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INBOUND Bold Talks: Ignite INBOUND Marisa Smith
1.
#INBOUND14 Marketing Without Barriers Marisa
Smith, The Whole Brain Group @wholebrainprez
2.
Persona: Ray Age: 68 Income:
$70,000 Occupation: Financial Planner
3.
Persona: Ray Age: 68 Income:
$70,000 Occupation: Financial Planner Ray is also blind and uses a screen reader to navigate the internet
4.
5.
(Close your eyes)
6.
(Keep ‘em closed)
7.
57 Million People. $3 Trillion
in disposable income.
8.
Aging population. Growing audience.
9.
We’ve removed barriers to buildings. Let’s
remove barriers to information.
10.
Images are missing meaningful alt
text
11.
Navigation isn’t keyboard accessible
12.
Labels are missing
on form fields
13.
Dynamic content loses keyboard
focus
14.
The design’s color contrast sucks
15.
Try using your site without
using a mouse.
16.
Audit and test your content
for standards compliance.
17.
Consider accessibility in your personas.
18.
Consider accessibility in your style guidelines.
19.
Marketing EVERYONE Can Love
20.
Marketing EVERYONE Can Love @wholebrainprez #INBOUND14 #IgniteInbound Marisa
Smith Head Brainiac at The Whole Brain Group msmith@thewholebraingroup.com
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