SlideShare ist ein Scribd-Unternehmen logo
1 von 18
The Content Revolution: 
Managing the Move to a CCMS 
Leigh White 
DITA Specialist 
Congility June 2014 
“I just think 
we're living in a 
time of 
massive, 
amazing 
change, like 
the Industrial 
Revolution on 
acid.” 
—Kelly Lynch
The Industrial Revolution
The Content Revolution 
• A perfect blend of variation and standardization 
• Produce lots of versions/variations of your content 
• But produce them in the same way with the same 
content and using the same processes every time 
• The best of both worlds 
• BUT…you can’t have both variation and 
standardization with traditional publishing 
processes
Human vs. machine 
• Humans need the machine 
• But humans fear the machine 
• Humans will automatically feel the loss of 
 Ownership 
 Creativity 
 Control over the process 
• How to make them 
see the gains as 
well?
So really, this is just another cleverly-disguised 
presentation about
What are the obstacles? 
• Black hole syndrome...writers can't "see" their stuff 
• Other writers making changes without their knowledge 
• Seemingly endless unaccounted-for cases when in fact 
their old process is the one-off that needs to be made 
compliant 
• Over-expectation...well, it's a machine, it should automate 
everything! 
• Frustration at not being able to "just do it“ the way they 
could on a file system 
• Giving up processes and tools that they developed or 
championed 
What are the solutions?
Begin at the beginning 
• Outline the problems you need to solve and the 
improvements you want to implement 
• Know your budget 
• Know your timeline 
• Know your technical requirements (OS, server 
platform, database, security, etc.)
Have a champion 
• Someone at the highest levels who believes in 
what you’re doing and will support and defend your 
effort
Select the CCMS democratically 
• Or at least neutrally 
 A third party to help you evaluate is helpful 
 Outline your requirements first 
 Evaluate all vendors using the same criteria 
 Evaluate both the software AND the people 
• Neutral/democratic process guards against “I told 
you so” later on
Have a plan 
• Before you present the CCMS to the team, cover 
all your bases 
 Anticipate every question and opposition 
 Be able to communicate exactly what will happen, when, 
and who will be responsible: 
 Installation/maintenance (IT support) 
 Training 
 Governance 
 Collaboration among authors (ownership) 
 Legacy content conversion 
 Pilot project
Be honest 
• The learning curve will be steep 
• There will be extra work in the short term 
• Be honest about what will change 
 Not just a move from one tool to another 
 Completely different approach to writing 
 No more Lone Rangers…writers must collaborate and 
follow same processes
Don’t get sidetracked by naysayers 
• Address their general concerns 
• Don’t get led down the garden path 
• Stress that all processes and procedures are up 
for reevaluation 
 Everything is on the table. 
 They must be prepared to offer solid justification for their 
wants. 
 “We’ve always done it that way” is not solid justification.
Enthusiasm is not necessarily 
contagious 
• Even though you explain the problems and how a 
CCMS will solve those problems, many people will 
still be unconvinced 
 Don’t let the resistance take you by surprise 
 Don’t get exasperated 
 Lots of uncertainty and doubt associated with change 
 Can I learn to do this? 
 Increased efficiency = staff reduction?
Talk to individuals 
• Completely open discussion 
• Get to the root of resistance 
 It might not be about the current situation at all 
 Previous negative experience 
 Ongoing life events 
• Set individual expectations and measurements 
 How will their work and responsibilities change? 
 How they will be measured? 
• Frame discussions in each person’s individual 
context
Create ownership 
• Identify key people and let them help you 
 Every team has natural leaders outside management … 
people other writers naturally look up to. Involve them at 
the earliest practical stage and get them to help you 
plan. 
 Have them lead teams as mentors or representatives so 
that decisions (where practical) are made collaboratively 
from within the ranks instead of coming down from “on 
high.”
Summary 
• Understand the problem 
• Have a champion 
• Select the CCMS based on your requirements 
• Have a plan 
• Be honest about the work involved 
• Don’t get sidetracked 
• Have discussions with individuals 
• Create ownership
Reality check 
• Understand that a CCMS is not your strategy...it is 
a tool to help you implement your strategy
Questions? Comments? Cabbages? 
leigh.white@ixiasoft.com

Weitere ähnliche Inhalte

Was ist angesagt?

