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Enhancing the competitiveness of smallholder pig producers
             in an adjusting Vietnam market
                                                                                                OBJECTIVE
   Identify pragmatic options about technology, institutional arrangements and policy interventions to improve the competitiveness of smallholder
                                                                         pig producers in an adjusting Vietnam market.


 Component 1: Consumer demand analysis                                                                                                                        METHODOLOGY
 Assessing demand for different attributes of pork as a                                                                                                       Consumer survey
 driver for pig production, market potential and                                                                                                              Urban households in Hanoi and Ho Chi Minh City
 implications for smallholders’ involvement and                                                                                                               and rural households in six provinces
 competitiveness.                                                                                                                                             representing six agro-ecological zones in Vietnam
 Component 2: Producer analysis
 Examining current smallholder practices and
 performance to identify areas where smallholders can
                                                                                                                                                              Producer survey
                                                                                                                                                              Household producers and non-producers of pigs
 compete, what should change and policy, technology and                                                                                                       in 6 provinces
 institutional support for these changes to take place.
 Component 3: Market actor analysis                                                                                                                           Market actor survey
 Investigating market actors and linkages between supply                                                                                                      Market intermediaries in thre representative
 and demand.
                                                                                                                                                              provinces in north, central and south Vietnam
 Component 4: Pig sector modelling
 Modelling the linkages and dynamics in the pig sector
                                                                                                                                                              Pig sector partial equilibrium modelling
 and projecting pig sector development under various
 policy scenarios.
 Component 5: Policy advocacy and
 communication
 Facilitating dialogue among stakeholders about key
 messages from research findings to ultimately influence
 local and national livestock policies.




                                                                                                            MAIN FINDINGS
                                                                                                               Demand for pork
                                                  Pork is the dominant type of meat in the Vietnamese diet and will probably remain so in the future, accounting for 30–40% of total meat
                                                 expenditures of households surveyed (see Figure 1).
  Figure 1: Meat expenditure share

                                                  Demand for pork and other meat will increase considerably with growing consumer affluence. Consumers, however, tend to diversify
                                                 towards other meat products such as poultry, beef and seafood as income rises.

                                                  There is a strong preference for fresh pork, which constitutes a natural market protection from imported pork in chilled, frozen or
                                                 processed forms.

                                                  Traditional open markets are still the main outlets for daily pork shopping (see Figure 2).
                                                  Pig disease and chemical residues are the main concerns of meat consumers with respect to food safety. During outbreaks of diseases,
                                                 consumers tend to reduce meat consumption and/or shift to modern outlets for meat purchase which are considered safer.

                                                  Risk assessment of pork supply chain in Hanoi and peri-urban areas showed that pork sold in traditional markets is no less safer than
                                                 that sold in supermarkets.
 Figure 2: Market outlets for pork

                                                                                 Supply of pig: Smallholder perspective
  Household pig producers play an important role in supplying market demand, a situation that will likely continue in the next few decades. Currently, household pig production accounts for           at least
 70% of total pork supply in Vietnam.

  Pig rearing provides an important source of income and household employment in the absence of alternative livelihood options. Women make significant contribution to pig husbandry.
  Access to improved breeds is associated with scale. Improving breed quality that fits smallholder conditions is critical in improving pig quality and productivity.
  High and rising feed cost is a critical constraint to pig producers, with purchased feed as a proportion of total feed cost rising with scale (see Figure 3).   Expanding options for own produced feeds, in    Figure 3: Percentage share of own produced vs.
 terms of choices and quality, can potentially enhance smallholder competitiveness.                                                                                                                                purchased feed

  Under current conditions, small household pig producers are still able to generate incomes from pig rearing by exploiting areas where they have cost advantages, given low labour opportunity cost
 and lower cost of own produced feed and crop by-products. (see Figure 4)


                                                                         Market access and linkages among market actors
  There are no clear differences in smallholders’ accessibility to input suppliers despite the fact that there is price differential across scale, probably due to transaction cost.
  Smallwith share rising producers appear to be5). to capture a reasonable share of end product prices, suggesting a reasonably competitive output market, although there are differences across
 scale,
         household pig
                          with scale. (see Figure
                                                  able



                                                                                                                                                                                                                    Figure 4: Price-cost and gross margin-cost ratios


                                                                                                                                           CONCLUSION AND IMPLICATIONS
                                                                         Market opportunities exist for household pig producers as the economy grows and consumer incomes rise. Consumer preference for fresh pork and for traditional market outlets favour small
                                                                        household producers’ participation in pork value chains and provide natural market protection against imported pork.

                                                                         Small household pig producers are competitive and able to generate income from pig production as long as they can exploit areas where they have cost advantages.            For the next few
                                                                        decades, smallholder pig rearing will continue to play an important role in pork supply, poverty reduction and household employment generation, especially for women in Vietnam, as a transition
                                                                        strategy during the ongoing structural transformation of the rural sector.

                                                                         Policiesto support access to better technologies (breed and feed) and services that are appropriate to household pig production systems would considerably enhance smallholders’
 Figure 5: Share of retail pork price captured by pig producers         competitiveness and sustain their effective participation in Vietnam’s adjusting market for pork.




