Intellectual Ventures (IV) has always believed that patents are valuable, and the Market Research on Patent Attitudes study confirms that the C-suite shares this belief. To read more study insights, visit http://www.intven.com/patentsmatter.

1. Patent Attitudes in the C-Suite:
Market Research Highlights May 2013
Intellectual Ventures, the invention capital company, commissioned market
research of intellectual property (IP) perceptions and behaviors among C-suite
executives in the U.S. to better understand their current views on patents and the
growing IP industry.
The quantitative and qualitative research took place between December 2012–
February 2013 in blind surveys and interviews of over 200 executives, titled CEO,
CFO or CTO.
The executives surveyed also represent a cross-section of current American
business demographics. The majority of respondents lead companies with
revenues of $100M or less, with fewer than 250 employees, in a wide range of
industries, from financial services to retail to construction.

2. 2
Do American businesses value patents?
Patents are not stifling American innovation.

3. 3
What does the C-suite associate with patents?
The U.S. patent system is not broken.

4. 4
Does the C-suite value IP rights?
The C-suite believes in IP protection and enforcement.

5. 5
Does the C-suite make IP decisions?
The C-suite does not have the information they need to make
informed patent decisions or patent strategies.

6. 6
Is IP a business priority for the C-suite?
The C-suite does not make the connection between patents and
building a competitive advantage.

7. 7
Is the C-suite aware of the IP industry?
The IP industry has an opportunity to raise awareness among the
C-suite about the role patents can play in their business strategy.

8. 8
For more information
Or visit www.intellectualventures.com/patentsmatter
and join the conversation via #PatentsMatter
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