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1. BECOME A SAP CRM CONSULTANT & JOB PROFILE
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2. SAP CRM Contents
 Who Is A SAP CRM Consultant
 Introduction To SAP CRM
 SAP CRM Consultant Roles
 SAP CRM Tasks
 Key Skills Required
 SAP CRM Career Opportunities

3. Who Is A SAP CRM Consultant
 SAP CRM Consultant – Specialized in SAP Customer
Relationship Management
 SAP CRM application - addresses short-term imperatives to
reduce cost and increase decision-making ability thereby
achieving differentiated capabilities

4. SAP CRM Module
 SAP CRM key functions include front office functions, end-to-
end industry-specific processes via marketing, sales, service
and various other channels.
 SAP CRM key functions are linked to fields of marketing, sales
and service.
 Contact channels - Interaction center, web channel (e-
commerce), field applications and partner channel
management.
 CRM Middleware is the primary device for the data exchange
between the CRM system and the connected ERP system.

5. SAP CRM Consultant
 Act as first point of contact for
Responsibilities
 Analyze business processes
and customer needs.
 Translate the requirements
key users for SAP CRM
support
 Create documentation on all
implemented solutions
into functional design
specifications for SAP CRM
system setup through
configuration and
development
 Develop SAP CRM training
 Drive integration testing of
 Conduct key user training
business processes within SAP
material for the business key
user

6. SAP CRM Consultant Tasks
 CRM Functional consultant interacts with the customer.
 Configuration of CRM system to meet customer business
process requirement .
 Basic settings like transaction types, status profiles,
partner determination, org determination etc.
 Master data like business partner related field grouping
 Middleware settings, configuration for replication of data
with R/3 etc also done by functional consultants.

7. Key Skills
 CRM :SAP CRM EHP1 WebUI, SAP CRM 7.0 Web UI,SAP
CRM, ABAP, BOL, GENIL, BSP Workbench, AET, Transaction
Launcher, One Order framework, Base Customization.
 Tools : Debugger
 Interfaces : BAPI, BADI and RFC
 ABAP Dictionary
 ABAP Reports

8. SAP CRM Career Opportunities
 Bachelor’s degree (master’s degree preferred) in computer
science and a certification in SAP CRM
 Given SAP's grasp on the market for high-end ERP installations,
the slice of this market for certified SAP professionals will
continue to grow, according to SAP.

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