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How to use social media to find a job
                            - examples from a Swedish point of view
                            Anna F Söderström, the ICT-studio, Linköping University




Monday, February 20, 2012
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                                                      iktstudion@liu.se
                                                                                                                      Twitter: @iktstudion
                                                                                                                      Facebook: IKT-studion LiU
                                                                                                                      Bambuser: IKTstudion

                                                                                                                      www.liu.se/iktstudion



Monday, February 20, 2012
What is the ICT-studio: We provide lectures, workshops within the ICT-area.
Our focus areas: Social media, video, eyetracking, interactive whiteboards, podcasts, online games in relation to the University and the education provided here.
We help out primarly at the faculties: Arts & Sciences and Educational Sciences.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                       What do you think of when I say social media?




Monday, February 20, 2012
What do YOU think of when the word ”social media” is used?
Do you use it? How do you use it?
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012

Internet and the Swedes: Some thoughts about online habits in Sweden today. 85% of all Swedes have access to Internet in their homes and the main tool used
is Google. 97% uses the Internet to search with Google and as many as 56% uses Google on a daily basis. We like to google health issues, it´s the number one search query
in all ages.
The social use of the web is mainly focused on social networks, blogs and online gaming. Especially in the ages 18-24.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                              Picture from: http://tosh.comedycentral.com/blog/2012/02/07/social-media-explained-in-terms-of-donuts/




Monday, February 20, 2012
Social media is a important part of the web today, and sometimes it might be hard to keep yourself updated. In many ways you get stuck talking about the tools, rather
then the possible use. I know what Facebook is, but how can I use the functions built into this gigantic social network? A basic understanding of the tools is necessary to be
able to use them in a more strategic and professional way.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                     20%                                               Unofficial ways 80%




Monday, February 20, 2012
Why is it important to know more about the web as a professional tool?
Job ads don´t always get posted through the official channels. Only 20% of all job ads where published through paper ads, online ads, at the established forums online.
80% of all jobs where posted through informal networks both online and offline, and sometimes in a combination of both. A lot of the recruitment was made through pro-
active work, a person showing interest before the company even have posted any ads at all.
These numbers are from the Swedish job market 2011.
The web as a tool for looking up companies, finding jobs ”hidden” in your social network is getting more and more important.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                              Your digital footprint




                                                                                                                               CC: http://www.flickr.com/photos/andy_5322/

Monday, February 20, 2012
Where do I start? I am online, I use the social networks, but how can I use it to find a job?
Start by analyzing and look at your own digital footprint. Are you easy to find, is the information available correct, how can you change/improve it?
Social media is an important part of this.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
My personal digital footprints - a short reflection on what you can find googling my name and what I think about it.
- The social media I am using are always ranked higher then for instance my very much static webpage from 1999. The blog, Linkedin-page and other social media tools are
often updated. Dynamic - good!
- The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since it´s a well-visited
webpage with a lot of links/trackbacks, traffic, it´s often up-dated etc.
- Media such as pictures and video are also ranked rather high.
You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but it´s part of the web.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
My personal digital footprints - a short reflection on what you can find googling my name and what I think about it.
- The social media I am using are always ranked higher then for instance my very much static webpage from 1999. The blog, Linkedin-page and other social media tools are
often updated. Dynamic - good!
- The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since it´s a well-visited
webpage with a lot of links/trackbacks, traffic, it´s often up-dated etc.
- Media such as pictures and video are also ranked rather high.
You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but it´s part of the web.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
My personal digital footprints - a short reflection on what you can find googling my name and what I think about it.
- The social media I am using are always ranked higher then for instance my very much static webpage from 1999. The blog, Linkedin-page and other social media tools are
often updated. Dynamic - good!
- The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since it´s a well-visited
webpage with a lot of links/trackbacks, traffic, it´s often up-dated etc.
- Media such as pictures and video are also ranked rather high.
You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but it´s part of the web.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                                                CC: http://www.flickr.com/photos/andy_5322/