Suggestions for (Project) Manager
Suggestions for (Project) ManagerSuggestions for (Project) Manager
Suggestions for (Project) ManagerSami Taipale
 
Chop Wood, Carry Water
Chop Wood, Carry WaterChop Wood, Carry Water
Chop Wood, Carry WaterAndrew Shafer
 
Leveraging the Twitter Economy for a DevOps World
Leveraging	 the Twitter Economy for a DevOps WorldLeveraging	 the Twitter Economy for a DevOps World
Leveraging the Twitter Economy for a DevOps WorldTodd Vernon
 
Presentation: Avoiding Nonprofit Disasters Through Decision-Making Science
Presentation: Avoiding Nonprofit Disasters Through Decision-Making SciencePresentation: Avoiding Nonprofit Disasters Through Decision-Making Science
Presentation: Avoiding Nonprofit Disasters Through Decision-Making ScienceGleb Tsipursky
 
Presentation: How Women Leaders Can Avoid Disasters Through Science-Based Dec...
Presentation: How Women Leaders Can Avoid Disasters Through Science-Based Dec...Presentation: How Women Leaders Can Avoid Disasters Through Science-Based Dec...
Presentation: How Women Leaders Can Avoid Disasters Through Science-Based Dec...Gleb Tsipursky
 
Embracing The Straightjacket
Embracing  The  StraightjacketEmbracing  The  Straightjacket
Embracing The StraightjacketEmma Hamer
 

Was ist angesagt? (6)

Suggestions for (Project) Manager
Suggestions for (Project) ManagerSuggestions for (Project) Manager
Suggestions for (Project) Manager
 
Chop Wood, Carry Water
Chop Wood, Carry WaterChop Wood, Carry Water
Chop Wood, Carry Water
 
Leveraging the Twitter Economy for a DevOps World
Leveraging	 the Twitter Economy for a DevOps WorldLeveraging	 the Twitter Economy for a DevOps World
Leveraging the Twitter Economy for a DevOps World
 
Presentation: Avoiding Nonprofit Disasters Through Decision-Making Science
Presentation: Avoiding Nonprofit Disasters Through Decision-Making SciencePresentation: Avoiding Nonprofit Disasters Through Decision-Making Science
Presentation: Avoiding Nonprofit Disasters Through Decision-Making Science
 
Presentation: How Women Leaders Can Avoid Disasters Through Science-Based Dec...
Presentation: How Women Leaders Can Avoid Disasters Through Science-Based Dec...Presentation: How Women Leaders Can Avoid Disasters Through Science-Based Dec...
Presentation: How Women Leaders Can Avoid Disasters Through Science-Based Dec...
 
Embracing The Straightjacket
Embracing  The  StraightjacketEmbracing  The  Straightjacket
Embracing The Straightjacket
 

Ähnlich wie The Content Revolution: Managing the Move to a CCMS

How To Be A Secret (change) Agent
How To Be A Secret (change) AgentHow To Be A Secret (change) Agent
How To Be A Secret (change) AgentShawn Button
 
How to be a secret change agent
How to be a secret change agentHow to be a secret change agent
How to be a secret change agentShawn Button
 
2017 VMUG UserCon Presentation (IT Culture & DevOps)
2017 VMUG UserCon Presentation (IT Culture & DevOps)2017 VMUG UserCon Presentation (IT Culture & DevOps)
2017 VMUG UserCon Presentation (IT Culture & DevOps)Jon Hildebrand
 
vBrownBag Presentation
vBrownBag PresentationvBrownBag Presentation
vBrownBag PresentationJon Hildebrand
 
Destroying DevOps Culture Anti-Patterns
Destroying DevOps Culture Anti-PatternsDestroying DevOps Culture Anti-Patterns
Destroying DevOps Culture Anti-PatternsTom Cudd
 
