Affiliate Marketing has a Sparkling Future in India Today it fuels approximately 15% to 20% of total online sales. Recently, IAMAI (Internet and Mobile Association of India) has reported that the affiliate marketing industry in India would cross the $835 million mark by the year 2025.

1. Why affiliate marketing is a
catalyst for your business?
w/ Innothoughts

2. What is affiliate marketing?
Affiliate marketing involves a publisher signing up to an affiliate program offered
by a retailer (advertiser) to promote and sell their products on a
commission-based payment model. The publisher promotes the products or
services using a unique link, which sends traffic to the company’s website. If the
lead purchases the product, the publisher is paid a percentage of the sale.
From a business perspective, it can be thought of as a way of expanding the
marketing team by hiring people through third party companies who are paid
only following successful sales are made.

3. Reasons you need affiliate marketing for business to grow:
Increase SEO
SEO continues to be a subject close to most online retailers’ hearts. Affiliate marketing can go a
long way to aiding your SEO, through numerous backlinks to your site via your affiliate blogs,
social pages and websites. This is particularly effective if working with higher-ranked partners
whose audience then share and tweet details about your product or brand.
Grow brand awareness
Consumers like to buy from retailers they are familiar with, and will often spend more with a
merchant they trust than go for a cheaper deal with an unknown label. Affiliate marketing
allows small and large companies to grow their brand awareness by increasing exposure to new
audiences who may not have previously heard of them.

4. Detailed statistics and data
Working with a trusted affiliate network to manage your affiliate marketing allows you access to
a detailed dashboard and sales reports. Through this you can monitor your data and tweak
based on your statistics. You can use the dashboard to effectively strategize and make
marketing decisions elsewhere in your business, by tracking how your affiliates are performing.

5. Creates valuable partnerships
When you work with affiliates, you are broadening your connections. This allows you to reach out to
industry leaders and build relationships with influencers. If you are prepared to give them some time
to build trust, they will repay it tenfold by giving exposure to your products and brand.
A different income stream
Never rely on one form of marketing. If anything happens to affect that revenue stream, your business
could collapse within days. By using affiliate marketing alongside other forms of marketing, you are
providing an extra level of protection for your business against issues outside of your control.
Affiliates employ a vast array of advertising techniques, such as email, Facebook advertising,
pay-per-click, guest blogging, influencer marketing and product comparisons, to ensure all avenues
are covered.

6. Time saving on marketing
Marketing is one of the most important aspects of your business, yet
it can be a lengthy process. If you don’t have an extensive team to
manage this for you, it can take you away from the process of
business development and more. Putting marketing in the hands of
affiliates frees up some of your time, allowing you to focus on other
things.
Leveraging different skill sets
Being able to access such a large pool of affiliates increases the skill
set available. This in turn raises the chances of further sales of your
products, as each seller uses their own skills to attract a different
audience.

7. Access foreign markets
If your brand and products can be marketed worldwide, affiliate marketing is a
cost-effective and efficient way to tap into that global marketplace. With
professional affiliates based internationally, they can use their local knowledge to
market your products strategically.
It is also a low-risk way to find out whether your brand will be successful in other
countries. Affiliates can also team up with global affiliate networks to provide
exposure for products and services to a truly international market.
Costs established upfront
Unlike some forms of pay-per-click advertising, when you are never quite sure how
much each lead will cost you depending on the environment, you set your costs
upfront. For each product you decide a commission rate, ensuring you know exactly
how much each sale will cost you before it is made.

8. Limited start-up costs
Starting an affiliate program requires some investment of time and finance, but is
minimal compared to buying advertising and employing a team of staff. Working
with a reputable affiliate network platform Innothoughts also takes the stress and
time out of setting up the program, as they will guide you through the setup, carry
out the background work and provide the tools and resources you need.
Low risk
Paying for performance rather than for clicks ensures affiliate marketing is a low risk
form of marketing. You won’t be using your marketing budget to create leads that
need nurturing. Instead, you will create direct customers who you can then build
relationships with and upsell to, at the right time in the buyer’s cycle.

9. Tu sum up..
70% of companies are committed to increasing their lead generation budget to
expose their brand and products to new sources of traffic. One method growing in
popularity for lead generation is affiliate marketing.
Well, if you haven’t realized this yet, affiliate marketing is the new black for brands
in order to grow their brand and boost their business.
One of the most popular opinion to start your journey to the top is researching
about a top-notch Digital marketing company, speaking of which you can start with
“Innothoughts” the leading marketing company in India. Offers super effective
services and practices especially designed for brands to blossom at new heights.
Happy Affiliating!