Get to grips with Twitter for business in our latest Survival Guide.

1. Twitter(for business)

2. Twitter is a unique open social
media platform. It allows you
to follow and interact with
celebrities, businesses, friends,
family, sportsmen... pretty
much anybody; providing they
have a Twitter account.

3. Twitter is being used more
and more as a networking
platform for businesses. It
allows organisations to see any
potential employees and also
promote their own service to
a wider audience. Here are
some of our favourite tips for
businesses using Twitter...

4. 1. Back to Basics
It might sound simple, but
understanding the basics of
Twitter will get you and your
business a long way. Refresh
your memory with these fast
facts:

5. • Each tweet is made up of 140 characters

6. • You can include links, photos and videos
in your tweets

7. • #Hashtags are a way of getting your
tweets seen by a wider audience. Make sure
you use them.

8. • See which tweets are trending, what is
the world of twitter talking about? Voice
your opinions, join in with the debates.

9. • Learn the lingo – make sure you know the
difference between @replies, @mentions and
direct messages. When you create a tweet
with @username at the beginning, it is an @
reply. When you have the @username in the
middle of the tweet, it is an @mention.

10. 2. Make a List
Twitter has a list feature that
allows you to filter individuals,
which can help you to keep
track of separate groups of
people. For example, you
could make a list of your work
colleagues and a different list
for celebrities – it will keep both
of them separate. You can make
these lists public or keep them
private. People will be able to
add you to their own lists too.

12. 3. Use a Social Media
Marketing Tool
Tools such as Hootsuite and
Tweetdeck allow businesses
to keep track of all their
social media accounts in one
place. This is an advantage
for businesses that use
various platforms, such as
Twitter, LinkedIn, Facebook
and Google+. You can track
everything in one place and
even compose and schedule
posts.

14. 4. Shorten Your
URLs
There are only 140 characters
allowed per tweet, so you
don’t want to use them all
up with a huge URL that can
look unprofessional and make
people skip over a vital tweet.

15. There are websites available
that will let you shorten your
URLs – most social media
marketing tools will also allow
you to do this. However, you
can also use a website called
bit.ly, which will not only
shorten your URL, it will let
you track and analyse the
engagement of it too.

17. 5. Be Human
People like to follow businesses
and other individuals who have
personality. So make sure that
you engage with your followers
and tweet about topics that
aren’t just selling your service
or product, give your audience
something a bit different that
will make you stand out.

19. Remember that it is quality over quantity
and takes time and patience for your
follower numbers to increase on Twitter.
Be engaging, don’t spam people and have
personality in your tweets.

20. For more tips on
professional development
and to see all of our latest
opportunities, connect with
the InterQuest Group.
go to -
www.interquestgroup.com