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Ioi marketing automationchicago-062612
1.
Building Brand Equity
through Marketing Automation Rich Carroll | Sales & Deployment | June 26, 2012 © 2012 IO Integration, Inc. All rights reserved.
2.
Agenda
10:00 AM Marketing Automation Adoption through-out the Organization — Rich Carroll, IO Integration 10:45 AM How Top Brands are using iBrams Technology — Michael Iulo, iBrams 11:50 AM Break 12:00 PM Lunch + Networking 1:00 PM iPad Drawing © 2012 IO Integration, Inc. All rights reserved.
3.
Introductions - Chip
Norton, IO Integration Print, web and related technology Sales Professional with more than 25 years of experience within the technical communications business. • Career Highlights • Designed and deployed a nationwide prepress operation for AOL-Time Warner. • Extensive experience with major Retail customers. Chip Norton • Corporate wide deployment of both DAM and workflow automation systems. Solution Sales • A wicked sense of humor. IO Integration © 2012 IO Integration, Inc. All rights reserved. 3
4.
Introductions - Richard
Carroll, IO Integration Print and web development expert with more than 20 years of experience in the creative technology industry, Rich Carroll has helped some of the nation's largest advertising agencies develop strategies to streamline their workflows and minimize expenses. • Career Highlights • Oversaw Leo Burnett's transition to OS X, seamlessly leading 600 employees through the process while avoiding any downtime. Richard Carroll Managed projects for Dell, Dow Chemical, and the United States Army. • Technical Consultant • Presented at the grand opening ceremonies for the Apple Store in downtown Chicago. IO Integration • Chaired an Adobe conference in New York and have been invited to speak at trade shows across the country. © 2012 IO Integration, Inc. All rights reserved. 4
5.
Introductions: Michael Iulo,
iBrams A marketing production and operations expert with more than 25 years of experience, Michael Iulo helps companies streamline their marketing and operations processes so they get higher returns on their marketing budgets, increase capacity without increasing staff, and lower overall marketing costs while improving quality control and staff morale. • Career Highlights • Worked at Grey Advertising, KIII, Foote Coone Belding, and Bozell Worldwide. Michael Iulo • Served as the first president of the Xinet Users Group. President NA Ops • Won a PODi award for Best Practices in Marketing Communications. • Invited to speak at major university events including PODi, On Demand, The Xinet Users iBrams Conference, and the Pageflex Users Conference. © 2012 IO Integration, Inc. All rights reserved. 5
6.
“The sole purpose
of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” — Sergio Zyman, former CMO of Coca-Cola © 2012 IO Integration, Inc. All rights reserved.
7.
Since the very
beginning, bringing innovative thinkers, creative workflows, and digital media technology together is at the heart of what we do. Founded in California by former Xinet, Apple and DALIM executives and partners, IO Integration has been helping companies innovate, automate and resonate with customers since 2001. Fast forward to 2012, and IOI and iBrams partner together with top retailers, agencies, marcom and publishers to design user-centered marketing automation solutions that rapidly deliver branded, localized digital media to any platform worldwide. © 2011 IO Integration, Inc. All rights reserved.
8.
IOI Digital Media
and Brand Management Solutions Online Approval & Workflow Automation The Swiss Army Knife Publish. Communicate. Collaborate. Digital Media Management for Xinet © 2012 IO Integration, Inc. All rights reserved. 8
9.
The Best Customers
in the World © 2012 IO Integration, Inc. All rights reserved. 9
10.
The Best Customers
in the World Customers © 2012 IO Integration, Inc. All rights reserved. 9
11.
Working Together
Our goal is to implement digital workflow solutions that streamline your processes and boost your business with a proven four-step process: 10 © 2012 IO Integration, Inc. All rights reserved.
12.
IOI Professional Services-at-a-Glance
Technology Assessment & Professional Virtualization Consulting Business Application Process Automation Integration & Development © 2012 IO Integration, Inc. All rights reserved. 11
13.
IOI Professional Services-at-a-Glance
Technology Assessment & Professional Virtualization Consulting Business Application Process Automation Integration & Development © 2012 IO Integration, Inc. All rights reserved. 11
14.
With what you
learn here today, you will be able to go back to your organizations and create a business case, achieve support and know how to implement a successful marketing automation solution. © 2012 IO Integration, Inc. All rights reserved.
15.
