The Company in Australia My connection with Zultys products goes back to 2003 when the Regional Director of Zultys Technologies Martin Trigg, introduced me to Zultys shortly after entering the Australian market. Martin’s long term tenure with Zultys and Australian distributers is testament to the quality of a world class global company. Many other business Phone System manufacturers like ShoreTel, Avaya and Mitel have experienced regular turbulent times with Australian based teams and distribution channels. In my view Zultys is the pioneer of SIP open standards VoIP phone systems unlike their rivals who use proprietary protocols. This means you’ll never be locked into expensive proprietary phones that manufacturers like ShoreTel, Cisco, Avaya and Mitel. The open standards platform safeguards your investment and does not tie you down. Interestingly, Zultys supports virtually any SIP device, so there is almost no boundary to the potential of a Zultys IP Telephony Solution.

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Why
I Believe In
Zultys
“The Pioneer of Open Standards SIP”
By Greg Eicke

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Legal Notice
The Publisher has strived to be as accurate and complete as possible in the creation of this
report, notwithstanding the fact that he does not warrant or represent at any time that the
contents within are accurate due to the rapidly changing nature of the Industry.
While all attempts have been made to verify information provided in this publication, the
Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in the creation of this
report, notwithstanding the fact that he does not warrant or represent at any time that the
contents within are accurate due to the rapidly changing nature of the Industry.
While all attempts have been made to verify information provided in this publication, the
Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the
subject matter herein. Any perceived slights of specific persons, peoples, or organisations
are unintentional.
In practical advice books, like anything else in life, there are no guarantees of savings made.
Readers are cautioned to reply on their own judgment about their individual circumstances to
act accordingly.
This book is not intended for use as a source of legal, business, accounting or financial
advice. All readers are advised to seek services of competent professionals in legal,
business, accounting and finance fields.

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Introducing Greg Eicke
My name is Greg Eicke and I’ve been working at the leading edge of voice communications
for the past 27 years. During that time I’ve found the sheer complexity of many phone and
data solutions to be a major frustration. The good news is that the complexity and all of its
painful implications end with Greg Eicke!
Almost three decades in this industry has enabled me to develop what I call ‘brilliantly
simple’ phone solutions. These solutions will make communications and collaboration
second nature for your workforce. And of course they save you big dollars in ongoing phone
costs… another reason why they are brilliant!
When it comes to VoIP, I’ve found that most VoIP Technology vendors stretch the truth
when it comes to what their VoIP systems can do.
I put this document together to help people become aware of the potential options (and
pitfalls) when purchasing new VoIP phone solutions for your business.
I’ve been able to piece all of this together because for the better part of my career I’ve
installed, maintained and sold Telephone Systems. This has also allowed me to provide
sound advice from ‘Feet on the street practical experience. The aim has always been to
achieve the best solution and value for money for my clients.
Now onto the ‘Why I Believe In Zultys…’ I put this document together to help business
owners better understand the techno jargon used today by slick sales people trying to
impress CEO’s and IT professionals. It takes years of hands on experience to understand
telephony. Software and Servers is the domain of IT professionals, IP telephony on a
computer network reveals a complex set of challenges which can only be successfully
deployed with the co-operation of IP Telephony and IT professionals.

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The Company in Australia
My connection with Zultys products goes back to 2003 when the Regional Director of
Zultys Technologies Martin Trigg, introduced me to Zultys shortly after entering the
Australian market. Martin’s long term tenure with Zultys and Australian distributers is
testament to the quality of a world class global company. Many other business
Phone System manufacturers like ShoreTel, Avaya and Mitel have experienced
regular turbulent times with Australian based teams and distribution channels.
In my view Zultys is the pioneer of SIP open standards VoIP phone systems unlike
their rivals who use proprietary protocols. This means you’ll never be locked into
expensive proprietary phones that manufacturers like ShoreTel, Cisco, Avaya and
Mitel. The open standards platform safeguards your investment and does not tie you
down. Interestingly, Zultys supports virtually any SIP device, so there is almost no
boundary to the potential of a Zultys IP Telephony Solution.
The Products
Time honoured business telephone systems are inherently very reliable and stable.
Then along comes’ VoIP, IP telephony and Unified Communications. Now we have
telephones socialising with PC’s, Smart Phones and Tablets introducing another set
of potential integration challenges and support concerns. We now have IT
professionals working with Telecom experts in the same sandpit which makes for
interesting times. The Zultys VoIP Phone System is a true all in one solution not
relying on a 3rd party server or software and meaningfully less reliance on IT
professionals. The Zultys all in one box is unique in the IP Telephony arena.
Constructors like Cisco, ShoreTel and Avaya require expensive 3rd party servers and
Microsoft software in an attempt to compete with the all in one Zultys solution.
What’s more these additional servers swell the cost of ownership with IT support,
carbon foot print and not forgetting the usual replacement in 3 years’ time. We call
these “Server Farms” that increase the necessity for more and more IT resources,
costing more and more every year.
Since the Zultys is a SIP standard solution and use standard databases we can truly
integrate the Zultys with customer’s data to create true solutions. While our
contenders sell business phone systems we sell integrated businesses solutions! We
can effortlessly read your databases to intelligently route your clients to the
information and people that they need most. Our potent IVR (Interactive Voice
Response) feature can save huge expanses of your staff’s time and dramatically
improve your customer’s satisfaction with your company.

