of the population that would not be capable of preparing for an emergency situation, such as an earthquake, volcanic event, or other major and disruptive catastrophe without some being alert to the danger through a plan such as we are proposing.
- The Superstorm Sandy on the East coast can and should be used as an example of what happens when people are not prepared for a disaster. Some of those same issues can be expected here or anywhere that there is a major catastrophe. I personally had no idea there was such a thing as the PBEM after living in this area for over twenty years. I consider myself active in my community and consider myself to be proactive when it comes to all things Portland. If I didn’t know the PBEM was there, how many others don’t know of it’s existence? The Portland Bureau of Emergency Management needs to become a local household name. One way to do this is through fun television and radio spots that speak directly to the citizens of Portland. Other forms of multimedia can be used as well, everything from phone calls to text messages to bus bench ads, even YouTube can be used to make the general population aware of not just the PBEM, but of what to do in a catastrophe as well.
- The Capstone Class has provided and executed an effective project management system that will ensure that the intended cost, time, and quality are protected. This preparedness plan consists of a list of items that you will need in the event that you are sleeping in the yard/park for five days. Basically, we came up with a list of everything that we would have-to-have if we were camping for five days. This list was then expanded to include two adults and three children. Since each family situation differs, we made sure to note “family dependent” where appropriate. We have intended this part of the plan as an outline only. Once our list was complete, we sourced everything through the REI.com website.
- Bob hands off to Dave
- The Capstone Class has provided and executed an effective project management system that will ensure that the intended cost, time, and quality are protected. This preparedness plan consists of a list of items that you will need in the event that you are sleeping in the yard/park for five days. Basically, we came up with a list of everything that we would have-to-have if we were camping for five days. This list was then expanded to include two adults and three children. Since each family situation differs, we made sure to note “family dependent” where appropriate. We have intended this part of the plan as an outline only. Once our list was complete, we sourced everything through the REI.com website.
- The Public Relations plan will have the greater goal of changing people’s behavior. The goal is to develop a behavior in people in which they plan for disasters by keeping stores and by getting to know their neighbors.
- The key strategy will be to saturate the audience with as much information as possible after trigger events. Research has showed that trigger events capture the attention of the audience and allow for the message to penetrate and be more effective. The tactics used to saturate the audience will be the use of public media, interactive media, controlled media, events, groups, and one-on-one personal contact
- Hi, this is Cody Lundin. You know me from living off the land as I fight for survival on Duel Survival, eating grubs and insects to live from day to day. Today I'd like to talk about being prepared at home so when a catastrophic event strikes Portland you won't find you in the same situation I am in my show. As we have seen in Hurricane Katrina and Hurricane Sandy in which people waited weeks and months for government assistance, local governments and aid agencies can only provide for the neediest. In order to survive in the event of a disaster you and the community need to be able to provide for yourself which requires that you are PREP'ed Planning for Resilience & Emergency Preparedness named PREP in Portland is a program to help citizens in the community prepare to provide for them in the event of a catastrophe ... so unlike my partner and I in the wilderness, you won't be stuck scrounging up insects for food. (325x350)
- The Capstone Class has provided and executed an effective project management system that will ensure that the intended cost, time, and quality are protected. This preparedness plan consists of a list of items that you will need in the event that you are sleeping in the yard/park for five days. Basically, we came up with a list of everything that we would have-to-have if we were camping for five days. This list was then expanded to include two adults and three children. Since each family situation differs, we made sure to note “family dependent” where appropriate. We have intended this part of the plan as an outline only. Once our list was complete, we sourced everything through the REI.com website.
- Please give a hand to my team members (short pause) and for our instructors! Thank you to all of our instructors: they dealt with attitude, the stumbling's of our early learning, being patient, correcting and forming our thought processes on paper and in person or what is more commonly called giving guidance. Thank you very much to our family members during the last several years for their patience, understanding, and support. I would personally like to thank my team members for their support as I feel we pulled each other through to this end.
- Are there any questions? (Final Slide)