1. INNOVATION &
ENTREPRENEURSHIP :
STAYING CURRENT AND
VIABLE
Power of Sport Summit
June 11, 2010
Awista Ayub – Author, Kabul Girls Soccer Club
www.awistaayub.com
2. Presentation Overview
Experience working in Afghanistan with women’s
soccer
Lessons learned from my years of experience in the
field
How I applied it to a similar in Morocco with
women’s soccer
3.
4. Limiting Factors
Did not think through the follow-up
Access to resources – funding
Access to local mentors
Access to local governing body
Lack of understanding of the sport in the context of the
country’s sports history
5. Sport Exchange Model
Widely used approach within sports and
development programs;
U.S. Department of State
Various sport and development organizations either as
their sole program or in conjunction with other aspects
of their program
6. Drive to Promote a Participatory
Approach
Taking on a horizontal hierarchy approach
Can lead to having a longer term impact on the
individual and the community
Attempts to seek out knowledge from the community,
and then utilize that knowledge in planning sport
related programs
7. Community Development
“Successful community leadership development is a
process whereby committed individuals work with
others in their community to achieve positive social
change that builds assets across the
capitals.” (Emery, Fernandez, Gutierrez-Montes, &
Flora, 2007 p. 69).
8. Getting it right
Set up the participants for success rather than
failure
Identified
the limiting factors, and need to act on
addressing these issues
Motivate the participants into action
Connect sport to community development
Expand the impact beyond the few participants
View the participants as implementers rather than
simply the program beneficiaries
9. Project Based Sport Exchange Case
Study
Conducted in coordination with the Morrocan NGO
AMSD
Nikefunded Women Win grant, sponsored four
Moroccan female soccer players to the States (June
2008)
Modeled after the Ashoka Youth Venture program
Program evaluation conducted in April 2009 with
the guidance of the University of Delaware
Dr.
Matthew Robinson, Dr. Marian Palley, Professor Eric
Jacobson
10. Limiting Factors Addressed
On the field soccer training
Project development, management, budgeting and
implementation guidance
Local mentorship support
Funding support ($250/participant) for the
development of the local in-country project thus
helping to provide a foundation for the players to
make a community contribution
12. Recommendations
Provide project management and training to
program participants
Provide seed-funding
Provide mentorship support
Conduct proper follow-up program evaluations as a
way to determine the effectiveness of the program
and to add greater discourse to the field of
international sports and development