CPA Step by Step !!! Enjoy

1. Learn Marketing Skills
A Digital Product with a Tangible
Response

2. Agenda
• You’ll learn how to get accepted into CPA networks the
right way regardless of your geography.
• I’ll show you the proper day to day tasks you should be
doing. Too many people don’t have a plan to their day, I’ll
give you a guideline of what successful marketers do to
actually treat this like a business and not a hobby.
• I’ll let you know the right relationships to have and how
they can grow your business very quickly.
• You’ll learn about 9 key habits that myself and most highly
successful marketers/affiliates do regularly to stay ahead of
the game.
• I’ll let you know the right relationships to have and how
they can grow your business very quickly.

3. Agenda
• Most of today’s content is more applicable to
affiliates than merchants or product owners,
but there’s something for everyone.
• - Getting into a good routine can make or
break you, so I wanted to add this module in
to see what it really takes!

4. CPA Network
Acceptance

5. CPA Network Acceptance
This is one of the most common things I get
asked by newcomers to CPA. It seems this is a
really big issue.
to get all to accept me very quickly on the
phone.
But understand, CPA networks being strict is a
GOOD thing!

6. CPA Network Acceptance
Fraud is an ongoing source of trouble for CPA
networks. It can feel like you’re applying for
some secret society with some networks, and
for good reason. Fraudsters, heavy black hat
pushers, etc. can cost CPA networks and
advertisers/ merchants thousands of dollars!

7. CPA Network Acceptance
Don’t be so selfish! Understand that you are not just
generating random leads or sales for an unknown machine. I
know that’s what it seems like. People that come into CPA
think “wow! I just need to get someone to fill out a form and
I get $10? Amazing!”
Understand there is a backend process in place, and even if it
doesn’t affect you at first if you send poor quality leads, it
eventually will in the form of you being pulled off the offer.

8. CPA Network Acceptance
Before getting into the actual CPA Network
Acceptance process, I’ll let you know some
examples of “bad leads”...

9. CPA Network Acceptance
Before getting into the actual CPA Network
Acceptance process, I’ll let you know some
examples of “bad leads”...
1) Incentive Leads (unless allowed)
2) Reg-Path Leads (unless allowed)
3) Purchased Leads
4) Filling in Your Own Leads

10. CPA Network Sign Up Process
When you go to a CPA network to apply, there are a few key
questions you’re going to need to answer:
1) Do you have any previous affiliate marketing experience?
When I started out, I didn’t have any really. Nothing of note.
When I tried the honest approach with networks, it didn’t
work. So, I began to tell them I had 4 years experience.
Do I recommend you do that? Well that’s up to your comfort
level. Networks seem more lenient now with beginners and
accepting them.

11. CPA Network Sign Up Process
When you go to a CPA network to apply, there
are a few key questions you’re going to need
to answer:
2) What are your promotional methods?
I like to say PPC, private banners on sites &
blogs, and articles. Do not say e-mail. CPA
networks are weary of unknown mailers that
can’t verify their lists. Lot’s of laws around
this.

12. CPA Network Sign Up Process
When you go to a CPA network to apply, there are a few key
questions you’re going to need to answer:
3) How many uniques per month does your site get?
First off it’s good to have a basic blog or site in one of the major CPA verticals
(health, diet, debt, dating, credit) before applying to CPA networks. “Alex”
(that’s his screen name) on the Warrior Forum builds these types of blogs
with content for very cheap. Lot’s of developers around to do this sort of
thing.
You will want to have you own domain for this, and you can host it on cheap
hosting like HostGator or BlueHost.
Ideally, you’ll be able to state that your site gets 5-6 thousand
uniques per month :)

13. CPA Network Sign Up Process
When you go to a CPA network to apply, there are a few key
questions you’re going to need to answer:
4) What’s your advertising budget?
The CPA networks like to see a decent sized budget and they’d
like to hear a minimum of $200/day. Remember, just because
you say that’s your budget doesn’t mean you need to spend it.
You must always look at your ROI, and the networks
understand that.

14. CPA Network Sign Up Process
When you go to a CPA network to apply, there are a few
key questions you’re going to need to answer:
5) Are you incentivizing your traffic?
Incentivizing means you’re giving people a reason other
than the offer itself to fill it out. So, you could be
offering cash back, access to a video or download, etc.
Do NOT do this unless the offer is allowed to be
incentivized. I recommend you not stating you’re doing
this.

