1. Introducing Social Media at ILRI Peter Ballantyne International Livestock Research Institute 9 December 2009
2.
3.
4. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann ‘Wave 3’ March 2008
9. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / part of a conversation Adapting the message/ beta Focused on the consumer Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source: WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com
This photo from the Rome Sharefair in January 2009 captures the essence of this presentation: The knowledge we have is not the ‘power’; the power comes when the knowledge is shared.
Social media = ‘user generated content’
Social media = booming
Social media – some definitions
Obama campaign used social media to good effect
Obama campaign website: Is not about obama – is about you/us the site visitor
examples
Amazon – the reviews add value
Hotels – the reviews add value
Youtube, a video in english is dubbed into german by a viewer, and re-publiished
Brilliant example of a blog
Ict-km website is a blog
Ilri exmple
Ilri example
Ilri example
Ilri example
Ilri example
Ilri example
Ilri example
A key social media attribute for ILRI is that we can publish a piece of content, an object, a video etc, and re-use it many times.