Dealing With The Input Providers
Dealing With The Input ProvidersDealing With The Input Providers
Dealing With The Input Providersdclsocialmedia
 
Making the Mental Shift to Topic-Based Authoring and a CMS
Making the Mental Shift to Topic-Based Authoring and a CMSMaking the Mental Shift to Topic-Based Authoring and a CMS
Making the Mental Shift to Topic-Based Authoring and a CMSIXIASOFT
 
VMUG UserCon Presentation for 2018
VMUG UserCon Presentation for 2018VMUG UserCon Presentation for 2018
VMUG UserCon Presentation for 2018Jon Hildebrand
 
Social Human Architecture for Beginners
Social Human Architecture for BeginnersSocial Human Architecture for Beginners
Social Human Architecture for BeginnersSebastian Schürmann
 
Oscon2015 150724001540-lva1-app6891
Oscon2015 150724001540-lva1-app6891Oscon2015 150724001540-lva1-app6891
Oscon2015 150724001540-lva1-app6891Gerald Mayfield
 
Building a Successful Organization By Mastering Failure
Building a Successful Organization By Mastering FailureBuilding a Successful Organization By Mastering Failure
Building a Successful Organization By Mastering Failurejgoulah
 
Con fab lightning a wells
Con fab lightning a wellsCon fab lightning a wells
Con fab lightning a wellsAmy Grace Wells
 
Peoplware slides tech session
Peoplware slides  tech sessionPeoplware slides  tech session
Peoplware slides tech sessionKhizra Sammad
 
Peter Shanley, Principal & Evangelist at Neo
Peter Shanley, Principal & Evangelist at Neo Peter Shanley, Principal & Evangelist at Neo
Peter Shanley, Principal & Evangelist at Neo Startup Product
 
Scrum: From the Classroom to the Workplace :: IPLeiria 2016
Scrum: From the Classroom to the Workplace :: IPLeiria 2016Scrum: From the Classroom to the Workplace :: IPLeiria 2016
Scrum: From the Classroom to the Workplace :: IPLeiria 2016Pedro Gustavo Torres
 
Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Strategy Inc.
 
Managing and leading change
Managing and leading changeManaging and leading change
Managing and leading changewarrenwatson
 

Ähnlich wie The Content Revolution: Managing the Move to a CCMS (20)

How To Be A Secret (change) Agent
How To Be A Secret (change) AgentHow To Be A Secret (change) Agent
How To Be A Secret (change) Agent
 
How to be a secret change agent
How to be a secret change agentHow to be a secret change agent
How to be a secret change agent
 
2017 VMUG UserCon Presentation (IT Culture & DevOps)
2017 VMUG UserCon Presentation (IT Culture & DevOps)2017 VMUG UserCon Presentation (IT Culture & DevOps)
2017 VMUG UserCon Presentation (IT Culture & DevOps)
 
vBrownBag Presentation
vBrownBag PresentationvBrownBag Presentation
vBrownBag Presentation
 
Destroying DevOps Culture Anti-Patterns
Destroying DevOps Culture Anti-PatternsDestroying DevOps Culture Anti-Patterns
Destroying DevOps Culture Anti-Patterns
 
Dealing With The Input Providers
Dealing With The Input ProvidersDealing With The Input Providers
Dealing With The Input Providers
 
Making the Mental Shift to Topic-Based Authoring and a CMS
Making the Mental Shift to Topic-Based Authoring and a CMSMaking the Mental Shift to Topic-Based Authoring and a CMS
Making the Mental Shift to Topic-Based Authoring and a CMS
 
VMUG UserCon Presentation for 2018
VMUG UserCon Presentation for 2018VMUG UserCon Presentation for 2018
VMUG UserCon Presentation for 2018
 
