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Peg Fitzpatrick - DIY Design

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Great writing isn’t enough any more. Great visual content is the key to stellar social sharing. In this hands-on, practical workshop, Peg Fitzpatrick, co-author of The Art of Social Media and visual marketing expert will show you how to make your blog posts shareable with visual marketing. Join this essential visual marketing session to bootstrap your blog to visual marketing success!

Veröffentlicht in: Marketing
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Peg Fitzpatrick - DIY Design

  1. 1. #INBOUND16 DIY DESIGN How to Design Compelling Visual Content for your Blog Peg Fitzpatrick, co-author The Art of Social Media: Power Tips for Power Users
  2. 2. #INBOUND16 1. Why you need visuals for your blog 2. How to create a visual style for your blog 3. What kind of visuals can you add to your blog posts 4. Plan your visual marketing for your posts 5. Tools to power your visual marketing VISUAL CONTENT FOR YOUR BLOG
  3. 3. #INBOUND16 1 WHY YOU NEED VISUALS FOR YOUR BLOG
  4. 4. #INBOUND16 Images are the new call to action. CTA
  5. 5. #INBOUND16 • Facebook graphic • Twitter graphic • Pinterest graphic • Multiple blog graphics Set your blog up for successful social sharing by making it easy for people to share. This means visuals! Graphics you need for each post
  6. 6. #INBOUND16 TURN YOUR FANS INTO ROCKSTARS Designing great visuals for your blog makes it easy for people to share your content and they’ll be more successful because it will be popular.
  7. 7. #INBOUND16 2 HOW TO CREATE A VISUAL STYLE FOR YOUR BLOG
  8. 8. #INBOUND16 • Fonts • Style of photo • Filters for photos • Do they look like they belong to your brand? Repetition breeds familiarity and comfort. Keep consistent with the following:
  9. 9. #INBOUND16 REBEKAH RADICE • Orange branding • Consistent graphic style
  10. 10. #INBOUND16 SUE ZIMMERMAN • Instagram-focused • Uses great photos of herself in all her designs • Builds community • Always on-brand
  11. 11. #INBOUND16 MY BLOG • Pink logo • Great photos • Black and white • Add context to content
  12. 12. #INBOUND16 1.Give context to your content 2.Build your brand visually 3.Help people connect with you 4.Make it easy for other people to share Images tell your story
  13. 13. #INBOUND16 3 WHAT KIND OF VISUALS CAN YOU ADD TO YOUR BLOG POSTS
  14. 14. #INBOUND16 PHOTOS
  15. 15. #INBOUND16 GRAPHICS
  16. 16. #INBOUND16 VIDEOS
  17. 17. #INBOUND16 GIFS
  18. 18. #INBOUND16 SLIDESHARES
  19. 19. #INBOUND16 EMBED SOCIAL POSTS
  20. 20. #INBOUND16 INFOGRAPHICS
  21. 21. #INBOUND16 Visual content is more than 40x more likely to be shared on social media. Source: Blog.bufferapp.com/infographics-visual-content-marketing 40x more
  22. 22. #INBOUND16 4 PLAN YOUR VISUAL MARKETING
  23. 23. #INBOUND16 Social shares plummet on blog posts after three days. Source: http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions- articles-taught-us/ 98.9% decrease
  24. 24. #INBOUND16 PLAN FOR EACH POST • Make sure that you have a featured image on your blog posts as well as optimized social sharing graphics.
  25. 25. #INBOUND16 5 POWER YOUR VISUALS WITH THE RIGHT TOOLS
  26. 26. #INBOUND16 ADOBE SPARK • Easy to use • Free • Includes great photos that you can legally use • Works in the cloud on desktop and mobile
  27. 27. #INBOUND16 SOCIAL WARFARE WordPress plugin to help you load images for your blog post without slowing down your website.
  28. 28. #INBOUND16 TRELLO • Organize your graphics and photos • Work with a team or designer
  29. 29. #INBOUND16 GIPHY • Find cool GIFs
  30. 30. #INBOUND16 EZY WATERMARK • Add your logo to photos • Polish your design with your John Hancock
  31. 31. #INBOUND16 VSCO CAM • Create beautiful pre-set filters or use the ones in the app • Crop and edit photos
  32. 32. #INBOUND16 USE A CHECKLIST FOR SUCCESS
  33. 33. #INBOUND16 DON’T BE A ONE-HIT WONDER Create a social sharing plan for your blog that goes beyond the first day of publication.
  34. 34. #INBOUND16 1. Schedule multiple tweets 2. Post more than once on Facebook - spread out over a few weeks 3. Share an image on Instagram and link to your blog in the bio 4. SocialChamp.io allows you to schedule retweets of your own tweets 5. Pin your article to multiple boards on Pinterest over time Social sharing plan for your blog
  35. 35. #INBOUND16 READY TO LAUNCH A VISUAL BLOG? Using these ideas and creating a solid plan for your visual marketing of your blog content will ensure that more people will see and share your content.
  36. 36. #INBOUND16 GRAB THE RESOURCES Download resources with links at pegfitzpatrick.com/DIYdesign16
  37. 37. #INBOUND16 THANK YOU! Find me at PegFitzpatrick.com

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