IoT Seminar : Presentation By Mr. Wee Keng Tong, Systems Engineer Manager, Aruba, a Hewlett Packard Enterprise company

1. ARUBA LOCATION-BASED SYSTEMS IN
SMART BUILDINGS
Wee Keng Tong
System Engineer Manager,
South East Asia & Taiwan

2. Founded: 2002
IPO: 2007
Joined HPE: 2015
HPE’s Intelligent Edge Business Unit
Intelligent Edge Networking for
the Mobile, Cloud, and IoT Era
“Customer First, Customer Last”
Dedicated Sales and Support
Innovation Pioneers
Leader in Wired and
Wireless Networking
Innovation Hubs
Santa Clara, CA -HQ, Portland,
Canada, China, Costa Rica, India

3. IOT CAN ENRICH THE DIGITAL LANDSCAPE
TO IMPROVE QUALITY OF LIFE AND
BUSINESS EFFICIENCY.

4. Levi’s Stadium
Aruba Technology in Action

5. First Season Levi’s® Stadium Case Study
“Thanks to VenueNext’s deployment, Levi’s Stadium realized $2M in combined revenue upside and cost savings, on top of the
priceless 360 degree data that we now have on over 203,000 fans. As we enter the 2015 season, VenueNext has already
empowered us to save another $500,000 in costs as we shift entirely to digital ticketing.”
-Paraag Marathe, President, San Francisco 49ers

6. Don’t know who
is in the building
The venue owner's current pain points:
Lack of data on guest
behavior/preferences

7. John Smith
E L I T E M E M B E R S T A T U S
7 8 3 A V A I L A B L E P O I N T S
U P G R A D E E L I G I B L E
VenueNext Platform + Aruba + Meridian offerings can solve
this problem by accessing unprecedented real-time data

8. EASY TO CONSUME, DEVELOPER
READY INFRASTRUCTURE
INNOVATION AT THE SPEED OF THE ECOSYSTEM – NOT A SINGLE VENDOR
Aruba infrastructure:
Wi-Fi, BLE, Wired, WAN
Aruba Mobile First Platform
x
Micro-location
services
Cloud
networking
Location
analytics
Policy
management
Network
management
Network
controls
IT services
Business and user facing applications

9. 9
Bandwidth and a great wifi experience is key
Smartphone is the center of user life.
Without Bandwidth Smartphone is a brick in your
pocket

10. 10
Location Analytics via ARUBA Wi-Fi
Anonymized real-time Wi-Fi
data on Aruba Analytics
Location Engine (ALE)
Aruba WLAN
Business
intelligence systems
Client device info
tagged with x/y location,
zone, RSSI values
3rd party analytics partners

11. 11
Location Heatmap

12. MERIDIAN BLE-BASED SMART VENUES

13. 13
Deliver Self-Guided Wayfinding

14. 14
Add Location Services for BluDot location

15. 15
BLE Location Hardware
Beacons + Sensors + APs
Aruba Beacons
Blue dot directions
and notifications
based on real-time
position
Aruba AP w/
integrated Beacon
Communicates with Aruba
Beacons and Meridian Platform
USB Beacons
Used for location +
notifications +
Management

16. 16
CONFIDENTIAL © Copyright 2015. Aruba Networks – an HP Company. All rights reserved. 16
• Over 2,000 Aruba Beacons deployed
• Typical inter-tag distance is 10-20 meters
• Use Cases
• Wayfinding
• Food ordering – dynamic content
• Video licensing – guarantee users are on premise
Levi’s Stadium App Is Built on Meridian SDK &
BLE

17. 17
Example Aruba Beacon Installations

18. 18
Personalized
Push Notifications
Targeted for most loyal customers
Triggered per location, per campaign
Customized per time-of-day, identity
Targeted Location Push Notification

19. 19
Wayfinding & Closest Concession

20. 20
Mobile App
Canopy
Kezar
Wisdom
VENUENEXT WISDOMUnderstand what is happening now
Real-Time Data Enhances
Management
• EXECUTIVE DASHBOARDS
• OPERATIONAL INSIGHTS
• DATA DRIVEN DECISIONS

21. 21
Mobile App
Wisdom
Kezar
Canopy
VENUENEXT CANOPY
Manage Content and the Venue Ecosystem during Events
Canopy
Control for Event Day
Operation
• REAL-TIME CONTROL OF THE
VENUE SYSTEMS
• PUBLISHING TO THE MOBILE APP
• F&B DEMAND MANAGEMENT
• SMART NOTIFICATIONS

22. 22
Mobile App
Canopy
Wisdom
Kezar
Many Use Cases at Venues
• PARKING PASS & TICKET SCANNING
• CONNECTED TO
REAL-TIME DATA DASHBOARD
• BATTERY POWERED, WIFI ENABLED
• ACCESS CONTROL IN CLUBS AND
EVENTS OUTSIDE OF VENUE
Kezar
KEZAR
Enhanced Access Control

23. 23
Mobile App
Canopy
Wisdom
Kezar
KEZAR
Enhanced Access Control
Kezar
Access Control Supports Key Stadium Touchpoints

24. Game/Concert/Event
Center
Loyalty &
Experience
WayfindingFood, Beverage &
Merchandise
Tickets
& Parking
T I C K E T S & A C C E S S V I D E O F & B / M E R C H A N D I S E L O Y A L T Y W A Y - F I N D I N G

25. ARUBA’S NEW DIGITAL WORKPLACE IN
SANTA CLARA

26. Modern Check-in Experience for Guests
+
ClearPass
Guest
ClearPass
Extensions
Unified visitor check-in and
Wi-Fi registration

27. Hassle-Free Collaboration
AirGroupAruba
Beacon
AppRF.11ac Wave 2 Smart Rate
Switching
Live Room Occupancy Status
Wireless Projection
Skype and Wi-Fi Calling Optimized

28. App Powered Employee Concierge
New Campus App
Find My Friend
Improved Location Accuracy
Aruba Beacon AppMaker

29. Gain Space and Network Utilization Insights
Measure Facility Utilization
Proactively Measure Network
Service Health
ALEAruba Central

30. Aruba BLE-
enabled APs
and Sensors
Meridian Apps
Asset tracking
Indoor Maps
White Label mobile app
Tags and Beacon Management
Location and app analytics
Blue dot wayfinding
Push and Zone campaigns
App
Development
Ecosystem
Via SDK
BLE-enabled
Aruba Tags
Asset
Management
Software
Business
Analytics
Software
Access Points Now Become Asset
Tracking Network
Aruba Tags
Config App
Meridian
Platform

31. Thank You