Henrik Thurén, NetAdmin

1. WHOLESALE & AUTOMATION
Know-how from 15 years of fibre business in Sweden

2. SWEDEN’S FIBRE MARKET
609
473
98
913
Altnets
Households Connected (thousands)
3 out of 4 have
100+ Mbps
8 out of 10 have
access to fibre
Almost 100%
wholesale

3. THE FIBRE JOURNEY
CHANGING BUSINESS
Network growth
Target customers
Business model
Prepare for the journey today and avoid painful and
costly adaptation in the future

4. PREPARING FOR WHOLESALE
START TODAY!
• The more vertically integrated you are
the harder it will be to go wholesale
• Structure your systems stack to facilitate
going wholesale
• Internally separate retail from wholesale
from day one
• Customer Journey impact
?

5. GETTING SERVICE PROVIDERS
ONBOARD
• Challenge
Large SPs attracts consumers but require volume, quality
& control
• Consequence
With only a few smaller SPs onboard a lot of consumers
will not sign up. Network penetration is limited and you
are exposed to competition.
• Solutions
Uniform way of doing business
• Standardised operational tools (Portals, APIs, data formats)
• Standardised business terms
• Standardised wholesale products

6. SELLING TO CUSTOMER
• Challenge
Fibre is expensive and without a good offer customers
will not sign up. Without your help the SPs can’t market
and sell effectively.
• Consequence
If the SPs are not successful you are neither
• Solutions
• Provide a web portal to customers for easy online
ordering & in-life support
• Increase sales by creating joint campaigns with your
SPs to drive sales & take rates in target areas (e.g.
white spots)

7. DELIVERING A GOOD EXPERIENCE
THROUGHOUT THE CUSTOMER JOURNEY
• Challenge
Seamless cooperation between SPs and network operators is a
must-have as the business grows
• Consequence
A dysfunctional customer journey => bad experience
• Solutions
Provide your SPs with the APIs and data they need to run their
business without your involvement:
• Ready-for-Sale data
• Automated delivery
• Diagnostic tools

8. NETADMIN
WWW.NETADMINSYSTEMS.COM
• Kickstart your fibre business
• Facilitate your fibre journey
• Get a smooth customer journey
• Developed in Sweden since 1998
• Used in the UK since 2009