Social Human Architecture for Beginners
Social Human Architecture for BeginnersSocial Human Architecture for Beginners
Social Human Architecture for Beginners
 
in and chng
in and chngin and chng
in and chng
 
Oscon2015 150724001540-lva1-app6891
Oscon2015 150724001540-lva1-app6891Oscon2015 150724001540-lva1-app6891
Oscon2015 150724001540-lva1-app6891
 
Building a Successful Organization By Mastering Failure
Building a Successful Organization By Mastering FailureBuilding a Successful Organization By Mastering Failure
Building a Successful Organization By Mastering Failure
 
Con fab lightning a wells
Con fab lightning a wellsCon fab lightning a wells
Con fab lightning a wells
 
Peoplware slides tech session
Peoplware slides  tech sessionPeoplware slides  tech session
Peoplware slides tech session
 
Session IV
Session IVSession IV
Session IV
 
Day 4 pt1
Day 4 pt1Day 4 pt1
Day 4 pt1
 
Peter Shanley, Principal & Evangelist at Neo
Peter Shanley, Principal & Evangelist at Neo Peter Shanley, Principal & Evangelist at Neo
Peter Shanley, Principal & Evangelist at Neo
 
Scrum: From the Classroom to the Workplace :: IPLeiria 2016
Scrum: From the Classroom to the Workplace :: IPLeiria 2016Scrum: From the Classroom to the Workplace :: IPLeiria 2016
Scrum: From the Classroom to the Workplace :: IPLeiria 2016
 
Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015
 
Managing and leading change
Managing and leading changeManaging and leading change
Managing and leading change
 

Mehr von IXIASOFT

Managing a Distributed Content Cycle
Managing a Distributed Content CycleManaging a Distributed Content Cycle
Managing a Distributed Content CycleIXIASOFT
 
The Intricacies of DITA Content Localization
The Intricacies of DITA Content LocalizationThe Intricacies of DITA Content Localization
The Intricacies of DITA Content LocalizationIXIASOFT
 
Sprinting to Success: Why Agile and DITA Work So Well Together
Sprinting to Success: Why Agile and DITA Work So Well TogetherSprinting to Success: Why Agile and DITA Work So Well Together
Sprinting to Success: Why Agile and DITA Work So Well TogetherIXIASOFT
 
A Brief Look at DITA in Current Technical Communication Practices_SIGDOC 2017
A Brief Look at DITA in Current Technical Communication Practices_SIGDOC 2017A Brief Look at DITA in Current Technical Communication Practices_SIGDOC 2017
A Brief Look at DITA in Current Technical Communication Practices_SIGDOC 2017IXIASOFT
 
Produce Reliable Content with DITA CMS
Produce Reliable Content with DITA CMSProduce Reliable Content with DITA CMS
Produce Reliable Content with DITA CMSIXIASOFT
 
Collaborating with SMEs - CIDM's Ride - June 2017
Collaborating with SMEs - CIDM's Ride - June 2017Collaborating with SMEs - CIDM's Ride - June 2017
Collaborating with SMEs - CIDM's Ride - June 2017IXIASOFT
 
IXIASOFT Japanese Subsidiary Announcement
IXIASOFT Japanese Subsidiary AnnouncementIXIASOFT Japanese Subsidiary Announcement
IXIASOFT Japanese Subsidiary AnnouncementIXIASOFT
 
Is DITA Right for You? - STC Summit 2017
Is DITA Right for You? - STC Summit 2017Is DITA Right for You? - STC Summit 2017
Is DITA Right for You? - STC Summit 2017IXIASOFT
 
Using Markdown and Lightweight DITA in a Collaborative Environment
Using Markdown and Lightweight DITA in a Collaborative EnvironmentUsing Markdown and Lightweight DITA in a Collaborative Environment
Using Markdown and Lightweight DITA in a Collaborative EnvironmentIXIASOFT
 
Passport to DITA Implementation CIDM April 2017
Passport to DITA Implementation CIDM April 2017Passport to DITA Implementation CIDM April 2017
Passport to DITA Implementation CIDM April 2017IXIASOFT
 
