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INBOUND
Culture, teams, tools, laws, regulations - scaling a content marketing strategy to go beyond boarders is fraught with complications and pitfalls. But getting a global content strategy right means all around better marketing, smoother collaboration, and significant efficiencies of scale and cost savings. Learn best practices, pitfalls and recommendations for crafting your global content strategy.
Rebecca Lieb - Global Content Strategy
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INBOUND
While inbound marketing prevails as a leading approach to reaching prospective customers, many B2B organizations are evaluating the merits of an Account Based Marketing (ABM) approach. In the “battle” between Inbound and ABM, learn why the smartest marketers are choosing not to choose.
Adam von Reyn - Inbound or ABM
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INBOUND
In high school physics, you learned that Momentum = Mass x Velocity. In other words, when something with mass gets some speed, it starts to gather momentum. In politics, sports, business, or any other walk of life, when you have momentum, you gain a huge competitive edge. By creating momentum, you leave your competition in the dust. How do you attract (mass) and mobilize (velocity) talent to gain momentum? How can you create a work environment defined by clarity of vision and energy? How can you remove barriers to momentum and make your organization truly unstoppable?
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INBOUND
Build a website! Do a blog post! Write a white paper! Marketers get caught up creating the tactics but are then disappointed when the results don't equal their efforts. To get great results, marketers should be spending more time on STRATEGY. When you create a solid differentiation strategy that makes your target market go "wow", that's when Inbound Marketing starts. Once you have that great strategy, the rest of the tactics become a whole lot easier. Join Eric Keiles, CMO of Square 2 Marketing, as he frames their step-by-step methodology on how to get great inbound marketing results. Join him for actual case studies, data and examples of how companies like yours blew past their goals and objectives using Inbound Marketing. Learn the five essential components of a great Inbound Marketing strategy. Create realistic goals and objectives and then a plan to achieve those metrics. Finally, learn how to create campaigns to deliver that unique story to the target market.
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INBOUND
You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create Email
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Lori Richardson - Turn Talk Into Action for More Women in B2B Sales
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Jason Jordan - 3 Things Sales Leaders Desperately Need
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Linda Swindling - Ask Outrageously
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Chris Kneeland - Start Making Impressions Instead of Buying Them
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Alesia Latson - Creating Momentum
Eric Keiles - Strategy Before Tactics
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Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create Email
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Andrew Mcafee - Couples Therapy for Humanity and Technology
1.
Couples Therapy for Humanity
and Technology Andrew McAfee, MIT amcafee@mit.edu @amcafee 1
2.
3.
Geeks TossupExperts Clearly Better
Algorithm Clearly Better 65 (48%) 63 (46%)8 (6%) 136 studies of expert vs. algorithmic prediction (HiPPO) (geek)
4.
5.
6.
Where Humans Still
Win
7.
Common Sense
8.
Social Skills
9.
Creativity
10.
Combining the Strengths
11.
A/B Testing
12.
Structure
13.
Joint Creativity
14.
Together, Humanity and
Technology are Winning
15.
http://ourworldindata.org/data/growth-and-distribution-of-prosperity/world-poverty/
16.
17.
18.
Measles Non-vaccination Rates: Cuba
1% Gambia 4% Mongolia 3% Libya 2% Marin County 7.6%
19.
“Technology is a
gift of God. After the gift of life it is perhaps the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences.” — Freeman Dyson
20.
21.
22.
Thank You! Andrew McAfee,
MIT amcafee@mit.edu @amcafee 22
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