DAM, ECM, MAM
etc Storage Gathering Assembly Transformation Distribution Archival Integration © 2012 IO Integration, Inc. All rights reserved.
16.
End-to-end User-Centered Digital
Media Production IOI Integrated Solutions — Available Anytime, Anywhere, Faster • User-centered workflows • Marketing Automation • Production Efficiencies • Online Approval and Project Mgt • Web-to-Print, social, mobile, video • Brand consistency • Worldwide, localized content © 2012 IO Integration, Inc. All rights reserved.
17.
Why IO Integration
Professional Services? We Bring the Brightest Minds in the Business to Your Team Marketing Invaluable Automation Positive Global Insights Experts Partnerships Superior Proven Access Technology Top Experience Brands World-class Unparalleled Customer Technical Support Satisfaction Innovate. Automate. Resonate with customers. © 2012 IO Integration, Inc. All rights reserved. 15
18.
Industry Trends Driving
Automation (Donkey Cart to iPad) Small Print Shops Multi-national conglomerates Single format, machine Many formats, multimedia, multi-interface Public domain Digital Rights Management Tradesmen Highly skilled, specialized knowledge worker Manual delivery Automated digital delivery Predictive customer behavior data model and Customer demand driven advertising driven © 2012 IO Integration, Inc. All rights reserved. 9
19.
Industry Trends Driving
Automation (Donkey Cart to iPad) Small Print Shops Multi-national conglomerates Single format, machine Many formats, multimedia, multi-interface Public domain Digital Rights Management Tradesmen Highly skilled, specialized knowledge worker Manual delivery Automated digital delivery Predictive customer behavior data model and Customer demand driven advertising driven © 2012 IO Integration, Inc. All rights reserved. 9
20.
Why Marketing Automation?
Ingest Approve Create Archive Publish © 2012 IO Integration, Inc. All rights reserved.
21.
Why top brands
adopt Marketing Automation solutions 1 Greater operational efficiency, increased marketing effectiveness 2 User centered workflows 3 Lower costs 4 Faster time-to-market 5 More extensive marketing reach, customized and targeted communications 6 Few errors and lower business risk 7 Brand consistency and integrity leads to higher brand awareness and loyalty 8 Better customer experience © 2012 IO Integration, Inc. All rights reserved.
22.
Marketing Automation: 5
Steps to Maximum ROI • Step 1: Define objectives, requirements, and success metrics • Step 2: Analyze current processes • Step 3: Improve on current processes • Step 4: Get everyone on board • Step 5: Refine and innovate © 2012 IO Integration, Inc. All rights reserved. 19
23.
Business case for
Marketing Automation 1. Gather and document requirements 2. Consider risk management 3. Determine potential ROI 4. Factor in future investment 5. Proof-of-concept: Pilot 6. Get C-level buy-in © 2012 IO Integration, Inc. All rights reserved. 20
24.
Identifying key areas
for automation • Audit existing workflows, identify structured repetitive tasks • Identify objective tasks that involve extensive hands-on work • File production examples: preflight normalization, file resizing, ICC profile checking, saving output to different media • Job trafficking examples: printing collateral drafts, moving them manually via paper job jackets, collecting approval signatures • Evaluate benefits, business and technical requirements: will automation streamline collaboration, improve visibility, reduce output errors, lower costs? © 2012 IO Integration, Inc. All rights reserved. 7
25.
Getting to “yes”
with senior management Motivation Marketing Automation CFO Available Grow Automated CMO anytime, Sells itself CFO anywhere revenue workflows Know your audience CIO Disaster Reduce Streamline Mitigate risk recovery errors production Cross-media Increased Reduced IT & digital brand production publishing compliancy costs © 2012 IO Integration, Inc. All rights reserved.
26.
Tools for success
- considering outside expertise • Get help from the experts? • Brings neutral assessment of your business and technical processes and assistance in defining objectives, requirements, and success metrics • Expert implementation, training, and ongoing support and guidance in an ever- changing tech landscape • Vendor selection considerations: • Deep knowledge of creative industries as well as the technology solution market • Years of experience implementing systems for top brands and leading agencies, publishers, and printers • A rigorous methodology that spans discovery, design, deployment, and delivery • Commitment to delivering on schedule and on budget © 2012 IO Integration, Inc. All rights reserved. 13
27.
Resources – Learn
more Thank you! • Microsite • Case Study • Video © 2012 IO Integration, Inc. All rights reserved.
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