Presented by Mr Yu Chen Kuang, lecturer, Process Innovation at Institute of System Science, National University of Singapore at ASME Business Symposium 2013 on 17 Oct.

1. How Can Social Media
Grow Your Business and
How To Get Started?
Jul 17, 2013
Yu Chen Kuang
Institute of Systems Science
National University of Singapore
© 2013 NUS. All Rights Reserved.
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2. My Organisation
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Institute of Systems Science www.iss.nus.edu.sg
Part of National University of Singapore
Support national IT competency development needs
Faculty of practitioners from industry with average of
more that 15 years experience each
 Caters to working IT professionals
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Post-Graduate Programmes
Executive Programmes
Industry Research
Consulting (CMMI, Enterprise Architecture, Business Process
Improvement, Social Media etc)
© 2013 NUS. All Rights Reserved.
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3. A little about myself
Profile
Professional Certifications
Yu Chen Kuang was from Deloitte Consulting and
Arthur Andersen, specialising in strategic business
planning, business process reengineering and supply
chain management. He had spent 3 years in China
with a Shanghai-based management consulting firm.
Prior to this, Chen Kuang was from the Infocomm
Development Authority of Singapore, where he was
involved in many national IT programmes such as the
Singapore IT 2000 Masterplan, Singapore ONE and
the Local Industry Upgrading Programme (IT LIUP).
At NUS-ISS, he is involved with teaching and
consultancy on BPR, BPM and ESB (Enterprise
Social Business).
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AIIM BPM Master
AIIM Enterprise 2.0 Master
CBAP® Certified
BPMN Certified
TOGAF 8 Certified
Educational Qualifications
 M.S. Computer Science, Stanford University
 B.S. Electrical Engineering, University of
Rochester
Courses
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NICF - AIIM Business Process Management Master (BPMC)
NICF - Business Process Reengineering
NICF - Certified Business Analysis Professional (CBAP®) Preparatory Course
NICF - Social Media for Business
NICF - Social Media Marketing
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4. Agenda
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5.
Why Social Media?
What is Social Media?
How can it Grow Your Business?
How to Get Started?
Some Do’s and Don’ts
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5. 1. Why Social Media?
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6. Video
Social Media, How it impacts your business now
http://www.youtube.com/watch?v=ukA2zKGQClk
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7. Facebook – The 3rd largest 'country' in
the world
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8. How many Facebook users are there in
Singapore?
3.2 mil
60% of our population
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9. © 2013 NUS. All Rights Reserved.
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10. Number of ladies between 18-34 in
Singapore
900,000
17% of our population
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11. Facebook Users in Singapore
Number of Users
(‘000)
1400
1200
1000
800
All
Men
600
Women
400
200
Age
0
13-20
21-30
31-40
41-50
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12. 75% of Facebook Users: Aged 40 and below
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13. Why should we care about
social media?
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14. Your customers are there
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15. If you don't use social media,
your competitors will.
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16. 2. What is Social Media?
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17. The leading Social Media Networks
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18. The leading Social Media Networks
Singapore
Social Media
No. of Users
Facebook
3.2 mil
Youtube
3.9 mil
Twitter
2.6 mil
LinkedIn
1.0 mil
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19. Social Media Platforms
Share
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Videos
Photos
Links
Products
Music
Slides
Documents
Interact
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Rating
Voting
Commenting
Endorsing
Favouriting /
Likes
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20. Amazon.com
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21. TripAdvisor
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22. hungrygowhere.com
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23. Your blog or company website with
Sharing Buttons
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24. 1. Social Media is…
A New Form of Media
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25. Instead of advertising on Traditional Media
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26. 2. Social media is not really media.
Think of it as a tool,
more like a telephone than a
TV commercial or magazine ad.
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27. Social Media as a Tool
Connect
People
Share
Interact
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28. 3. How can it Grow My Business?
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29. 1. Build a Community or an Army of Fans
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30. 1. Build a Community or an Army of Fans
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31. 1. Build a Community or an Army of Fans
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32. 2. Promotions
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33. Promotions
on Twitter
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34. 3. New Product Offering
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35. 4. New Outlet Opening
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36. Social Media as a Tool
Connect
People
Share
Interact
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37. 5. Share Tips & Techniques
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38. 6. Share People Using Your Products
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39. 7. Show Quotes / Photos
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40. Social Media as a Tool
Connect
People
Share
Interact
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41. 8. Getting Direct Feedback from Customers
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42. 8. Get Direct Feedback from Customers
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43. 9. Say Happy Birthday to Your Customers
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44. 10. Contests
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45. 4. How to Get Started?
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46. Getting Started in Social Media is as
easy as 1-2-3
1. Pick ONE Social Media Platform
■ Facebook, Twitter, LinkedIn, Youtube,
Instagram, Google+ or Pinterest
2. Register for it – It’s FREE!
3. Start Posting and interact with your
customers
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47. It’s Easy to Get Started
But to do it well requires some
Training, Commitment and Patience
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48. 5. Some Do’s and Don’ts
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49. 1. Social Media is used for
connecting people and sharing
information
DO NOT use it as a direct sales tools.
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50. 2. Setting up a Facebook page
is like opening a new outlet
You need to man the store, add fresh contents
and respond to customer.
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51. 3. The person that manages the
Facebook page needs to be trained
DO NOT just appoint the youngest person in your
company to manage your Facebook page
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52. Social Media Training @ NUS-ISS
 B2C: Social Media Marketing
 B2B: Social Media for Business
 Managing Facebook: Online Community
Management
 Social Media Analytics
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53. 4. Social Media Takes Time to
see results!
DO NOT expect to go from 0 to 10,000 Likes
in 1 week!
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54. 5. It's not about numbers. It's
about connections
Too many companies focus on how many social media
followers they have.
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55. Summary
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56. 1. Why Social Media?
Your customers are there
If you don't use social media,
your competitors will.
© 2013 NUS. All Rights Reserved.
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57. 2. What is Social Media?
 It is a new form of media
 It is a tool
■ For Sharing
■ For Connecting People
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58. 3. How can it Grow Your Business?
Build a Community of an Army of Fans
1
2
3
Promotion
Sharing
Interaction
• Promotions / Offers
• New Product Offering
• New Outlet Opening
• Tips & Techniques
• Get Direct Feedback
• People Using Your Products
from Customers
• Quotes / Photos
• Say Happy Birthday to
Your Customers
• Contests
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59. 4. How to Get Started?
1. Pick ONE Social Media Platform
■ Facebook, Twitter, LinkedIn, Youtube,
Instagram, Google+ or Pinterest
2. Register for it – It’s FREE!
3. Start Posting and interact with your
customers
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60. Social media is a tool for connecting people.
Period.
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61. © 2013 NUS. All Rights Reserved.
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62. For Further Information
Website: http://www.iss.nus.edu.sg/
Website: http://www.yuchenkuang.com
LinkedIn: http://sg.linkedin.com/in/yuchenkuang/
Twitter: https://twitter.com/yu_chenkuang
For courses on Social Media:
https://www.iss.nus.edu.sg/ProfessionalCourses/En
terpriseSocialBusiness.aspx
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63. Thank you!
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