Presentation about mobile marketing that focuses on QR codes, SMS text message marketing, and mobile websites. Originally presented by Edward Niu, founder and CEO of ILN Enterprises for the Asian Business Council of the San Leandro Chamber of Commerce on September 21, 2011.
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Mobile - Everywhere Your Customers Are
1. Mobile: Everywhere Your
Customers Are
Edward Niu
510-592-4351
eniu@ilnenterprises.com
Text EDNIU to 72727
2.
3. My Goal: Introduce Mobile
Marketing & Possible Methods
to Help Your Businesses Grow
4. What We’ll Cover Today...
What is Mobile Marketing?
Why Mobile Marketing is one of the
best ways to generate new customers
Demo Some Mobile Marketing Tools
NO TECHIE ZONE
5. What Are Mobile Devices?
Cell
phones, Smartphones, iPads, G
aming Devices, ebook readers
(Nook, Kindle)
Mobile devices are everywhere.
Mobile phones are here to stay.
7. Important Stats…
Population 6-7 billion
8,000,000,000
7,000,000,000
Cell phones over
6,000,000,000
5 billion
5,000,000,000 Wired Internet users –
4,000,000,000 less than 2 billion
3,000,000,000
80% of Americans
2,000,000,000
have cell phones
1,000,000,000
0
20% of US households
World Population Cell Phone Internet Users are mobile only
Subscriptions
Most of cell phone population has purchasing power!
8. Game Changer
June 2007 iPhone Released
Late 2008 1st Android OS
Phone
End of 2011: 50% of all
mobile phones in the US, will
be Smartphones!
10. What is Mobile Marketing?
According to the Mobile Marketing
Association, mobile marketing is:
“a set of practices that enable
organizations to communicate and
engage with their audience in an
interactive and relevant manner
through any mobile device or
network.”
11. What is Mobile Marketing?
Game Changer
New, Cool, Fun & Must Have
Not a Fad, New Paradigm
Augments Online Marketing
12. What is Mobile Marketing?
Communicating with consumers using
mobile devices [One-to-Many].
Consumers invited to opt-in, giving
permission for communication.
Providing value to consumers.
Laser targeted marketing.
Your Business Information often remains
on mobile devices of customers.
13. What is Mobile Marketing?
NO SPAM Zone
NO unwanted
messages
14. Mobile Marketing Headlines
IKEA increases summer sales
via mobile initiative
Harry Potter breaks records for top mobile movie
ticket sales: Fandango
Papa John’s bolsters pizza Kansas City Chiefs lets
orders via mobile ad fans buy game tickets
via mobile
American Express, Sprint
heighten mcommerce
presence via mobile wallet
initiative
15. Mobile Marketing Methods
QR Codes
SMS Text Marketing
Mobile-Ready Websites
Mobile Ads
Social Mobile Location-
Based Services
Mobile Apps
16. QR Codes
QR stands for Quick Response
First used to take inventory for subsidiary of Toyota
Type of 2D Barcode that embeds information in its
tiled pattern
When you scan it, it provides information:
• Website
• Video
• Contact information
• Image
• Coupon
• Map
24. Why Use QR Codes?
You can make them for free, so Put Them Everywhere
In a Recent Survey by MGH…
31% very likely to remember ad with QR Code
41% somewhat likely to remember
87% want to scan for coupon or discount
Most QR readers save history on phone
Most People Will Keep Your Information Wherever They Are
25. Where To Make QR Codes
Goo.gl
Bit.ly
Beqrious.com
Delivr.com
qrcode.kaywa.com (personal use only)
For Trackable AND Changeable QR Codes…
26. Keep in Touch w/ Customers
Use SMS Text Messaging!
Keep in Contact with your Customers and Prospects
Send your
messages anywhere
they are
Know that they
receive and READ
your messages.
27. Customers Use Text Messaging
In 2008, Americans started to send more text messages than
make voice calls.
Over 6 trillion text messages were sent in 2010. This figure had
tripled in three years, meaning that people around the globe are
sending 200,000 text messages every second.
There are about 1.3 billion internet users who use email.
