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Slack’s customers don’t know
a solution exists.
Our job is to
understand what
people think they
want and translate
the value of Slack
into their terms.
@Stewart, Co Founder of
Slack
30. INBOUND15
Slack’s customers don’t know
a solution exists.
It has helped us to grow pretty quickly
as well.
Over 15,000
customers and
counting!
31. INBOUND15
Slack’s customers don’t know
a solution exists.
Growth spurts happen
when you understand
the goal of your
product or service and
educate your ideal
customer on how it
solves their problems.
#inbound15
@Searchbrat
32. INBOUND15
Slack’s customers don’t know
a solution exists.
Growth spurts happen
when you understand
the goal of your
product/service and
educate your ideal
customer on how it
solves their problems
.
Growth hackers focus on clear targets
33. INBOUND15
“We set our goal for
the year to getting
3,333 customers for
our new course” –
Noah Kagan
66. INBOUND15
“On the average, five times
as many people read the
headline as read the body
copy. When you have
written your headline, you
have spent eighty cents out
of your dollar.” – David
Ogilvy
68. INBOUND15
Leverage the Curiosity Gap.
Too vague, and I don’t want to click:
Mitt Romney Says Something Bad, Again
Too specific, and I don’t want to click.
Mitt Romney Says, “I Want The Middle Class To Be Tied To
The Roof Of My Car.”
You Will Not Believe What Mitt Wants To Do To You.
Ergo …
From: Upworthy Slideshare
85. INBOUND15
“Digging deep into data by
scraping, cleansing and
structuring it, filtering by
mining for specific
information, visualizing and
making a story.”
@mirkolorenz
99. INBOUND15
Tweets with visuals have 5x more
engagement when compared to
text-based tweets
Using the correct dimensions for images will
help increase engagement on your updates.