This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
Gcsv 2011 taking social media to the next step-andrew hoffman
1. TAKING SOCIAL
MEDIA TO THE
NEXT LEVEL
Governor's Conference on Service & Volunteerism
October 12, 2011
Presented by: Andrew Hoffman
2. ANDREW HOFFMAN
Executive Director at
NeighborLink Fort Wayne &
NeighborLink Network
Adjunct Professor at
Huntington University
Nonprofit Communication &
Social Media Consultant
Community Engagement
Strategist & Champion
9. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function