INSZoom attended the AILA Annual Conference 2018 (AILAAC18), a conference which gathered fearless immigration lawyers across America. A platinum sponsor of AILAAC18, INSZoom experts displayed what INSZoom can do and the benefits of getting on board with an immigration case management software. Here are the top 5 takeaways.

1. MY TOP 5 TAKEAWAYS FROM
AILA ANNUAL 2018

2. Last week, INSZoom attended the AILA Annual
Conference 2018 (AILAAC18), a four-day
conference which gathered fearless immigration
lawyers across America. A platinum sponsor of
AILAAC18, INSZoom experts displayed what
INSZoom can do and the benefits of getting on
board with an immigration case management
software to the booth visitors.

3. I’m a digital marketing analyst at INSZoom and it
was a valuable experience to attend the most
prestigious conference of the immigration law
industry. To us at INSZoom, it is one of the most
important events we look forward to all year.
The exhibition days are intense but they are
satisfying, this is our opportunity to meet
customers and prospects face-to-face as we
welcome them to the INSZoom family.

4. The AILA Annual Conference is about building
valuable relationships with our existing and
prospective customers and providing them with
a comprehensive immigration case management
software.

5. Working in the marketing department of a
leading immigration software which caters to a
niche market, I have gathered some key
takeaways coming out of this year’s AILA Annual
Conference:

6. WE CAN ALWAYS DO BETTER
KNOWING HOW OUR
PRODUCT IS USED.

7. It is always a problem for those trying to craft
the “correct & perfect” experience for each
customer. AILA 2018 gave us a platform to meet
our customers face-to-face, speak to them and
gain more insights into their challenges and how
we can develop new features to solve them.
More the insights, better the knowledge gained
to solve challenges. Research and decide on the
best customer experiences/journeys and use
cases, then aggressively compile and internally
share the stories that your customers have to
tell about how they're successful with the
product.

8. COMMUNICATE SUCCESS.
It's easy for successes to fly under the radar, and
INSZoom’s goal is to provide nothing but
efficiency and success to customers. Never
forget to remind both colleagues and customers
of the value that you're adding, and the
achievements you've helped them reach. Also
expose key leaders across various teams directly
to successful customers. They will be motivated,
inspired and educated by hearing the real
positive outcomes that they have created for
real people.

9. TECHNOLOGY AND
IMMIGRATION GO HAND IN
HAND.

10. Having an immigration case management
software is no more a good-to-have, it a must-
have. AILA 2018 was a bank of knowledge for
immigration attorneys. More than ever before,
immigration attorneys need support from
technology to navigate through the complexities
of immigration and its future. Using technology
is a crucial part of practicing law today, making a
case for the need of having an immigration law
case management software like INSZoom, which
can be selected and customized specifically to
one’s immigration practice.

11. INNOVATE & ADAPT
CONSTANTLY.
AILA 2018 was all about immigration and the
immigration landscape is bound to witness
changes. To succeed, it is important to innovate
and adapt constantly. That’s exactly what we at
INSZoom follow. We listen to our customers and
deliver strategic solutions. Gaining insights from
our customers and taking an experimental
mentality, enables the freedom and creativity to
try new things, provide strategic solutions and
learning what works/what doesn’t.

12. DON’T UNDERESTIMATE THE
POWER OF REFERRALS.

13. Peer-to-Peer recommendations are the strongest
and this was very evident at the INSZoom booth.
Over 1400 customers can’t go a day without
INSZoom and this was clear from the traffic at the
booth, our customers’ willingness to provide a
referral to prospects taking a demo and new
prospects visiting our booth based on the
INSZoom advantages their peers have
communicated to them.

14. INSZoom customers are our strong brand
advocates, we’ve achieved this over the years by
listening first, building a true partnership and
keeping customers at the top of our priority list. In
my experience, this is a surefire way to turn
customers not just into fans but into true brand
ambassadors.

15. These were the top five takeaways from AILA
2018. We believe in the intrinsic value of the
event and the community we build through it.
We have been the technology partner of the
immigration industry for over 19 years and look
forward to streamlining your immigration and
compliance needs with INSZoom. Reach out to
us at sales@inszoom.com or 925-244-0600 X 1.
You can even request a free demo.