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Here’s why I believe in Zultys
TRUE ALL IN ONE SOLUTION
Zultys supports Windows, Mac and Linux environments. Meaning Voice Mail, Call
Recording, Auto Attendants, Call Centre Agent Software, Call Reporting, Fax, CRM
Integration, Client applications Remote working and much more are all contained in
one tidy rack mounted box.
Zultys will happily support Terminal Server and Thin Client environments too.
Zultys is brilliantly simple, stress free to Install and incredibly easy to maintain. IP
Phone System providers like ShoreTel require expensive servers just to operate
simple features like Fax, Instant Message or conferencing. Fancy that additional cost
for multisite enterprises?
Superbly feature rich with elegant simplicity a single MX 250 appliance runs on less
power than a 75 watt light bulb. This is why Zultys is naturally 20-30% less than the
challengers! And that doesn’t include the extra servers running day and night. We
just don’t need all of that extra equipment and additional failure points.
INSURANCE POLICY or REDUNDANCY
We know Zultys is incredibly dependable, however to be sure to be sure Zultys have
designed integrated RAID into the solution for disc failures. Spinning media (hard
disc drives) usually have a useful life of roughly 3 years. Zultys, never resting on its
laurels now include options for solid state media drives resisting contestants like
ShoreTel discrediting conventional spinning hard disc drives.
Zultys redundancy works like this; let’s say there are 700 users running on 3 x
MX250 appliances you can simply add one more MX250 appliance as a redundant
backup. Now if any of the 3 boxes fail the redundant box takes up the slack and all
without losing a call. This means you can have 100% redundancy for a tiny portion
the competitors ask. Manufacturers like Mitel and Cisco redundancy means duplicate
equipment with duplicate costs, so it’s easy to see that redundancy is rarely offered
by Mitel or Cisco.
That’s 100% peace of mind at a miniscule cost.

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UNIFIED COMMUNICATIONS
Zultys Unified communications bridges the gap between VoIP phone systems and
other computer related communication technologies. Using Zultys means telephone
calls use your computer network. In the office you will see that your telephone can
now plug into the same cable as your computer bringing both devices and their full
potential closer together.
UC is not a single product, but a set of products that provides a consistent unified
user interface and experience across numerous devices and media types.
Some of the features include…
 Instant Messaging
 Real time presence information
 Video Conferencing
 Complex Call control
 Web Conferencing
 Speech recognition
 Unified messaging
 Voice mail
 Email Integration
 Desktop Fax Integration
 Mobility.
 Remote Workers
 Multi-Site organisations
 Software Integration
 Web Collaboration
These commanding features will truly change the way you do business and certainly
how you communicate. With all of these powerful communication methods at your
fingertips in a simple and easy to use desktop MXIE client application you’ll see
enormous improvements in your company communications.
STORAGE and ARCHIVING
The Zultys provides built in archiving for long term storage of Voice Mail, Faxes,
Instant Messages, Call Recordings, Configuration files and more. This is crucial for
companies that need to store this critical information over extended periods of time.
Again this is stored in a standard SQL database and many of our clients have written
their CRM’s to pull data out of this database to present call histories and call
recordings to their employees so they can have critical information to assist their
clients with.

