16. FUELED all the negative has this values shift…
17. Now it seems as though we’re all looking on the bright side of things…
18. 84% STRONGLY AGREE Say “the economic crisis has made people re-evaluate a lot of things.” Source: Proprietary Research 2009
19. 62% STRONGLY AGREE Say “in the long term this may actually be a good thing, it re-grounds us and makes us focus on what's most important.” Source: Proprietary Research 2009
20. 78% STRONGLY AGREE Say “there's a positive feeling that goes with focusing on the things that matter most in life.” Source: Proprietary Research 2009
21. 63% STRONGLY AGREE Say “the new realities that we all are facing may actually be good for people’s values.” Source: Proprietary Research 2009
22. This values shift is even starting to influence how consumers value brands…
37. Bureaucratic Leadership. The letter of the law is king. In risky situations, this kind of leader provides strict rules, as from a set of rules or a manual, which must be adhered to.
38. Delegative Leadership. Here, the leader trusts people and empowers them to make their own decisions, particularly apt where such people possess knowledge the leader does not possess.
39. Authoritarian Leadership. A dictator. The most dominant kind of leader, appropriate in situations where the solution is clear, time is limited or life and limb are at risk.
40. Charismatic Leadership. This kind of leader injects enthusiasm and inspiration into his or her followers and can lead to such followers being willing to perform actions they might not usually be willing to perform.
41. Participative Leadership. A collaborative, consensual kind of leadership, appropriate for when the solution is not clear and the minds of others could fruitfully contribute to the leader’s decision making process.
43. Vertical Leadership Do As I Say Let Me Speak I Have The Secret I’m Qualified My Way Or Highway I Know I Rule Leader There is a separation between leader and the led, and that the leader is in an elevated, dominant position in relation to the led.
44. Horizontal Leadership I Serve We Know/You Know Maybe Your Way Is Better We’re All Qualified We All Have The Secret Let’s Talk Do As I Do Leader There is a basic unity between leader and led, and that the leader is on the same level as the led.
50. Traits of a vertical leader High Up In The Limelight Sex/Glamorous Images Preaching/One-way Speech Acting Differently From The Led Dressed Differently From The Led Looking Rich Blinged Up/Showy Incomprehensible Language Not Doing ‘Normal Things’
51. Traits of a horizontal leader On The Ground In The Shadows No Sex Or Glamour Dialogue/Two-way Conversation Acting Similarly To The Led Dressed Similarly To The Led Looking Poor Plain/Modest Simple Language Doing ‘Normal Things’
65. OLD Illiteracy Make information complex Employing jargon and unfamiliar language Keep people ill-informed, unknowledgeable and incapable of making good decisions
66. NEW Literacy Make information simple, straightforward and easy to understand Ensure people are knowledgeable and able to make well-informed decisions