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Introducing Social Media at ILRI   Peter Ballantyne International Livestock Research Institute 9 December 2009
 
 
184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann ‘Wave 3’ March 2008
Social Media ,[object Object],[object Object],[object Object]
Web 2.0 the ‘social’ web From ‘places to visit’ to ‘spaces to interact’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some social tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Paradigm
Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / part of a conversation Adapting the message/ beta Focused on the consumer Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source:  WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com
 
 
User generated content
 
 
 
Blogs
 
 
 
 
 
Videos, photos, slides
 
 
 
 
 
 
Embedding and re-use …
 
 
 
 
 
 
Wikis
 
 
 
Social networking
 
 
Social bookmarking
 
[object Object],[object Object],[object Object]
RSS Feeds
 
 
37 days so far 400K hits 6700 clickthroughs On average, per day: 415 subscriptions 12805 hits 101 views 217 clickthroughs
ILRI 2.0?
Implications? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
You are what you share … ,[object Object],[object Object],[object Object]
 

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Introducing Social Media at ILRI

Hinweis der Redaktion

  1. This photo from the Rome Sharefair in January 2009 captures the essence of this presentation: The knowledge we have is not the ‘power’; the power comes when the knowledge is shared.
  2. Social media = ‘user generated content’
  3. Social media = booming
  4. Social media – some definitions
  5. Obama campaign used social media to good effect
  6. Obama campaign website: Is not about obama – is about you/us the site visitor
  7. examples
  8. Amazon – the reviews add value
  9. Hotels – the reviews add value
  10. Youtube, a video in english is dubbed into german by a viewer, and re-publiished
  11. Brilliant example of a blog
  12. Ict-km website is a blog
  13. Ilri exmple
  14. Ilri example
  15. Ilri example
  16. Ilri example
  17. Ilri example
  18. Ilri example
  19. Ilri example
  20. A key social media attribute for ILRI is that we can publish a piece of content, an object, a video etc, and re-use it many times.
  21. An example