Transform Digital Conference 08-05-2014

1. Welcome
Hybrid NGA Technology
Deployments… Aka join the white dots…….

2. COSTS
Cap-ex build costs. FTTP £££££££££’s
Exponential in the last 5%/10%?
Op-ex costs include HIGHER:
Depreciation
Operational engineering costs (e.g.
floods)
Backhaul pro-rata connections
Electricity pro-rata connections
Rental pro-rata connections
50% - 100% higher than urban?
DEMAND
ARPU elasticity
LLU availability - £ differential
Current speed – Iplayer test
Age demographic
Wealth demographic
On a large ‘last 10% area’ the average
take up is currently circa 15% to 20% after
24 months.
If we build it, when exactly will they
come - to avoid Beeching Broadband……?

3. The Hybrid Model
Objective – To effectively balance cap-ex with op-ex and customer
acquisition rates to achieve NGA in a cost effective manner.
Sub Loop Unbundling (SLU) aka FTTC - Big bang for your buck even in
many 10% areas. Not easy! Call Flow the largest?
PIA (sharing BT’s poles and holes) – Lowers cap-ex with a reasonable
op-ex. Very hard! Call Flow the only company doing?
Relaxed planning - Poles and cabinets. Lowers cap-ex with a
reasonable op-ex. Reasonably easy if you have the experience. Call
Flow the only alt-net doing?

4. The Hybrid Model
Objective – To effectively balance cap-ex with op-ex and customer
acquisition rates to achieve NGA in a cost effective manner.
FWA – Useful as an overlay – need State Aid agreement. Call Flow the only
company to achieve? Innovative host sites.
Low cost fibre routes – 20km laid this year already.
Fibre technology (P2P, GPON etc), Copper technology (VDSL, ADSL, bonding),
Radio technology (licensed, unlicensed, P2P, PMP, throughput vs distance vs
antennae size vs license costs). A lot of technology for just the distribution!
SUMMARY – There is no such thing as a ‘typical rural area’, requiring a large
‘toolkit’ of technical and practical capabilities to overcome the most common
challenges encountered.

5. Don’t Forget…
Customer Complexity
Helpdesk
Sales and marketing
Web-site
Ombudsman
Ordering
Billing
NMS and diagnostics
Usage monitoring
Support levels
SLA
T&C
FUP
Etc.
Technical Complexity
Radius authentication
DSLAM set-up and
support
Core router
VLAN config/tagging
QOS colouring
Bandwidth distribution
15Mbps 90% busy hour
IP (RIPE) allocations – 4
vs 6
ANFP
EIRP
Etc
Practical Complexity
Electrical connections
>£100K!
Local Authority
permissions.
Highway permits.
Code Powers.
Civil contractors.
Which cabinets and where.
BTO interconnects, copper,
fibre etc.
PIA – OMG?
Radio masts.
Etc.
We have been doing much of above for 12+ years and all of above for circa three years.
Customers want an innovative local SFBB solution, but ‘end to end’ processes and
interaction that look and feel like a corporate e.g. BT, Talk Talk etc.

6. Many Thanks For Your Interest