Track 1 - 2.00pm – 2.30pm - MicroStrategy

1. Digital Innovation for the Intelligent Enterprise:
How digital investments in Analytics & AI transform businesses
Chung Kyung-Whu
Principal Systems Engineer
MicroStrategy Asia Pacific

2. External Forces Are Creating Significant Digital
Transformation Opportunities For Every Enterprise
2
Organization
Technology Market Regulatory Competitive
Cloud
Computing
Machine
Learning
Internet of Things
Digital Identity
Mobile Computing Block chain
Big Data
Apple Amazon
Google Facebook
Alibaba Twitter
Microsoft
Data Privacy
and Security
Financial
Advertising
and Marketing
Environmental
Corporate
Governance
Health and Safety
Employment
and Labor
New Entrants
Supplier
Bargaining Power
Buyer
Bargaining Power
Threat of
Substitute Products
Intensity of Rivalry
among Competitors

3. HarnessingThe Power of Data IsThe KeyTo
DigitalTransformation
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Mobile
Big
Data
Cloud
Augmented
Intelligence
Next-
generation
Analytics
SecurityDigital
Identity
Telemetry
Voice/
Bots
Machine
Learning
Data
AR/
VR
Transformative
Opportunities

4. ToTransform, Organizations Must Be Able to Quickly Build
IntelligenceApplications OnTop ofTheir Data and Enterprise Assets
4
Apple
Directory
Service

5. Deliver and Publish Federated andTrusted Data
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DATA AND ENTERPRISEASSETS
INTELLI-
GENCE
PLATFORM
SECURITY
YOUR
ENTERPRISE
SINGLE
VERSION OF
THE TRUTH
APPLICATION
DATA
SCHEMA
APPLICATION
SERVICES
PLATFORMSERVICES
Capabilities that enable the development of personalized and secured applications incorporating multi-
factor, multi-layer authentication.
Containers of actionable intelligence, packaged and published to the enterprise and departments.
Federated, certified collections of data published to enterprise architects and departmental analysts,
data scientists, and developers.
Reusable objects, captured in business terms, that map to enterprise assets, and abstract complexities of
the underlying data to allow rapid development.
A suite of enterprise-caliber add-on services available for architects to quickly and easily integrate into
any application.
Critical capabilities to deploy analytics and mobility applications with high performance and scalability on
top of enterprise assets.

6. Deliver and Publish Federated andTrusted Data
6
DATA AND ENTERPRISEASSETS
INTELLIGEN
CE
PLATFORM
SECURITY
Capabilities that enable the development of
personalized and secured applications
incorporating multi-factor, multi-layer
authentication.
Library Users Groups Badges Privileges
Permissions Roles Security Filters
YOUR
ENTERPRISE
SINGLE
VERSION OF
THE TRUTH
APPLICATION
Containers of actionable intelligence, packaged
and published to theenterprise and
departments.
Dossier Dashboard Document Distribution Custom
Web Service Data Service
DATA
Federated, certified collections of data
published to enterprise architects and
departmentalanalysts, data scientists, and
developers.
Data Dictionary Data Lineage Datasets Cubes Data Marts
SCHEMA
Reusable objects, captured in business terms, that
map to enterprise assets, and abstract
complexities of theunderlying data to allow rapid
development.
Model Attributes Metrics Templates Filters
Sets Visualization Prompts Form Pages
APPLICATION SERVICES
A suiteof enterprise-caliber add-on services
available for architects to quickly and easily
integrateinto any application.
Intelligence Analytics Transaction Distribution Telemetry
Identity Collaboration Geospatial
PLATFORM SERVICES
Critical capabilities to deployanalytics and
mobility applications with high performance and
scalability on top of enterprise assets.
Optimized
Connectivity
Multi-source Parallel Processing
Multi-node
Server Cluster
Caching
Fail-over Compute Elasticity Drivers + Gateways Platform Analytics

7. Give EVERY Constituent Access to Intelligence on
EVERY Device
7
DEVICES
INTELLIGENCE
APPLICATIONS
DEPARTMENTAL
ANALYTICS AND
MOBILITY
Sales Marketing Customer
Service
Manufacturing Field
Service
FinanceHR IT Facilities
Enterprise
Analytics
Enterprise
Reporting
Big
Data
Data
Discovery
Embedded
Analytics
Enterprise
Mobility
Mobile
Analytics
Mobile
Productivity
External
Apps
Identity &
Comms
Telemetry &
IoT
Wall TV Desktop Web Tablet Phone Watch Voice
CONSTITUENTS
Management Sales Workforce Vendors Influencers VIP
Clientele
Customers ConstituentsExecutives

8. Enable Enterprise/Departmental Applications and
Agile Data Discovery
8
Business Users Data Scientists Analyst(s) Developer(s)
DepartmentalApplications EnterpriseApplicationsAgile Data Discovery
e.g. P&L, Costs, Sales, Salary,Leadse.g. Projects, Mgmt. Reports, Campaignse.g. Assignments, Hypothesis testing
Enterprise Analytics and Mobility
DATA AND ENTERPRISE ASSETS
DATA
RDBMS OLAP Big Data Local Files Cloud Data Real-time
Streams
APPS
Enterprise
BI
ERP Cloud Apps
SERVICES
Statistical Charting Mapping Media Machine
Learning
Natural
Language
PROTOCOLS
VPN Directories PACS EMM

9. We Call ItThe Intelligent Enterprise
The Intelligent Enterprise is the ultimate data driven organization.
It anticipates challenges and opportunities and turns them into profit and
growth. It delivers a single version of the truth and agility.
Scalability and speed. AI and data discovery. Enterprise analytics and mobility.
It connects to any data and distributes reports to thousands. An Intelligent
Enterprise goes beyond business intelligence, delivering transformative
insight to every user, constituent, and partner.

10. A Comprehensive MapTo PlotYour Journey

11. Stages of the Intelligent Enterprise
11

12. Pervasive
From your fingertips to the walls
12

14. 14

15. 15

16. 16

17. DigitalTransformation requires Perception Change
17
Data Hoarder Number CrunchersBarrier Builder
Radical Transparency Business PartnerChange Agent
StyleStewardship Skill Set

18. ThankYou
18