Information creates relations. Using technology and contextual communications bridges the gap between internal and external functions. Collaboration and analytics, on any channel or device. See how top brands are utilizing censhare to optimize marketing production and create contextual customer experiences. censhare is a centralized content hub that acts as a single source of truth across analytics, product information, customer relationships, and business rules, enabling personalized communications delivered at the right time, across any channel. Unlimited connections and insightful analytics power your brand with customers on a global scale, 1:1.

1. censhare
Masterclassing Content Marketing
Bridging the gap between internal and external
marketing communication
May 10, 2016
Rainer Heckmann
COO, censhare US Inc.

2. • Digital Asset Management
• Product Information
Management
• Collaboration und Workflow
• Planning and Production
• Marketing Resource Management
• Web Content Management
• Content-Creation & delivery for
Print, Web, Mobile, and Social
Media
censhare helps companies to master the next
generation of digital communication
2

3. censhare AG, Germany
censhare (Switzerland) AG
censhare (UK) Limited
censhare US Inc.
censhare India Private Limited
Where We Are
3

4. 150+ International Clients
4

5. 5
Censhare is one of the better kept
secrets of the current trend toward
digitalization. […] While other
vendors still talk of "personali-
zation", their enhanced ability to
drive richer contextualization
sets them apart.
“
”Cool Vendor for
Content Management

6. Bridging the gap between
internal and external
marketing communication

7. Marketing
Communication PLAN
Budgets, resources,
tasks and campaigns
CREATE
Content for all
channels, devices
and audiences
Produce
System automated or
manually
Discover
Company and business goals
APPROVE
Collaborate with
partners and suppliers
LAUNCH
Deliver all output
channels
PROMOTE
Target and
personalize all
messaging
UNDERSTAND
Analyze, evaluate
and react
UPCYCLE
Reuse content
and data for
further tactics
7

8. 8
Investment in
• Email marketing
• Mobile
• Social Media
• Inbound
• …
External
communication
$$$

9. We strive for
communication that is
9
Personalized
Right
• The right information
• To the right individual
• At the right time and place
• To the right device
Relevant
• To the point
• In the individual’s context
External
communication
✓

10. 10
Is our internal
communication
• Relevant?
• In context?
• Right time?
• Right place?
• Right device?
Internal
communication
?

11. Internal Communication
11
121 emails
• 2 hours and 14 minutes per day
• 62% check work email on weekends
• 59% check email from the bathroom
75 Legitimate
36 Sent
10 Spam
12
6
1
9 3
4
10
57
8
2
11
1 hour and 17 minutes
of meetings
• 30 minutes considered
useless
1 hour and 32 minutes
information search
and gathering
12
6
1
9 3
4
10
57
8
2
11

12. How We Spend Our Time
12
Meetings
Information
Search
Role-specific TasksEmail
1 2 3 4 5 6 7 8Hrs
Source: International Data Corporation (IDC); McKinsey Global Institute analysis

13. The Conflict
13
Key Marketing Goals
• Deliver value to customers
• Foster lasting connections
• Capture value, measure results
• Our internal communication is
not as efficient and effective as
our external communication.
• We look at internal and
external communication as
two separate things.

14. External Internal

15. SociodemographicData
Analytics
Patterns
Profiles
Mail
POS
Portal
Call Center
Shop
Mobile
Sales
Literature
15
ERP
System
CRM
System
Email
Marketing
Social Media
Management
Mobile
Marketing
DAM
Solution
Editorial
System
Analytic
Tool
Inbound
Marketing
MRM
System
Web Content
Management
Today’s Solution Landscape

16. SociodemographicData
Analytics
Patterns
Profiles
Mail
POS
Portal
Call Center
Shop
Mobile
Sales
Literature
16
Marketing & Communication Hub
SDK
ERP CRM
MCCM
Customer

17. Turn complexity into value