University of Arizona

Tucson, AZ United States

Education

INSITE is a research center within the MIS department at the Eller College of Management, University of Arizona. Co-directed by Dr. Sudha Ram and Dr. Paulo Goes, this center was created to address the ever-growing volume, velocity and variety of Big Data being generated by social media and Web 2.0. This innovative center focuses on predictive analytics through the use of data generated from s ocial media, internal transactional, sensor and other emerging Big Data to provide analytics across multiple social media platforms. It provides visualization and real time analysis of interaction patterns gleaned from Big Data.