This document discusses measuring the outcomes and impacts of extension programs. It begins by outlining the objectives of measuring outcomes and impacts, and discussing how to time evaluations using a logic model. It then describes 12 major evaluation techniques including surveys, case studies, interviews and observations. The document emphasizes the importance of demonstrating measurable results to win public support. It provides guidance on determining indicators and applying four types of evaluation: needs assessment, process evaluation, outcome evaluation, and impact evaluation. Throughout, it stresses applying a logic model approach and considering utility, feasibility, appropriateness and accuracy when designing program evaluations.

1. Measuring Program Outcomes and Impacts Ayanava Majumdar Extension Entomologist, ACES Gulf Coast Research and Extension Center 8300 State Hwy 104, Fairhope, AL 36532 Email: [email_address] Cell phone: 251-331-8416 Fax: 251-990-8912

6. Accountability & evolution of concepts Taylor-Powell & Renner, 2000 Outputs. The activities, products, and participation generated through the investment of resources. Goods and services delivered. Outcomes. Results or changes from the program such as changes in knowledge, awareness, skills, attitudes, opinions, aspirations, behavior, practice, decision-making, policies, social action, condition, or status. Impact. The social, economic, civic and/or environmental consequences of the program. Impacts tend to be longer-term and so may be equated with goals.

14. Determine some INDICATORS Relatively EASY Relatively DIFFICULT Indicators : can be qualitative or quantitative