                                     The good news is …                                                                                                                                 And the bad news is …


   Pig rearing is an important and viable livelihood and employment option for                                                                     Food safety is an increasing concern among consumers in Vietnam, putting at
   poor households in Vietnam.                                                                                                                     risk the viability of household pig production, with imposition of policies and
                                                                                                                                                   regulations to address animal disease and other food safety risks.
                                                                                                                                                                                                                                                                        April 2010




                                                                                                                                                                                                                     ILRI
                                                                                                                                                                                         INTERNATIONAL LIVESTOCK RESEARCH INSTITUTE

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Enhancing the competitiveness of smallholder pig producers in an adjusting Vietnam market

  • 1. Enhancing the competitiveness of smallholder pig producers in an adjusting Vietnam market OBJECTIVE Identify pragmatic options about technology, institutional arrangements and policy interventions to improve the competitiveness of smallholder pig producers in an adjusting Vietnam market. Component 1: Consumer demand analysis METHODOLOGY Assessing demand for different attributes of pork as a Consumer survey driver for pig production, market potential and Urban households in Hanoi and Ho Chi Minh City implications for smallholders’ involvement and and rural households in six provinces competitiveness. representing six agro-ecological zones in Vietnam Component 2: Producer analysis Examining current smallholder practices and performance to identify areas where smallholders can Producer survey Household producers and non-producers of pigs compete, what should change and policy, technology and in 6 provinces institutional support for these changes to take place. Component 3: Market actor analysis Market actor survey Investigating market actors and linkages between supply Market intermediaries in thre representative and demand. provinces in north, central and south Vietnam Component 4: Pig sector modelling Modelling the linkages and dynamics in the pig sector Pig sector partial equilibrium modelling and projecting pig sector development under various policy scenarios. Component 5: Policy advocacy and communication Facilitating dialogue among stakeholders about key messages from research findings to ultimately influence local and national livestock policies. MAIN FINDINGS Demand for pork  Pork is the dominant type of meat in the Vietnamese diet and will probably remain so in the future, accounting for 30–40% of total meat expenditures of households surveyed (see Figure 1). Figure 1: Meat expenditure share  Demand for pork and other meat will increase considerably with growing consumer affluence. Consumers, however, tend to diversify towards other meat products such as poultry, beef and seafood as income rises.  There is a strong preference for fresh pork, which constitutes a natural market protection from imported pork in chilled, frozen or processed forms.  Traditional open markets are still the main outlets for daily pork shopping (see Figure 2).  Pig disease and chemical residues are the main concerns of meat consumers with respect to food safety. During outbreaks of diseases, consumers tend to reduce meat consumption and/or shift to modern outlets for meat purchase which are considered safer.  Risk assessment of pork supply chain in Hanoi and peri-urban areas showed that pork sold in traditional markets is no less safer than that sold in supermarkets. Figure 2: Market outlets for pork Supply of pig: Smallholder perspective  Household pig producers play an important role in supplying market demand, a situation that will likely continue in the next few decades. Currently, household pig production accounts for at least 70% of total pork supply in Vietnam.  Pig rearing provides an important source of income and household employment in the absence of alternative livelihood options. Women make significant contribution to pig husbandry.  Access to improved breeds is associated with scale. Improving breed quality that fits smallholder conditions is critical in improving pig quality and productivity.  High and rising feed cost is a critical constraint to pig producers, with purchased feed as a proportion of total feed cost rising with scale (see Figure 3). Expanding options for own produced feeds, in Figure 3: Percentage share of own produced vs. terms of choices and quality, can potentially enhance smallholder competitiveness. purchased feed  Under current conditions, small household pig producers are still able to generate incomes from pig rearing by exploiting areas where they have cost advantages, given low labour opportunity cost and lower cost of own produced feed and crop by-products. (see Figure 4) Market access and linkages among market actors  There are no clear differences in smallholders’ accessibility to input suppliers despite the fact that there is price differential across scale, probably due to transaction cost.  Smallwith share rising producers appear to be5). to capture a reasonable share of end product prices, suggesting a reasonably competitive output market, although there are differences across scale, household pig with scale. (see Figure able Figure 4: Price-cost and gross margin-cost ratios CONCLUSION AND IMPLICATIONS  Market opportunities exist for household pig producers as the economy grows and consumer incomes rise. Consumer preference for fresh pork and for traditional market outlets favour small household producers’ participation in pork value chains and provide natural market protection against imported pork.  Small household pig producers are competitive and able to generate income from pig production as long as they can exploit areas where they have cost advantages. For the next few decades, smallholder pig rearing will continue to play an important role in pork supply, poverty reduction and household employment generation, especially for women in Vietnam, as a transition strategy during the ongoing structural transformation of the rural sector.  Policiesto support access to better technologies (breed and feed) and services that are appropriate to household pig production systems would considerably enhance smallholders’ Figure 5: Share of retail pork price captured by pig producers competitiveness and sustain their effective participation in Vietnam’s adjusting market for pork. The good news is … And the bad news is … Pig rearing is an important and viable livelihood and employment option for Food safety is an increasing concern among consumers in Vietnam, putting at poor households in Vietnam. risk the viability of household pig production, with imposition of policies and regulations to address animal disease and other food safety risks. April 2010 ILRI INTERNATIONAL LIVESTOCK RESEARCH INSTITUTE