Great writing isn’t enough any more. Great visual content is the key to stellar social sharing. In this hands-on, practical workshop, Peg Fitzpatrick, co-author of The Art of Social Media and visual marketing expert will show you how to make your blog posts shareable with visual marketing. Join this essential visual marketing session to bootstrap your blog to visual marketing success!
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DIY DESIGN
How to Design Compelling Visual Content
for your Blog
Peg Fitzpatrick, co-author The Art of Social
Media: Power Tips for Power Users
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1. Why you need visuals for your blog
2. How to create a visual style for your blog
3. What kind of visuals can you add to your blog posts
4. Plan your visual marketing for your posts
5. Tools to power your visual marketing
VISUAL CONTENT FOR YOUR BLOG
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• Facebook graphic
• Twitter graphic
• Pinterest graphic
• Multiple blog graphics
Set your blog up for
successful social sharing by
making it easy for people to
share.
This means visuals!
Graphics you need for each post
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• Fonts
• Style of photo
• Filters for photos
• Do they look like they
belong to your brand?
Repetition breeds familiarity
and comfort.
Keep consistent with the following:
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1.Give context to your content
2.Build your brand visually
3.Help people connect with you
4.Make it easy for other people to share
Images tell your story
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Visual content is more than 40x more
likely to be shared on social media.
Source: Blog.bufferapp.com/infographics-visual-content-marketing
40x more
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Social shares plummet on blog posts
after three days.
Source: http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-
articles-taught-us/
98.9% decrease
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PLAN FOR
EACH POST
• Make sure that you have a
featured image on your blog
posts as well as optimized
social sharing graphics.
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1. Schedule multiple tweets
2. Post more than once on Facebook - spread out over a few weeks
3. Share an image on Instagram and link to your blog in the bio
4. SocialChamp.io allows you to schedule retweets of your own tweets
5. Pin your article to multiple boards on Pinterest over time
Social sharing plan for your blog
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READY TO
LAUNCH A
VISUAL BLOG?
Using these ideas and creating a
solid plan for your visual
marketing of your blog content
will ensure that more people will
see and share your content.