Style Guides: Fashionable But Also Practical - TC Dojo, Single Sourcing
Style Guides: Fashionable But Also Practical - TC Dojo, Single SourcingStyle Guides: Fashionable But Also Practical - TC Dojo, Single Sourcing
Style Guides: Fashionable But Also Practical - TC Dojo, Single SourcingIXIASOFT
 
Industrie 4.0: une opportunité pour un contenu plus intelligent - Documation ...
Industrie 4.0: une opportunité pour un contenu plus intelligent - Documation ...Industrie 4.0: une opportunité pour un contenu plus intelligent - Documation ...
Industrie 4.0: une opportunité pour un contenu plus intelligent - Documation ...IXIASOFT
 
10 Million Dita Topics Can't Be Wrong
10 Million Dita Topics Can't Be Wrong10 Million Dita Topics Can't Be Wrong
10 Million Dita Topics Can't Be WrongIXIASOFT
 
Short Descriptions Shouldn't Be a Tall Order: Writing Effective Short Descrip...
Short Descriptions Shouldn't Be a Tall Order: Writing Effective Short Descrip...Short Descriptions Shouldn't Be a Tall Order: Writing Effective Short Descrip...
Short Descriptions Shouldn't Be a Tall Order: Writing Effective Short Descrip...IXIASOFT
 
The DITA Iceberg, DITA Europe 2016
The DITA Iceberg, DITA Europe 2016The DITA Iceberg, DITA Europe 2016
The DITA Iceberg, DITA Europe 2016IXIASOFT
 
Upgrading PDF Plugins to DITA_DITA-OT Day 2016
Upgrading PDF Plugins to DITA_DITA-OT Day 2016Upgrading PDF Plugins to DITA_DITA-OT Day 2016
Upgrading PDF Plugins to DITA_DITA-OT Day 2016IXIASOFT
 
Optimizing DITA Content for Search Engine Optimization tekom tcworld 2016
Optimizing DITA Content for Search Engine Optimization tekom tcworld 2016Optimizing DITA Content for Search Engine Optimization tekom tcworld 2016
Optimizing DITA Content for Search Engine Optimization tekom tcworld 2016IXIASOFT
 
DITA Surprise, Unwrapping DITA Best Practices - tekom tcworld 2016
DITA Surprise, Unwrapping DITA Best Practices - tekom tcworld 2016DITA Surprise, Unwrapping DITA Best Practices - tekom tcworld 2016
DITA Surprise, Unwrapping DITA Best Practices - tekom tcworld 2016IXIASOFT
 
Localization and DITA: What you Need to Know - LocWorld32
Localization and DITA: What you Need to Know - LocWorld32Localization and DITA: What you Need to Know - LocWorld32
Localization and DITA: What you Need to Know - LocWorld32IXIASOFT
 
Improve your Chances for Documentation Success with DITA and a CCMS LavaCon L...
Improve your Chances for Documentation Success with DITA and a CCMS LavaCon L...Improve your Chances for Documentation Success with DITA and a CCMS LavaCon L...
Improve your Chances for Documentation Success with DITA and a CCMS LavaCon L...IXIASOFT
 

Mehr von IXIASOFT (20)

Managing a Distributed Content Cycle
Managing a Distributed Content CycleManaging a Distributed Content Cycle
Managing a Distributed Content Cycle
 
The Intricacies of DITA Content Localization
The Intricacies of DITA Content LocalizationThe Intricacies of DITA Content Localization
The Intricacies of DITA Content Localization
 
Sprinting to Success: Why Agile and DITA Work So Well Together
Sprinting to Success: Why Agile and DITA Work So Well TogetherSprinting to Success: Why Agile and DITA Work So Well Together
Sprinting to Success: Why Agile and DITA Work So Well Together
 
A Brief Look at DITA in Current Technical Communication Practices_SIGDOC 2017
A Brief Look at DITA in Current Technical Communication Practices_SIGDOC 2017A Brief Look at DITA in Current Technical Communication Practices_SIGDOC 2017
A Brief Look at DITA in Current Technical Communication Practices_SIGDOC 2017
 
