Maggie Georgieva - Jumpstart Your Productivity with HubSpot Projects
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Have you ever wondered what the best steps are to launch your next marketing campaign? Join us to learn how you can use HubSpot Projects and stay product right where you complete your work.
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Maggie Georgieva - Jumpstart Your Productivity with HubSpot Projects
- 1. #INBOUND16 JUMPSTART YOUR PRODUCTIVITY WITH HUBSPOT PROJECTS Maggie Georgieva Senior Product Manager, HubSpot
- 2. #INBOUND16 ABOUT ME I’m a Product Manager, coming from Marketing. I love writing and talking with customers.
- 3. #INBOUND16 1. How We Lose Productivity 2. How to Get Productivity Back 3. Projects, in Action AGENDA
- 4. #INBOUND16 HOW MANY OF YOU USE MULTIPLE TOOLS TO MANAGE WORK ON YOUR TEAM?
- 5. #INBOUND16 1 HOW WE LOSE PRODUCTIVITY
- 7. #INBOUND16 said they work on 4 or more projects at a time. 80% of survey responders
- 8. #INBOUND16 one tool sales and marketing teams use in order to collaborate. Emailis still the number
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- 20. #INBOUND16 PHOTO CREDIT: startupstockphotos.com “ I just need a way to manage tasks and projects in a way that I don’t have to think about the tool. It’s just transparent. I want to get stuff done. HubSpot customer
- 21. #INBOUND16 2 HOW TO GET PRODUCTIVITY BACK
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- 23. #INBOUND16 WORK WHERE YOUR WORK LIVES You are already spending time in HubSpot creating landing pages, emails, social media updates, reports, and more. Easily turn those into tasks and projects.
- 24. #INBOUND16 YOUR TEAM IS ALREADY HERE You already have HubSpot users who are bloggers, content creators, social media experts, and analysts. It’s easy to assign them tasks and collaborate with them.
- 25. #INBOUND16 SYNC TO HUBSPOT CALENDAR Tasks with due dates appear in the HubSpot Calendar, alongside any other scheduled activities such as marketing emails, blog posts, etc.
- 26. #INBOUND16 ASSOCIATE ASSETS TO TASKS Associate HubSpot landing pages, site pages, blog posts, and emails straight from the task.
- 27. #INBOUND16 JUMPSTART SALES & MARKETING WORK Choose from HubSpot Academy’s pre-built project templates and customize them to fit your workflow.
- 28. #INBOUND16 PHOTO CREDIT: startupstockphotos.com “ My team and I are using it for the simple reason that everything is then within the platform we are all using, easily accessible and helpful as a repository for the future reference. DAVE OLESEN AMAZINGMAIL
- 29. #INBOUND16 3 PROJECTS, IN ACTION
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- 32. #INBOUND16 HOW USERS JUMPSTART PROJECTS ELEAD1ONE offers automotive software solutions and has taken advantage of the Lead Nurturing project template to get their drip marketing setup in HubSpot.
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- 35. #INBOUND16 HOW USERS PLAN WORK Spotlight: Girls is an organization that celebrates girls and women through multi-media learning experiences. They manage multiple projects by assigning work to different team members and setting due dates.
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- 38. #INBOUND16 FROM SOCIAL & WEBSITE TO EVENTS Cloud Assess is a system to conduct effective assessments and they use Projects to manage various work, from running their conference to-dos and social updates to ongoing website optimization.
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- 41. #INBOUND16 MANAGING WORK WHERE WORK LIVES Gary Stockton from Experian is associating blog post tasks to the actual blog posts that are being drafted.
- 42. #INBOUND16 MANAGING WORK WHERE WORK LIVES Haas School of Business is working on an application bootcamp in Projects and the tasks vary from things you need to do in HubSpot to things you may do externally.
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- 47. #INBOUND16 HOW USERS COLLABORATE Ebix is a company that provides on- demand insurance solutions. In this task members of the team are collaborating to design the most effective home page banners.
- 48. #INBOUND16 HOW PARTNERS CONTRIBUTE Watermark Advertising is a creative group that has helped one of their clients, Denver Medical Weight Loss, with content creation and brainstorming blog post ideas.
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- 51. #INBOUND16 HOW USERS AUTOMATE WORK NR Media Group is an inbound marketing agency that runs HubSpot User Groups (HUGs) in Columbus and has put together their own template for this recurring project.
- 52. #INBOUND16 1. Setting Up a Lead Nurturing Workflow 2. Launching a Content Offer Campaign 3. Analyze Your Marketing Strategy in Your HubSpot Portal 4. Creating Buyer Personas 5. Conducting Keyword Research Most Popular Project Templates
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- 55. #INBOUND16 PHOTO CREDIT: Dominik Martin NOW, GO GET YOUR FEET WET.