Monday, February 20, 2012
To name a few relevant social media tools today...
Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and
you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has
an account.
Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional
media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of
different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant
network, first to listen in on the people already working with the things you´re interested in.
Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing
one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                                                CC: http://www.flickr.com/photos/andy_5322/

Monday, February 20, 2012
To name a few relevant social media tools today...
Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and
you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has
an account.
Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional
media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of
different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant
network, first to listen in on the people already working with the things you´re interested in.
Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing
one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                                                CC: http://www.flickr.com/photos/andy_5322/

Monday, February 20, 2012
To name a few relevant social media tools today...
Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and
you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has
an account.
Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional
media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of
different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant
network, first to listen in on the people already working with the things you´re interested in.
Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing
one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                                                CC: http://www.flickr.com/photos/andy_5322/

Monday, February 20, 2012
To name a few relevant social media tools today...
Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and
you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has
an account.
Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional
media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of
different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant
network, first to listen in on the people already working with the things you´re interested in.
Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing
one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                                                CC: http://www.flickr.com/photos/andy_5322/

Monday, February 20, 2012
To name a few relevant social media tools today...
Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and
you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has
an account.
Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional
media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of
different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant
network, first to listen in on the people already working with the things you´re interested in.
Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing
one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                                                CC: http://www.flickr.com/photos/andy_5322/

Monday, February 20, 2012
To name a few relevant social media tools today...
Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and
you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has
an account.
Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional
media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of
different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant
network, first to listen in on the people already working with the things you´re interested in.
Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing
one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion



                                   Use social media to find your professional network




Monday, February 20, 2012
Where do you find your professionel network? Where are the people interested in the same things you are?
Use the web to look up the networks where you want to belong. Try to find interesting blogs, groups, and also use the web to look up information
about specific companies you would like to work at. Be pro-active and curious, but be true. A faked interest in something is often rather...easy to
see through by the people online.

The Alec Brownstein-example: Alec Brownstein wanted to work at a advertising agency in New York. He bought Google Ad Words with the names
of the people in charge of some of the agencies he wanted to work at. And he got a job! Ian Reichental was one (of many) who googled himself and
found an interesting ad. Some people might get a bit paranoid, Ian found the initative rather creative and hired Alec.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion



                                   Use social media to find your professional network




Monday, February 20, 2012
Where do you find your professionel network? Where are the people interested in the same things you are?
Use the web to look up the networks where you want to belong. Try to find interesting blogs, groups, and also use the web to look up information
about specific companies you would like to work at. Be pro-active and curious, but be true. A faked interest in something is often rather...easy to
see through by the people online.

The Alec Brownstein-example: Alec Brownstein wanted to work at a advertising agency in New York. He bought Google Ad Words with the names
of the people in charge of some of the agencies he wanted to work at. And he got a job! Ian Reichental was one (of many) who googled himself and
found an interesting ad. Some people might get a bit paranoid, Ian found the initative rather creative and hired Alec.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion


                                                Use social media to mingle




Monday, February 20, 2012
Use social media to mingle - digitally.
Twitter is one tool to use, you can listen in at first but after a while it might be a good idea to try the channel out and actually say something. You
can for instance search for interesting search terms, aka hashtags. A lot of conferences, events, specific issues, news are often tagged with a
hashtag and you can chose either to listen in on search terms or try to find interesting people who normally provide a good feed of interesting
tweets.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Think regional! Use the web to find the professional networks in the regional area you want to work.
A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common
area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start
%20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden.
Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with
others in the same regional area.

At lot of these networks provide newsletter, where a lot of companies publish job ads!
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Think regional! Use the web to find the professional networks in the regional area you want to work.
A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common
area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start
%20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden.
Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with
others in the same regional area.

At lot of these networks provide newsletter, where a lot of companies publish job ads!
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Think regional! Use the web to find the professional networks in the regional area you want to work.
A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common
area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start
%20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden.
Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with
others in the same regional area.