There are over 3 billion cell phone users who use text messaging
28. Groupon Recovery Plan
1. Use Daily Deal Website to
attract people to your business.
2. After they come in, make a follow-up offer for
future discount if they use your SMS Text coupon.
3. Continue to market via Text messaging to your list.
YOU WANT REPEAT CUSTOMERS!
Other Ideas: 2-for-1 deals, Happy Hour
discounts, Kids/Family Night, Free Reports (full
contact info)
30. Text Message Vs. Email
90% of text messages
Not Always Opened are read within 3
minutes
Read rates of 15% or **Instant Response**
worse.
99% of all text messages
Overwhelmed InBox are read.
Texts can be scheduled
May Not Use on
Phone Messages Always Stored
on Phone
Spam Filter No Spam filters.
31. Mobile Coupons
[Widget Co]: Get your
[Widget Co]:
Get your
favorite product at
favorite
product at 20%
20% off. Show cashier
off. Show
cashier this
this msg. Code:
msg. Code:
FAV888. Reply
FAV888. Reply STOP to
STOP to end.
end.
Average redemption
rate is 20% regardless
of business type
Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.
32. Other SMS Services
Appointment Reminder
Surveys & Polls
Autoresponder
Text Contests
Text 2 Screen
Loyalty Clubs
33. Some SMS Companies
www.yeptext.com
www.whammobile.com
Items to Check:
www.promo2cell.com • # of Keywords
www.optit.com • # of messages per month
www.boomtext.com
www.eztexting.com
• # of subscribers
www.motomessage.com • Deliverability to mobile
www.izigg.com carriers
www.bizm3.com
• Shortcode availability
www.trumpia.com
34. Mobile-Ready Websites
Simplifies Your Website for
smaller screens of cell phones
Customers Searching For Local Business
Want:
1. Phone Number
2. Shop / Price Compare
3. Directions / Map
4. Email
5. Information about Company
35. Mobile-Ready Websites
Microsoft stated that 53% of its
mobile searches have local intent.
Customers Ready to Buy NOW & Nearby
Many are on the move, they don’t want to
scroll, pinch, etc.
Google Places, Bing Business Center, Yahoo Local Pages
all mobile ready. Claim your pages at the very least!
36. Social Mobile GPS Services
Social Game of Check-ins
Get Your Business Listed on Their Platforms
Major Issue: Privacy & Cyber-Stalking
37. Mobile Advertising
Advertise on Mobile Websites & Embedded
App Advertising
Uses Pay Per Tap Model like Google Adwords
Google Purchased AdMob
for $750M in 2010
Mobile Advertising: $1.6B last
year in US, to double this year
38. Mobile Applications
iPhone now has about 350,000
apps in its App Store
Android growing faster, has about
100,000 apps
Produce your own simple software for iPhone or Android phones
Provides some value to users
Example – Pizza restaurant quick order app
Travel agency – Itinerary reminder
Simple – Screen saver or background image
39. The Time is Now
The mobile explosion is
happening right now!
There is MASSIVE
opportunity to use
mobile to attract and
grow your customer
base.
Learn how to use it for your business.
It’s simpler than traditional online marketing.
Do It Before Your Competition Does
40. Q&A
Edward Niu
Text EDNIU to 72727
510-592-4351
eniu@ilnenterprises.com
Facebook.com/edniu
Hinweis der Redaktion
Learned how to do search engine optimization (SEO)…started working for some friends…as technology improved, moved to mobile marketing and social media.
Not Tony Robbins, Not Oprah, Not ZigZiglar – just Ed Niu
Cell phone will eventually replace wallet…and 91% of Americans keep theirs within 3 feet of themselves 24/7
3x the number of mobile devices than computers
Smartphones give us enhanced capabilities like web access, apps, enhanced SMS texting, camera, GPS
Smartphones give us enhanced capabilities like web access, apps, enhanced SMS texting, camera, GPS
Mobile Ads – Banner Ads embedded in apps, or on websitesSocial Mobile Location based Services – Facebook Places, Foursquare, Gowalla, SCVNGRMobile Apps – Make your own software that people can download