Produce Reliable Content with DITA CMS
Produce Reliable Content with DITA CMSProduce Reliable Content with DITA CMS
Produce Reliable Content with DITA CMS
 
Collaborating with SMEs - CIDM's Ride - June 2017
Collaborating with SMEs - CIDM's Ride - June 2017Collaborating with SMEs - CIDM's Ride - June 2017
Collaborating with SMEs - CIDM's Ride - June 2017
 
IXIASOFT Japanese Subsidiary Announcement
IXIASOFT Japanese Subsidiary AnnouncementIXIASOFT Japanese Subsidiary Announcement
IXIASOFT Japanese Subsidiary Announcement
 
Is DITA Right for You? - STC Summit 2017
Is DITA Right for You? - STC Summit 2017Is DITA Right for You? - STC Summit 2017
Is DITA Right for You? - STC Summit 2017
 
Using Markdown and Lightweight DITA in a Collaborative Environment
Using Markdown and Lightweight DITA in a Collaborative EnvironmentUsing Markdown and Lightweight DITA in a Collaborative Environment
Using Markdown and Lightweight DITA in a Collaborative Environment
 
Passport to DITA Implementation CIDM April 2017
Passport to DITA Implementation CIDM April 2017Passport to DITA Implementation CIDM April 2017
Passport to DITA Implementation CIDM April 2017
 
Style Guides: Fashionable But Also Practical - TC Dojo, Single Sourcing
Style Guides: Fashionable But Also Practical - TC Dojo, Single SourcingStyle Guides: Fashionable But Also Practical - TC Dojo, Single Sourcing
Style Guides: Fashionable But Also Practical - TC Dojo, Single Sourcing
 
Industrie 4.0: une opportunité pour un contenu plus intelligent - Documation ...
Industrie 4.0: une opportunité pour un contenu plus intelligent - Documation ...Industrie 4.0: une opportunité pour un contenu plus intelligent - Documation ...
Industrie 4.0: une opportunité pour un contenu plus intelligent - Documation ...
 
10 Million Dita Topics Can't Be Wrong
10 Million Dita Topics Can't Be Wrong10 Million Dita Topics Can't Be Wrong
10 Million Dita Topics Can't Be Wrong
 
Short Descriptions Shouldn't Be a Tall Order: Writing Effective Short Descrip...
Short Descriptions Shouldn't Be a Tall Order: Writing Effective Short Descrip...Short Descriptions Shouldn't Be a Tall Order: Writing Effective Short Descrip...
Short Descriptions Shouldn't Be a Tall Order: Writing Effective Short Descrip...
 
The DITA Iceberg, DITA Europe 2016
The DITA Iceberg, DITA Europe 2016The DITA Iceberg, DITA Europe 2016
The DITA Iceberg, DITA Europe 2016
 
Upgrading PDF Plugins to DITA_DITA-OT Day 2016
Upgrading PDF Plugins to DITA_DITA-OT Day 2016Upgrading PDF Plugins to DITA_DITA-OT Day 2016
Upgrading PDF Plugins to DITA_DITA-OT Day 2016
 
Optimizing DITA Content for Search Engine Optimization tekom tcworld 2016
Optimizing DITA Content for Search Engine Optimization tekom tcworld 2016Optimizing DITA Content for Search Engine Optimization tekom tcworld 2016
Optimizing DITA Content for Search Engine Optimization tekom tcworld 2016
 
DITA Surprise, Unwrapping DITA Best Practices - tekom tcworld 2016
DITA Surprise, Unwrapping DITA Best Practices - tekom tcworld 2016DITA Surprise, Unwrapping DITA Best Practices - tekom tcworld 2016
DITA Surprise, Unwrapping DITA Best Practices - tekom tcworld 2016
 
Localization and DITA: What you Need to Know - LocWorld32
Localization and DITA: What you Need to Know - LocWorld32Localization and DITA: What you Need to Know - LocWorld32
Localization and DITA: What you Need to Know - LocWorld32
 
Improve your Chances for Documentation Success with DITA and a CCMS LavaCon L...
Improve your Chances for Documentation Success with DITA and a CCMS LavaCon L...Improve your Chances for Documentation Success with DITA and a CCMS LavaCon L...
Improve your Chances for Documentation Success with DITA and a CCMS LavaCon L...
 