At lot of these networks provide newsletter, where a lot of companies publish job ads!
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Think regional! Use the web to find the professional networks in the regional area you want to work.
A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common
area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start
%20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden.
Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with
others in the same regional area.

At lot of these networks provide newsletter, where a lot of companies publish job ads!
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Think regional! Use the web to find the professional networks in the regional area you want to work.
A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common
area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start
%20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden.
Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with
others in the same regional area.

At lot of these networks provide newsletter, where a lot of companies publish job ads!
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Use the web to find other people working within your field of interest.
The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social
media aspects are built in: Blogs, Twitter-accounts, video and chat.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Use the web to find other people working within your field of interest.
The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social
media aspects are built in: Blogs, Twitter-accounts, video and chat.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Use the web to find other people working within your field of interest.
The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social
media aspects are built in: Blogs, Twitter-accounts, video and chat.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Use the web to find other people working within your field of interest.
The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social
media aspects are built in: Blogs, Twitter-accounts, video and chat.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Use the web to find other people working within your field of interest.
The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social
media aspects are built in: Blogs, Twitter-accounts, video and chat.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Use the web to find other people working within your field of interest.
The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social
media aspects are built in: Blogs, Twitter-accounts, video and chat.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Be creative, using the web to develop your CV and portfolio
Create a digital business card (http://about.me) or use the web to be inspired, and se how other people do it. It´s better to show a creative
solution in for instance your CV/personal letter rather than just saying you are creative...
You can for instance create a digital CV with functions such as YouTube, Flickr and Slideshare to show presentations and other material. You can
use the tools for this in Linkedin, or you can build a blog and embed the tools mentioned above.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Be creative, using the web to develop your CV and portfolio
Create a digital business card (http://about.me) or use the web to be inspired, and se how other people do it. It´s better to show a creative
solution in for instance your CV/personal letter rather than just saying you are creative...
You can for instance create a digital CV with functions such as YouTube, Flickr and Slideshare to show presentations and other material. You can
use the tools for this in Linkedin, or you can build a blog and embed the tools mentioned above.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                      The personal brand




Monday, February 20, 2012
The personal brand/create a personae. The web makes it easier.
A lot of the tools are for free, when you use it for personal use. It´s rather easy to build a online prescence.
But work out a strategy first, there is no use to work up a prescence if you are not interested in maintaining them.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                                   www.underbaraclaras.com




Monday, February 20, 2012
A Swedish example, a journalist, writer, photographer named Clara Lidström (UnderbaraClara) uses her visual skills, here wirting skills to create a
digital brand, helping her starting her own business. She is very consistent in the visual maner, the way she writes and what she writes about. She is
creative, but she doesn´t need to say she is. Her blog speaks for itself and creates a strong personal brand within her professional field.
www.underbaraclaras.com
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping
university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping
university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping
university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping
university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping
university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping
university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping
university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                        The product focus




Monday, February 20, 2012
Selling a product, creating a brand focusing on what you produce, not so much who YOU are.
Using online services already provided rather than coding your own webshop: Example Etsy. E-bay.
A mix: The portfolio with a webshop.
A visual presentation of your work. Think creative, is it possible to use this in a rather non-visual field of interest?
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




Monday, February 20, 2012
Selling a product, creating a brand focusing on what you produce, not so much who YOU are.
Using online services already provided rather than coding your own webshop: Example Etsy. E-bay.
A mix: The portfolio with a webshop.
A visual presentation of your work. Think creative, is it possible to use this in a rather non-visual field of interest?
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                                                             http://www.lottakuhlhorn.se/


Monday, February 20, 2012
Visual portfolios are always easier to show on the web
- is it possible to use the visual aspect in your own CV? (Photography, animation, video, etc)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                               GOOD
                                              ENOUGH

