Mike ramesy rexburg iwmm presentation

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Let’s Talk
About Search.

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69% Google
26% Bing
comScore March 2013 data

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1 in 3 of queries that
people type into a
standard Google search
bar are about places
-Ed Parsons, Google.
P.S. In 2010 it was 1 in 5
WOWZERS

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They are not
satisfied
with 69%

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Chrome
Youtube
Android

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Google Wants To Get You
What You Want Faster.
If possible before you
have to ask.

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Why? Where?
How? Who?
When?

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Knowledge
Graph

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Authorship

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“Within search results, information tied
to verified online profiles will be ranked
higher than content without such
verification, which will result in most
users naturally clicking on the top
(verified) results. The true cost of
remaining anonymous, then, might be
irrelevance.” - Eric Schmidt

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www.
LocationService.com

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So what does
Google want?

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Google Local Rankings
Website
Links
Listings
Reviews

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Paid
Localized
Organic
Blended
Listings

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33. PAID ADS (PPC)
Organic Listings
Google+
Local
Results
@NiftyMarketing

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Name
Address
Phone Number
ABC Co.
123 Road #117
Salt Lake City, Utah
(801) 567-5678
Alfa Beta Cappa Co.
123 Rd Ste 117
SLC, Utah
(801) 334-3456
Alfa Beta Cappa
#117 123 Road
Salt Lake City, Utah
(800) 123-1234

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INC
ALFA BETA
ABC Co. CAPPA CO.
#117123 #117
123 RoadRoad
STE117
SLC, lake City, Utah
Salt Lake City, Utah
Utah
(800) 123-1324
(801) 567-5678

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Bad NAP + You =
ED

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building super
local links

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Do non-local links build
Referral traffic?
Sales?
Audience?

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Reviews
Are
Hard

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Get
Over
IT

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Reviews Matter
72%
of consumers trust online reviews as much as
personal recommendations.
52%
said that positive online reviews make them
more likely to use a local business.
The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)

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[0051] In one implementation, the number of
documents with reviews of a business may be
used as a factor in determining the location
prominence score of a document associated
with the business
Reviews from Different sites
Increase Rank

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You
Get
Rejected

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Google’s Filter

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You
Have To
Work

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Everyone is seeing this…

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Warning!!!

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Last Chance to
Back Out!

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What if I don’t want to leave
reviews with my full name?

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Mike Ramsey
mike@niftymarketing.com