Inversion of economy has taken place over the last 30 years. We are now in the knowledge economy shifting from a manufacturing economy. More than 80% of a company's valuation is intangible according to a study done by Ocean Tomo. University technology transfer is a difficult business with very few homeruns, taking a long time to get to market.

1. INNOVATION PARTNERSHIP:
UNIVERSITY BASED TECHNOLOGY
TRANSFER
Dipanjan (DJ) Nag, Ph.D., MBA, CLP, RTTP
Product & Business Development Advisor,
Patent Properties
Professor of Practice, Business and Science, Rutgers
University
Visiting Professor, Shizuoka University
1

2. VALUE OF INTELLECTUAL PROPERTY

3. Components of S&P 500 Market Value
Data: Ned Davis Research, Inc.
http://www.youtube.com/watch?v=3Uzmg2bEgv8&feature=player_embedded

4. Components of S&P 500 Market Value
Intellectual Property
Leading Asset Class
Components of S&P 500®
Market Capitalization
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005
S&P500MarketCap($'000s)
Market Premium
Intangible Book Value
Tangible Book Value
Data: Ned Davis Research, Inc.

5. THE WORLD IS SPIKY: POPULATION
Map by Tim Gulden, University of Maryland.
From Richard Florida, “The World is Spiky,”
The Atlantic Monthly, October 2005

6. THE WORLD IS SPIKY: PATENTS
Map by Tim Gulden, University of Maryland.
From Richard Florida, “The World is Spiky,”
The Atlantic Monthly, October 2005

8. UNIVERSITY TECHNOLOGY
TRANSFER

9. TECHNOLOGY COMMERCIALIZATION IN
NUMBERS*
9
Research
Funding
(~$693B)
~293,000
Invention
Disclosures
~152,000 Patent
Applications
~61,200 Patents
Awarded
67,102
active
license &
options,
7,781 start-
ups
* Source AUTM Licensing Survey 1991-2011

10. Let us be
honest, you
want to be on
this list!

11. BAYH-DOLE ACT
 Historical Perspective
• Science — The endless frontier (1945)
• 1950s-1970s — Expansion of government R&D
– growth in R&D procurement from universities
– competition for government research grants
• By late 1970s, recognition of unrealized potential from
Government inventions
– 28,000 government patents but only 5% licensed
• No uniformity in government intellectual property policies in
R&D procurement