Kürzlich hochgeladen

Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...kellynguyen01
 
How To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected WorkerHow To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected WorkerThousandEyes
 
The Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdfThe Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdfkalichargn70th171
 
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...Steffen Staab
 
Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...
Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...
Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...MyIntelliSource, Inc.
 
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️Delhi Call girls
 
Optimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTVOptimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTVshikhaohhpro
 
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...MyIntelliSource, Inc.
 
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...Health
 
TECUNIQUE: Success Stories: IT Service provider
TECUNIQUE: Success Stories: IT Service providerTECUNIQUE: Success Stories: IT Service provider
TECUNIQUE: Success Stories: IT Service providermohitmore19
 
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...panagenda
 
Hand gesture recognition PROJECT PPT.pptx
Hand gesture recognition PROJECT PPT.pptxHand gesture recognition PROJECT PPT.pptx
Hand gesture recognition PROJECT PPT.pptxbodapatigopi8531
 
The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...
The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...
The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...ICS
 
Software Quality Assurance Interview Questions
Software Quality Assurance Interview QuestionsSoftware Quality Assurance Interview Questions
Software Quality Assurance Interview QuestionsArshad QA
 
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AISyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AIABDERRAOUF MEHENNI
 
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online ☂️
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online  ☂️CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online  ☂️
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online ☂️anilsa9823
 
Unveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
Unveiling the Tech Salsa of LAMs with Janus in Real-Time ApplicationsUnveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
Unveiling the Tech Salsa of LAMs with Janus in Real-Time ApplicationsAlberto González Trastoy
 
CALL ON ➥8923113531 🔝Call Girls Badshah Nagar Lucknow best Female service
CALL ON ➥8923113531 🔝Call Girls Badshah Nagar Lucknow best Female serviceCALL ON ➥8923113531 🔝Call Girls Badshah Nagar Lucknow best Female service
CALL ON ➥8923113531 🔝Call Girls Badshah Nagar Lucknow best Female serviceanilsa9823
 

Kürzlich hochgeladen (20)

Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
 
How To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected WorkerHow To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected Worker
 
The Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdfThe Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdf
 
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Pushp Vihar (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...
Shapes for Sharing between Graph Data Spaces - and Epistemic Querying of RDF-...
 
Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...
Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...
Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...
 
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
 
Optimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTVOptimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTV
 
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...
 
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...
 
TECUNIQUE: Success Stories: IT Service provider
TECUNIQUE: Success Stories: IT Service providerTECUNIQUE: Success Stories: IT Service provider
TECUNIQUE: Success Stories: IT Service provider
 
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...
W01_panagenda_Navigating-the-Future-with-The-Hitchhikers-Guide-to-Notes-and-D...
 
Hand gesture recognition PROJECT PPT.pptx
Hand gesture recognition PROJECT PPT.pptxHand gesture recognition PROJECT PPT.pptx
Hand gesture recognition PROJECT PPT.pptx
 
The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...
The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...
The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...
 
Software Quality Assurance Interview Questions
Software Quality Assurance Interview QuestionsSoftware Quality Assurance Interview Questions
Software Quality Assurance Interview Questions
 
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AISyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
 
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online ☂️
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online  ☂️CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online  ☂️
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online ☂️
 
Microsoft AI Transformation Partner Playbook.pdf
Microsoft AI Transformation Partner Playbook.pdfMicrosoft AI Transformation Partner Playbook.pdf
Microsoft AI Transformation Partner Playbook.pdf
 
Unveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
Unveiling the Tech Salsa of LAMs with Janus in Real-Time ApplicationsUnveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
Unveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
 