15. CPA Network Sign Up Process
A lot of the applications will ask if you currently
work with other networks, and to state which
ones. I highly recommend you don’t lie on
this, as it’s a tight knit community and you can
very well get caught.

16. CPA Network Sign Up Process
If you get denied from the network it’s not a big deal really.
Often times 1 little thing can get you denied.
The best thing to do then is to PICK UP THE PHONE and
speak with someone immediately after getting denied.
In fact, I HIGHLY recommend you call after submitting an
application instead of waiting to get approved or denied. This
shows initiative, and can help speed up the process a great
deal.

17. CPA Network Sign Up Process
CPA Networks aren’t big scary places that people make them
out to be. They want quality affiliates that understand the
game and aren’t going to send them poor traffic or use
sketchy black hat methods.
If you’re doing CPA marketing, your relationship with your
affiliate manager and your network is extremely important. It
can literally mean the difference between long term success
and not. I’ll talk more on that later.

18. Day to Day Tasks
and Key Habits

19. Day to Day Tasks
It seems like a lot of people just starting out simply don’t
know how to organize their day to do all the tasks needed to
succeed online.
It can seem like there is a lot to do, and never enough time to
do it.
In my opinion this happens because people aren’t really
identifying their goals, their market, and they aren’t beginning
with the end in mind. They don’t have a “project”. They really
aren’t working on a business.
What they do have is emotional baggage and bills to pay.

20. Day to Day Tasks
I get tons of e-mails from people saying “I need to start
making $x,xxx/mth as fast as possible!!!”
No one starts a business like this. Not a successful business
anyway. A successful business identifies markets and market
demand, then finds ways to serve that market with what they
already want. Why reinvent the wheel?
Yes, if you have thousands of dollars in bills to pay, and a
family depending on you, or whatever your situation, it can
put you in a desperation mode.

21. Day to Day Tasks
I can relate to this as I have been there. And I got amazing
results because that type of pressure can light a fire under
you!
But that’s not real and lasting success. Success comes with
serving a market, learning from your mistakes, and scaling. It
comes from taking the right risks even when your back isn’t
against the wall.

22. Day to Day Tasks
First, here are the tasks that, when not kept to a minimum,
will ruin your chances of success:
1) Scouring forums always looking for the “missing secret”
2) Checking e-mail repeatedly for no reason
3) Constantly checking affiliate stats
4) Reading e-books and listening to “expert” interviews
5) Buying product after product, especially when you’re not
implementing any of it!
6) Half-finishing projects then moving onto something “fancy”
7) Idle chat, instant messaging with no clear objective, and
texting randomly. Chit-chat in general.
8) Making constant to-do lists that never get done. Basically,
always “getting ready to get ready”.

23. Day to Day Tasks
Pretty much all these keep you from doing one
thing.... IMPLEMENTATION!
Basically a fancy way of saying getting stuff done
and launching campaigns.
Being “busy” isn’t the same as being in
“business”.

24. Day to Day Tasks
I’ve mentioned this before, but this is exactly what I did when starting out that got me
into 4 figure days fairly quick:
1) Checking e-mail only 2-3 times a day
2) Keeping instant messaging programs on away or invisible
3) Launching 5-10 campaigns a day. 5 campaigns could be the same ads/landers/offers
but in 5 different countries, or on 5 different ad platforms for example.
4) Learning by actually buying traffic and testing, not buying more and more courses
(you have the best one now anyway).
5) Focusing on my strengths and on the small successes.
Analyzing them and seeing why they worked, then doing more of that! Success leaves
clues, as they say.
Many have heard me say I launched more than 120 campaigns on Google before
having any big success. Not glamorous. Constant implementation.

