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Managing risks in emerging pork
           markets
Safe food in informal markets




    Delia Grace; Lucy Lapar; Iheanacho Okike; V Padmakumar; Anna Fahrion.
    International Livestock Research Institute
                                                                            1
2
Context
              1. Demand-driven livestock revolution

                       Annual per capita        Total consumption
                         consumption

            year    Meat (kg)     Milk (kg)   Meat (Mt)     Milk (Mt)



Developing 2002        28            44         137             222
           2050        44            78         326             585
Developed   2002       78            202        102             265
            2050       94            216        126             295


                                                   Rosengrant
                                                                 3
Context
2. Increasing concern over food safety

                 In developing countries studied
                 Many/most concerned over
                   food safety (40 to 97%)
                 WTP 5-10% premium for
                   safety
                 Younger, wealthier, town,
                   supermarket-shoppers
                   willing to pay more for
                   safety
                 Buy less during animal
                   health scares
                                               4
Assessing food safety in
       informal markets
 Risk based approach
  – Risk pathway
  – Codex alimentarius framework


 Mixed methods
  – Biological sampling
  – Household/individual questionnaires
  – Check lists
  – Participatory appraisals              5
3 country KAP study




                      6
7
8
9
Results
                  High level of hazards

                             Nagaland                      Vietnam                       Nigeria
                   Present       Exceed          Present       Exceed          Present       Exceed
                                      standard                      standard                      standard



Total bacterial    100           23              70            52              100           98
   count
Coliforms          92            40              86            60              90            66

S. aureus          93            47              41            25              13            n/a

Cysticercosis      9             9               0             0               n/a           n/a
Antibiotic         5%            5               9             9               n/a           n/a
  residues

                                                                                                   10
RISK REDUCING & MITIGATING
           KAP           11
 Nigeria
      80% cook <3 hours after purchase
      93% boil for >20 minutes
      75% keep in fridge
      10% eat raw meat
 Vietnam
      100% of respondents cooked food < 3 hours of purchase
      98% cooked for >10 minutes
      58% keep in fridge
 Nagaland
      100% cook <3 hours after purchase
      99% boil for >60 minutes
      10% keep in fridge
      90% keep pork ‘in the chimney’

                                                           12
Risks
 4% consumers Vietnam report to GIT

  illness in last 2 weeks (no relation pork or
  meat consumption, strong relation vegetable
  consumption)
 9% consumers in Nigeria (strong relation
  meat consumption)

 23% consumers in Nagaland (no relation
  pork, meat or vegetable consumption, strong relation
  hygiene)
 43% Nigerian butchers (strong relation group,
  gender, hygienic practice, eating own products)
                                                         13
100

                  90                                                   Supermarket
                                                                       Wet market
                  80
                                                                       Village market
                  70

                  60
% UNACCEPTABLE




                  50
                                                    v
                  40

                  30

                  20

                  10

                   0
                       Total bacteria   Enterobac   Staph   Listeria        Residues
                                                                                        14
Conclusions
 Findings support other work by ILRI in informal markets
        Food in informal markets often contains hazards
            But risks to human health less clear
            And SUPERMARKET does not mean SAFE

        Hazards, risks, practices are highly context specific
 Time between slaughter and sale has biggest effect on
  bacterial load
 Slaughter house point of maximal contamination
– Village slaughtered often safer;
– Slaughterhouse which slaughter smaller no. of pigs have
  higher bacteriological quality;
– Presence of customers at the slaughter place increase the
  adoption of hygienic practices;                         15
Conclusions
 Many risk-mitigating practices as well as risk-
  enhancing along the value chain
     Endogenous trumps exogenous

 Concerns over food safety even among poorest
     But over-estimate ability to control
     Over-estimate ability to judge

 Rules & regulations don’t work and may make food
  less safe
 Incentives can work and need not involve profit
 Risk-based approaches can provide contra-intuitive
  insights implying radical changes in food safety
  policy and practice

                                                    16

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Managing risks in emerging pork markets: Safe food in informal markets

  • 1. Managing risks in emerging pork markets Safe food in informal markets Delia Grace; Lucy Lapar; Iheanacho Okike; V Padmakumar; Anna Fahrion. International Livestock Research Institute 1
  • 2. 2
  • 3. Context 1. Demand-driven livestock revolution Annual per capita Total consumption consumption year Meat (kg) Milk (kg) Meat (Mt) Milk (Mt) Developing 2002 28 44 137 222 2050 44 78 326 585 Developed 2002 78 202 102 265 2050 94 216 126 295 Rosengrant 3
  • 4. Context 2. Increasing concern over food safety In developing countries studied Many/most concerned over food safety (40 to 97%) WTP 5-10% premium for safety Younger, wealthier, town, supermarket-shoppers willing to pay more for safety Buy less during animal health scares 4
  • 5. Assessing food safety in informal markets  Risk based approach – Risk pathway – Codex alimentarius framework  Mixed methods – Biological sampling – Household/individual questionnaires – Check lists – Participatory appraisals 5
  • 6. 3 country KAP study 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. Results High level of hazards Nagaland Vietnam Nigeria Present Exceed Present Exceed Present Exceed standard standard standard Total bacterial 100 23 70 52 100 98 count Coliforms 92 40 86 60 90 66 S. aureus 93 47 41 25 13 n/a Cysticercosis 9 9 0 0 n/a n/a Antibiotic 5% 5 9 9 n/a n/a residues 10
  • 11. RISK REDUCING & MITIGATING KAP 11
  • 12.  Nigeria  80% cook <3 hours after purchase  93% boil for >20 minutes  75% keep in fridge  10% eat raw meat  Vietnam  100% of respondents cooked food < 3 hours of purchase  98% cooked for >10 minutes  58% keep in fridge  Nagaland  100% cook <3 hours after purchase  99% boil for >60 minutes  10% keep in fridge  90% keep pork ‘in the chimney’ 12
  • 13. Risks  4% consumers Vietnam report to GIT  illness in last 2 weeks (no relation pork or meat consumption, strong relation vegetable consumption)  9% consumers in Nigeria (strong relation meat consumption)  23% consumers in Nagaland (no relation pork, meat or vegetable consumption, strong relation hygiene)  43% Nigerian butchers (strong relation group, gender, hygienic practice, eating own products) 13
  • 14. 100 90 Supermarket Wet market 80 Village market 70 60 % UNACCEPTABLE 50 v 40 30 20 10 0 Total bacteria Enterobac Staph Listeria Residues 14
  • 15. Conclusions  Findings support other work by ILRI in informal markets  Food in informal markets often contains hazards  But risks to human health less clear  And SUPERMARKET does not mean SAFE  Hazards, risks, practices are highly context specific  Time between slaughter and sale has biggest effect on bacterial load  Slaughter house point of maximal contamination – Village slaughtered often safer; – Slaughterhouse which slaughter smaller no. of pigs have higher bacteriological quality; – Presence of customers at the slaughter place increase the adoption of hygienic practices; 15
  • 16. Conclusions  Many risk-mitigating practices as well as risk- enhancing along the value chain  Endogenous trumps exogenous  Concerns over food safety even among poorest  But over-estimate ability to control  Over-estimate ability to judge  Rules & regulations don’t work and may make food less safe  Incentives can work and need not involve profit  Risk-based approaches can provide contra-intuitive insights implying radical changes in food safety policy and practice 16