CALL ON ➥8923113531 🔝Call Girls Badshah Nagar Lucknow best Female service
CALL ON ➥8923113531 🔝Call Girls Badshah Nagar Lucknow best Female serviceCALL ON ➥8923113531 🔝Call Girls Badshah Nagar Lucknow best Female service
CALL ON ➥8923113531 🔝Call Girls Badshah Nagar Lucknow best Female service
 

The Content Revolution: Managing the Move to a CCMS

  • 1. The Content Revolution: Managing the Move to a CCMS Leigh White DITA Specialist Congility June 2014 “I just think we're living in a time of massive, amazing change, like the Industrial Revolution on acid.” —Kelly Lynch
  • 3. The Content Revolution • A perfect blend of variation and standardization • Produce lots of versions/variations of your content • But produce them in the same way with the same content and using the same processes every time • The best of both worlds • BUT…you can’t have both variation and standardization with traditional publishing processes
  • 4. Human vs. machine • Humans need the machine • But humans fear the machine • Humans will automatically feel the loss of  Ownership  Creativity  Control over the process • How to make them see the gains as well?
  • 5. So really, this is just another cleverly-disguised presentation about
  • 6. What are the obstacles? • Black hole syndrome...writers can't "see" their stuff • Other writers making changes without their knowledge • Seemingly endless unaccounted-for cases when in fact their old process is the one-off that needs to be made compliant • Over-expectation...well, it's a machine, it should automate everything! • Frustration at not being able to "just do it“ the way they could on a file system • Giving up processes and tools that they developed or championed What are the solutions?
  • 7. Begin at the beginning • Outline the problems you need to solve and the improvements you want to implement • Know your budget • Know your timeline • Know your technical requirements (OS, server platform, database, security, etc.)
  • 8. Have a champion • Someone at the highest levels who believes in what you’re doing and will support and defend your effort
  • 9. Select the CCMS democratically • Or at least neutrally  A third party to help you evaluate is helpful  Outline your requirements first  Evaluate all vendors using the same criteria  Evaluate both the software AND the people • Neutral/democratic process guards against “I told you so” later on
  • 10. Have a plan • Before you present the CCMS to the team, cover all your bases  Anticipate every question and opposition  Be able to communicate exactly what will happen, when, and who will be responsible:  Installation/maintenance (IT support)  Training  Governance  Collaboration among authors (ownership)  Legacy content conversion  Pilot project
  • 11. Be honest • The learning curve will be steep • There will be extra work in the short term • Be honest about what will change  Not just a move from one tool to another  Completely different approach to writing  No more Lone Rangers…writers must collaborate and follow same processes
  • 12. Don’t get sidetracked by naysayers • Address their general concerns • Don’t get led down the garden path • Stress that all processes and procedures are up for reevaluation  Everything is on the table.  They must be prepared to offer solid justification for their wants.  “We’ve always done it that way” is not solid justification.
  • 13. Enthusiasm is not necessarily contagious • Even though you explain the problems and how a CCMS will solve those problems, many people will still be unconvinced  Don’t let the resistance take you by surprise  Don’t get exasperated  Lots of uncertainty and doubt associated with change  Can I learn to do this?  Increased efficiency = staff reduction?
  • 14. Talk to individuals • Completely open discussion • Get to the root of resistance  It might not be about the current situation at all  Previous negative experience  Ongoing life events • Set individual expectations and measurements  How will their work and responsibilities change?  How they will be measured? • Frame discussions in each person’s individual context
  • 15. Create ownership • Identify key people and let them help you  Every team has natural leaders outside management … people other writers naturally look up to. Involve them at the earliest practical stage and get them to help you plan.  Have them lead teams as mentors or representatives so that decisions (where practical) are made collaboratively from within the ranks instead of coming down from “on high.”
  • 16. Summary • Understand the problem • Have a champion • Select the CCMS based on your requirements • Have a plan • Be honest about the work involved • Don’t get sidetracked • Have discussions with individuals • Create ownership
  • 17. Reality check • Understand that a CCMS is not your strategy...it is a tool to help you implement your strategy
  • 18. Questions? Comments? Cabbages? leigh.white@ixiasoft.com