25. Day to Day Tasks
My typical day would look like this (this can change slightly depending on projects going on)
• Wake up at 9 am and eat breakfast (I like eggs, fruit or veggies, nothing heavy)
• Launch campaigns from previous evening in various countries
• Check Spy View in prosper202 to make sure traffic is running. (When I began doing media buys, much of my time in
prosper202 was replaced by time in my ad server)
• Check stats such as traffic and income on my CPA network side, track ROI for ads/landers
• Check with affiliate manager to make sure offers aren’t in danger of being pulled, any new offers to test in my
vertical/market, any insight on traffic sources
• Check conversion/CTR data for ads and landing pages from previous days. Split test new variations of successful ads.
• Make/Eat lunch
• Check e-mail (around 1 pm)
• Check list and new subscriber data
• Research potential new target groups of people for my markets (for whichever vertical I’m
promoting)
• Find wide relevant keywords and high affinity sites for these new target groups of people
• Eat small dinner, take a break then go training (mma, boxing, lifting, whatever)
• Setup landing pages and tracking to test campaign on keyword/self serve engine to
determine viability for this new target group of people
• Check e-mail (around 8 pm)
• Un-wind for the evening, typically in bed by 11 pm - midnight.
• next morning I will launch the campaign unless it’s a Friday (prefer Mon-Wed launch)

26. Key Habits

27. Key Habits
1) Re-investing your money wisely
When I first started out, my affiliate manager at C2M told me
that if I continued to invest in myself I would continue to
grow. This was very smart advice.
If you’re buying traffic, cash flow is one of your biggest
challenges when you start spending a lot. Blowing your money
on unnecessary toys and outside of your strong channels isn’t
smart. The 80/20 rule seems to apply here as well. The
majority of your results and traffic are going to come from a
minority of all the testing you’re doing.

28. Key Habits
1) Re-investing your money wisely
It’s your job to identify the channels, sites, keywords, ad
groups, and traffic sources giving your best/most returns, and
to reinvest your time and money there to scale.
Once you start making good money, that’s not the time to
buy the next course, or a new laptop when your existing one
is working just fine, or going on a vacation. Your companies
money isn’t your money, remember that.
You should be re-investing in marketing, outsourcing to work
faster and more effectively, and software ONLY if needed.

29. Key Habits
1) Re-investing your money wisely
Now I’m not saying educating yourself isn’t important, but
understand there is only so much new stuff to learn. The
majority of your day should be spent on driving traffic,
building lists where you can, and testing/presenting your offer
or affiliate offers in a better way.
Enjoy your money, sure, but do you really need that new car
or new house just yet?

30. Key Habits
2) Try to Focus on 1-2 verticals/markets, and 1-2 channels
You’ve heard me say this before, but the best of the best
usually focus on 1-2 target groups of people, and find ways to
serve them well.
Also, they are typically masters of 1-2 traffic channels instead
of spreading themselves thin. There are exceptions to these
rules but the majority of other successful marketers I’ve
spoken with share these characteristics.
Be a sniper rifle, not a shot gun.

31. Key Habits
3) Building Lists
So much has been said about this so I don’t want to be
repetitive. It requires patience to build lists and not just go for
the kill. Keep in mind, you have a better chance of selling to
someone if you can get them to commit to an opt-in or some
kind of action on your site.
You have more opportunities to market to them, and with a
variety of services/offers if you want.
You don’t have to use “squeeze pages” if you don’t want, but
adding a floating opt-in can give you some residual leads.

32. Key Habits
4) Focus more on your own “stuff”
Doing too much competitive intelligence, spying, whatever,
will take you away from what you need to be doing, and
that’s implementation.
Worrying about what others are doing or saying on forums,
blogs, whatever else is a waste of time.
Learn by doing, focus on your market, listen to your markets
gripes and concerns, and act fast to address those.

33. Key Habits
5) Try to move towards traffic sources that require less
Babysitting
In the very first video I ever released, I talked about how I like
to scale everything to media buys if possible. And now, I’m
working on moving to CPA based buys where it seems smart
for my own products/offers.
Daily management of keywords and ad groups, dealing with
traffic sources that make up weird rules randomly, this all can
be a drain on time and energy. I’ve always been a fan of direct
to site buying, and with small direct to site buys, the entire
setup process can be more or less outsourced for cheap.

34. Key Habits
5) Try to move towards traffic sources that require less
Babysitting
With a lot of direct to site stuff, the volume is still there, but
it’s more manageable and transparent, and the human element
helps a lot especially if you’re a merchant with a high
converting product. You have a lot more leverage to play with
here.
At the end of the day, unless you’re a merchant spending a lot
of money, basing your entire business on Google or Facebook
isn’t the wisest move. YES, they are great testing platforms,
and YES they have amazing volume.

