The rise of privacy & personal data in the IT business - Claudia Jelea

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They say personal data is the currency driving this digital and interconnected world we live in. And mobile and cloud definitely reshape things. So the business of the future should learn how to build trust and create user-centered data strategies. This interactive session will explore and try to give a few answers to questions like: • Should IT businesses care about privacy & personal data? • Do security and privacy walk hand in hand in the cloud? • Is it relevant for a mobile developer to have the right privacy model? • Do you embed privacy in your IT app development? • Is there any real need for privacy & cookie policy in the digital world?

Technologie

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
The rise of privacy & personal data
in the IT business
Claudia Jelea
Lawyer. Trademark Attorney
Jlaw.ro / ipboutique.ro

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Many thanks to our sponsors & partners!
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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
We all leave traces…online.
© Nashoba-Hostina
on Deviantart.com

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
What is personal data really?

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
• Why privacy & data protection matter (or not)
• What qualifies as personal data
• How to handle personal data
3 major topics:

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
And should the IT world
care about it?

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
The trust gap
To be seen as a trusted partner by users,
IT should brigde the ‘trust gap’.

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Trust vs data breaches

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
What’s the no. 1 cause of data breaches?
a. Force majeure
b. Edward Snowden
c. Human error
d. Bad luck
e. Insufficient security

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
© IAPP
(International Association of Privacy Professionals)
Internal training:
• educate your staff
• protect your customers

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Major changes at EU level
• New regulation will apply in Romania from May 2018
• Fines may go up to 4% of annual global turnover
• EU-US Privacy Shield for data transfers to the US

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Dilemmas: true or false?
• Privacy and security are one and the same
• Privacy feels very (too) legal
• Individuals do not really care about privacy
• Privacy is a dormant issue for most of us

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Is privacy
business-friendly?

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Your app. Our data
• Privacy in mobile apps
• Big Data = Big Business
• Privacy by Design
• Mobile privacy guidelines

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Crafting privacy policy:
• Customized, not copy-paste
• Keep it friendly
• Get users’ free and informed consent
• Special rules for sensitive data
• Practice what you preach: don’t breach your own policies

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Take-away
• Information that can identify individuals
• Privacy, personal data and security should go hand in hand
• New EU rules - blessing or threat?
• Get ready and do not ignore them; or I see big fines in your future
(as the song says ‘it could happen to anyone of us’)

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
E-mail: claudia.jelea@jlaw.ro
claudiajelea
www.jlaw.ro
www.ipboutique.ro
jlaw.ro; ipboutique.legal

@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
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ML.NET is an open source, machine learning framework built in .NET and runs on Windows, Linux and macOS. It allows developers to integrate custom machine learning into their applications without any prior expertise in developing or tuning machine learning models. Enhance your .NET apps with sentiment analysis, price prediction, fraud detection and more using custom models built with ML.NET In this Session, Andy will show not only the core of ML.NET but best practices around Azure Data Lake and data in general when using .NET

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Thanks to the recently released v4 of the Bot Framework SDK, creating your first bot is a breeze; still, implementing a production viable one is no easy task since several aspects must be taken into account such as user authentication, integration within existing apps, multi language support, technical considerations (e.g.: Azure Functions vs. MVC Core, Blob Storage vs. CosmosDB) and, last but not least, operational costs. Moreover, you might want to reuse your bot’s Azure hosted, Cognitive Services-backed code to address Amazon’s Alexa users to avoid the need to implement (and evolve) it twice. Eager to learn how to do that for real? Don’t miss this code-based talk then.

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You may have heard me talk about the capabilities of Azure Logic Apps and Azure Functions before, but now I'm taking it up a few notches! And this is mostly because a lot of things have changed over the past few months in terms of serverless and cloud-native applications. Join me at this session during which you will get to do a deep dive with me on the ins and outs of Azure Functions when it comes to developer real applications, not just 'Hello, World's and the brand-new, top-notch Azure Service Fabric Mesh offering. I will finger point each bad practice and the things you should avoid, but at the end of the day we'll have created a highly scalable, production-ready application. So, how far and how fast can we actually go... now?

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Marcus Vitruvius Pollio, commonly known as Vitruvius, was a Roman author, architect, civil engineer and military engineer during the 1st century BC. He is known for his multi-volume work entitled “De architectura” and his discussion of perfect proportion in architecture and the human body, which led, among others to the famous drawing by Leonardo da Vinci called the “Vitruvian Man”. Within the principles of “Vitruvian Quality”, we seek to find those perfect proportions and how to align all components of the business architecture in order to make them fit the human needs of the impacted stakeholders.

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This session might look like a joke, and it partially is. On one hand it is a parody about how the most recent trends in industry can significantly increase the cost associated with launching an application (design, development, hosting & operations, etc). However, it is also a live demo of how you can incrementally evolve your application to take advantage of all the cool technologies out there without needing the actual a million dollars.

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JavaScript is no longer meant just for front-end or for scripting kiddies to play with. And it's no longer just a language, it's become an entire ecosystem, a lifestyle. However, it has its downsides. And TypeScript is here to fill in some of the gaps. In this session we will look at how to use TypeScript along with some other technologies to build large scale distributed applications that are Enterprise ready yet Developer friendly.

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1. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals The rise of privacy & personal data in the IT business Claudia Jelea Lawyer. Trademark Attorney Jlaw.ro / ipboutique.ro

2. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Many thanks to our sponsors & partners! GOLD SILVER PARTNERS PLATINUM POWERED BY

3. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals We all leave traces…online. © Nashoba-Hostina on Deviantart.com

4. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals What is personal data really?

5. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals • Why privacy & data protection matter (or not) • What qualifies as personal data • How to handle personal data 3 major topics:

6. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals And should the IT world care about it?

7. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals The trust gap To be seen as a trusted partner by users, IT should brigde the ‘trust gap’.

8. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Trust vs data breaches

9. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals What’s the no. 1 cause of data breaches? a. Force majeure b. Edward Snowden c. Human error d. Bad luck e. Insufficient security

10. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals What’s the no. 1 cause of data breaches? a. Force majeure b. Edward Snowden c. Human error d. Bad luck e. Insufficient security

11. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals © IAPP (International Association of Privacy Professionals) Internal training: • educate your staff • protect your customers

12. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Major changes at EU level • New regulation will apply in Romania from May 2018 • Fines may go up to 4% of annual global turnover • EU-US Privacy Shield for data transfers to the US

13. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Dilemmas: true or false? • Privacy and security are one and the same • Privacy feels very (too) legal • Individuals do not really care about privacy • Privacy is a dormant issue for most of us

14. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Is privacy business-friendly?

15. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Your app. Our data • Privacy in mobile apps • Big Data = Big Business • Privacy by Design • Mobile privacy guidelines

16. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Crafting privacy policy: • Customized, not copy-paste • Keep it friendly • Get users’ free and informed consent • Special rules for sensitive data • Practice what you preach: don’t breach your own policies

17. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Take-away • Information that can identify individuals • Privacy, personal data and security should go hand in hand • New EU rules - blessing or threat? • Get ready and do not ignore them; or I see big fines in your future (as the song says ‘it could happen to anyone of us’)

18. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals E-mail: claudia.jelea@jlaw.ro claudiajelea www.jlaw.ro www.ipboutique.ro jlaw.ro; ipboutique.legal

19. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals Q & A

The rise of privacy & personal data in the IT business - Claudia Jelea

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