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MOBILITY
Zultys mobility solutions for unified communications allow employees to stay
connected and in contact no matter where they are. Zultys mobile communicator is a
real time presence and communications client for Android, iPhone and BlackBerry
smart phones delivering a complete unified communications experience to mobile
workers.
 Rich mobile real time presence
 Secure Instant Message
 Mobile Privacy – Protect your mobile number
 Single number contact – Eliminate telephone tag
 Corporate directory access
 Hold, Transfer and park calls from your mobile
CONFERENCE WITH A TWIST
MX Conference allows you to quickly establish conference calls with up to 30 people
in 10 different rooms and all without any additional hardware. Eliminate the
expensive pay as you go external conference bridges. Easily send invites from your
MXIE client or email program.
Extend the value of your other business assets and take your conferences to the
next level by adding web collaboration and video. Quickly launch a comprehensive
collaborative meeting where you can share your screen, interact with delegates and
add video with a single click.
Feature rich collaborative web meetings save thousands of dollars in travel and
accommodation costs which means a stronger bottom line profit.
MX Meeting is designed and built to fully integrate with Zultys MX conference. The
MX 250 and MX30 are true all in one solutions.
SUMMARY
Another key frustration for businesses is the sheer complexity of many phone and
data solutions. The good news is that communications complexity ends with Greg
Eicke! As do all of its painful implications. Almost three decades in this industry has
enabled me to develop what I call ‘brilliantly simple’ phone solutions. These solutions
will make communications and collaboration second nature for your workforce. And
of course they save you big dollars in ongoing phone costs… another reason why
they are brilliant!

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Page | 8
BONUS SPECIAL REPORT SNIPPET
The 9 Most Important Things To Consider When Upgrading
Your Phone System”
’9 Most Important Things to Consider when Upgrading Your business Phone
System…’ I put this document together to help people become aware of where the
pitfalls are when purchasing new phone solutions and what options you have
available to you. I’ve been able to piece all of this together because for the better
part of my career I’ve installed, maintained and sold Telephone Systems in Brisbane.
This has also allowed me to provide sound advice from ‘Feet on the Street and
Hands on Technical Experience’ so that our clients get the best solution and value
for money. Here’s a snippet of what you can expect in this valuable report.
What is Beyond the Desk Phone?
We communicate in a bewildering array of ways every day, but we give little thought
to the potential profit and efficiency increases of modern communications integrated
into business processes. In most cases these technologies are almost always
isolated silo based, meaning little or no integration diminishing the true potential of
the device or application. Here are some concepts you may not have contemplated.
? PC software applications – Softphones, Instant Messaging, Chat, VoIP.
? Smart Phones
? Tablets such as the iPad, Samsung Galaxy, BlackBerry Playbook.
? Screen Sharing where others can see your desk top
? Conferencing
? Voice Mail to email
? Adding video to conferencing.
? Fax to the desk top and smart phone
? Chat using Instant Message
? Integrated Unified Communications - not Silo cantered systems used in isolation.
Some considerations about your business processes
? Do all employees work in the office or not?
? How do employees connect when they work remotely or travel?
? Can I adopt Unified Communications with my existing phone system?
Is the sales person trying to baffle you with techno babble and sell you on features
that you don’t really need and may rarely use, offering no business improvement? A
true professional telecom expert will magnify your knowledge to expose ideas where

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you can gain significant financial advantage from a smart business telephone
system.
For the full report go to www.phonesystemsbrisbane.net.au

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Page | 10
Testimonials From Our Happy Customers
I’ve always believed that happy customers who repeat purchase and refer others are the
cornerstone of a successful enterprise. That’s why we bend over backwards to make sure
that our customers are as happy as they can be with their new phone system. Here’s what
just some of our happy customers have said…
Just under half of the businesses in the new Vanson Bourne survey already had a unified
communications strategy in place. Those companies noted 10 percent productivity gains,
and a 21 percent improvement in customer satisfaction, from using the technology. Some six
in ten businesses said unified communications was a key element in supporting the growth
of their company, helping with internal collaboration, greater business efficiency, reduced
travel costs and a more flexible workforce.
“Normally a sales person will tell you anything to make a
sale… he delivered on his promises.”
Ross Tait, CEO - Ballina Toyota.
“Greg recommended the new system
based on our long-term business plans
and the requirements of our recently
opened Melbourne office…”
Deidre Grace, Director - People in Plastic.
“Greg also freely advised, without favour, on
solutions which were outside his commercial realm”.
Tim Isaacs, General Manager – FITEC.