35. Key Habits
5) Try to move towards traffic sources that
require less Babysitting
But once you have your numbers in place as to
what’s working or not, it can be wise to start
looking to another platform as your bread and
butter.

36. Key Habits
6) Get rid of negative influences in your life
This is more a lifestyle thing but it’s extremely important. It’s
very difficult to work with a clear mind amongst the
challenges that running an online business can present, when
you have negative people bombarding you with their issues
daily.
I speak from experience on this. It can be draining. Associating
with people that complain constantly about their money
problems, health problems, dog problems, or whatever, can
eventually drag you down with them.

37. Key Habits
6) Get rid of negative influences in your life
Making money online, with paid traffic
especially, can be challenging and requires you
to take intelligent risks. The last thing you
need is someone telling you you’re going to
screw up, or to get a real job, or whatever
their daily hang up is.

38. Key Habits
7) Say “No” more often
I still need to work on this. Once you start getting successful,
or people realize you do have legit skills, they’ll be asking for
help or to get involved in their projects.
Unless this is something that will directly benefit your cash
flow and business, say “No”. You don’t need to make all the
money in the world, and you don’t need to get involved in
every project thrown at you.
Focus on YOUR market, YOUR lists, and YOUR traffic. Sounds
greedy and selfish I know... but it’s not.

39. Key Habits
8) Deal in the bigger verticals
OK, I’ve said this before, and some still attack me for it. Myself
and other successful affiliates/marketers always deal in the big
niches. Health, Money, Relationships. Everyone wants to be
young, skinny, rich, and popular. The thing here is, even a small
sliver of one of these massive verticals can make you a LOT
of money.
Now, that doesn’t mean you just take on “weight loss” or
“fitness”. There is “fitness for rugby players”, or “weight loss
for hispanic women”. Or what about all the different types of
diets? What is the real end result people want from them?
Same goes for the make money niche.

40. Key Habits
8) Deal in the bigger verticals
The fact is, you’re still targeting the make money niche if you
present your offer in a way that shows chiropractors how
they can make more money with their practice. The end game
still applies.
Yes, there are some sites like the infamous ParrotSecrets.com
that has done extremely well in the Parrot and Parakeet
niche, but even that is in the massive Pet vertical.
There’s a reason CPA offers are all in these massive verticals.
If you’re an affiliate, it’s up to you to splinter these markets
into more manageable segments and present your offer
appropriately.

41. Key Habits
8) Deal in the bigger verticals
At the end of the day, if no one wants it, no one wants it.
Billions of dollars get spent in the big verticals, and there are
so many ways you can present the offers here, you could
never hit everyone if you tried.
A great way is to do a simple lead gen to capture an email in
your market segment, then mail them relevant offers
afterwards. Basically, give the segment what they want, then
you show them what they need. You don’t insist to them they
need something from the get go.

42. Key Habits
9) Get comfortable outsourcing
It’s not cool to work 16 hours a day. Especially if you work on
your own. I’ve done it. If you are actually working and
implementing this much, hopefully you’re making some
money and chances are there are some tasks you can unload
on others.
Your mind and time should be free’d up for strategy, offer
presentation, and marketing prowess. Try to unload the grunt
work to others.
Keep in mind, you will need to either write copy or have a
good copy writer for ads and landers. I recommend getting
good at writing copy even if to just identify what good copy is.

43. Relationship
Management

44. Relationship Management
This will be a short section, but an important
one. Whether you’re an affiliate or product
owner, there are a few key relationships to
have that can help.

45. Relationship Management
This will be a short section, but an important one.
Whether you’re an affiliate or product owner,
there are a few key relationships to have that can
help.
• Your affiliate manager
• Traffic Reps
• Direct to Site Reps
• Designers/Coders if outsourcing
• Other affiliates

46. Relationship Management
This will be a short section, but an important
one. Whether you’re an affiliate or product
owner, there are a few key relationships to
have that can help.
• Your affiliate manager

47. Relationship Management
Your Expectations Their Expectations
Understands offer demographics You won’t whine and complain when an
offer doesn’t convert
Understands marketing and conversion
tactics
You will test and implement their
recommendations
Will give me things to test (ad styles,
landing page styles, offers to rotate)
You will be open to test a LOT
Let’s me know when they know if an
offer is going down so I can rotate others
You will have some loyalty
Traffic source suggestions (bonus) You will keep offer payouts and internal
deals confidential from other networks
and
affiliates
Sample landing pages (bonus) You will actually drive traffic

48. Relationship Management
This will be a short section, but an important one. Whether you’re an affiliate or product owner,
there are a few key relationships to have that can help.
• Traffic Reps
• A rep at a traffic network can make or break you. If you can get a rep at the network you’re
dealing with, make sure he/she is very knowledgeable about direct response and
understands your goals (refer to the Network Buying vid for specifics)
• A good rep knows which categories/sub categories on a site, work best for which type of offers
typically. This is similar to how a good list broker can point you towards strong segments for
certain offers
• Typically you need a good amount of ad spend to get a rep. You can get good reps on networks
such as Facebook and Bing/Yahoo if you’re spending the proper amount of dough (several
thousand per month)
• Don’t trust them explicitly, hold them accountable. No one cares as much about your money as
you
• 9 to 5ers typically
• Go to conventions such as Adtech. Great for networking with traffic reps. Just be chilled, don’t
try too hard

49. Relationship Management
This will be a short section, but an important one. Whether you’re an
affiliate or product owner, there are a few key relationships to have
that can help.
• Direct to Site Reps
• Direct to site reps won’t typically help you with optimization or
anything like that
• They are your point of contact to the trafficker for starting and
stopping traffic when doing a traditional buy
• Expect them not to do much other than get traffic started and
stopped.
• Feel free to try and negotiate with small to medium sized sites to
work on a CPA basis, so paying only a commission.
• Again, 9 to 5ers

50. Relationship Management
This will be a short section, but an important one. Whether you’re an affiliate or
product owner, there are a few key relationships to have that can help.
• Designers/Coders if outsourcing
• I prefer Elance and oDesk
• For content related work I go with either native English speakers or those from the
Philippines
• For coding, flash, and technical work, I get great results for cheap from those in the
Ukraine
• Very clearly define the scope and delivery schedule. As much information as possible
about not only what you expect during the process, but also the end result
expected.
• Positioning and presenting your project as a company looking for an employee and
not just a one off deal will get you better results. You’re in charge, you’re not
begging for help. Don’t be afraid to interview someone fiercely.
• Look for very requirement specific and experience laden replies to your posts. Many
providers will just send out a blanket message. You want someone that won’t
waste your time this way and ideally isn’t juggling tons of work.

51. Relationship Management
This will be a short section, but an important one. Whether you’re an affiliate or
product owner, there are a few key relationships to have that can help.
• Designers/Coders if outsourcing
• Don’t choose the cheapest just because they’re cheap, or the most expensive
thinking they must be good. You want to look for lot’s of positive feedback and
project experience, specifically with projects related to yours.
• With new providers, test the waters first, don’t give them a make or break project. It
can be tough to find a consistent go-to guy/girl. When you find one that is THAT good
and you have the work load, consider hiring them part time or full time as a virtual
assistant of sorts.
• Get written consent of ownership upfront if possible. This is very important.
• Keep all communication documented and on site.
• Don’t pay up front. Pay for deliverables. For most projects, pay for full deliverables
and any modifications needed.

52. Relationship Management
This will be a short section, but an important one. Whether you’re an affiliate or
product owner, there are a few key relationships to have that can help.
• Other affiliates
• Don’t be so afraid to share ideas. A lot of great can come out of this. There is a lot of
money to go around.
• Don’t expect to just take in this relationship. It’s a “give and take”. If you’re brand
new and want to talk to someone, just begging for info usually isn’t best. Offer to
do something for them even (basic grunt stuff they don’t want to do).
• Use instant messengers wisely. You don’t need to disappear and be offline all the
time. Sometimes having your door open can help, but this must be disciplined!
• If you go to seminars like Affiliate Summit and AdTech, often times the networking
and “partying” is where you’ll learn most and make your best connections. Not
from the educational sessions.
• You can learn a lot from other affiliates/marketers, but stay focused and real. Just
because some tricky technique is working for someone doesn’t mean you go and
revamp your whole business to focus on that technique. Always look for principles
and not necessarily methods. Principles are few.

53. Well that’s it guys, I hope you’ve enjoyed this!
Some very important points in this one that can
make or break your business. A lot of this stuff
is why most people fail.
You don’t have to be one of those people.