Monday, February 20, 2012
Start with this! Think Good enough if you start from scratch. You don´t have to create an account in every social media channel known to mankind.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                           Fab 4


Monday, February 20, 2012
What it all boils down to...
1. Google yourself, and analyze your digital footprint. What kind of information is available about you online and what can you do to change it or
even use it in a professional way?
2. Choose, with a strategic thought, the tool/channel suitable for you. Be active, be true and interact with others!
3. Use and tend to the social networks you probably already use and try them out in a professional way too.
4. Be an detective, look up the companies and/or businesses you want to get in touch with and look them up. Try to be pro-active by using the
information already available online about the company.
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                          Good Luck!




Monday, February 20, 2012
To use a rather over-used tagline:
You can do it! :)
How to use social media to find a job Anna F Söderström www.liu.se/iktstudion




                                                  iktstudion@liu.se
                                                  Twitter: @iktstudion
                                                  Facebook: IKT-studion LiU
                                                  Bambuser: IKTstudion

                                                  www.liu.se/iktstudion




Monday, February 20, 2012

Curious about the ICT-studio, and how we may help you further? Contact us!

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How to use social media to find a job

  • 1. How to use social media to find a job - examples from a Swedish point of view Anna F Söderström, the ICT-studio, Linköping University Monday, February 20, 2012
  • 2. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion iktstudion@liu.se Twitter: @iktstudion Facebook: IKT-studion LiU Bambuser: IKTstudion www.liu.se/iktstudion Monday, February 20, 2012 What is the ICT-studio: We provide lectures, workshops within the ICT-area. Our focus areas: Social media, video, eyetracking, interactive whiteboards, podcasts, online games in relation to the University and the education provided here. We help out primarly at the faculties: Arts & Sciences and Educational Sciences.
  • 3. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion What do you think of when I say social media? Monday, February 20, 2012 What do YOU think of when the word ”social media” is used? Do you use it? How do you use it?
  • 4. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Internet and the Swedes: Some thoughts about online habits in Sweden today. 85% of all Swedes have access to Internet in their homes and the main tool used is Google. 97% uses the Internet to search with Google and as many as 56% uses Google on a daily basis. We like to google health issues, it´s the number one search query in all ages. The social use of the web is mainly focused on social networks, blogs and online gaming. Especially in the ages 18-24.
  • 5. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Picture from: http://tosh.comedycentral.com/blog/2012/02/07/social-media-explained-in-terms-of-donuts/ Monday, February 20, 2012 Social media is a important part of the web today, and sometimes it might be hard to keep yourself updated. In many ways you get stuck talking about the tools, rather then the possible use. I know what Facebook is, but how can I use the functions built into this gigantic social network? A basic understanding of the tools is necessary to be able to use them in a more strategic and professional way.
  • 6. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion 20% Unofficial ways 80% Monday, February 20, 2012 Why is it important to know more about the web as a professional tool? Job ads don´t always get posted through the official channels. Only 20% of all job ads where published through paper ads, online ads, at the established forums online. 80% of all jobs where posted through informal networks both online and offline, and sometimes in a combination of both. A lot of the recruitment was made through pro- active work, a person showing interest before the company even have posted any ads at all. These numbers are from the Swedish job market 2011. The web as a tool for looking up companies, finding jobs ”hidden” in your social network is getting more and more important.
  • 7. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Your digital footprint CC: http://www.flickr.com/photos/andy_5322/ Monday, February 20, 2012 Where do I start? I am online, I use the social networks, but how can I use it to find a job? Start by analyzing and look at your own digital footprint. Are you easy to find, is the information available correct, how can you change/improve it? Social media is an important part of this.
  • 8. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 My personal digital footprints - a short reflection on what you can find googling my name and what I think about it. - The social media I am using are always ranked higher then for instance my very much static webpage from 1999. The blog, Linkedin-page and other social media tools are often updated. Dynamic - good! - The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since it´s a well-visited webpage with a lot of links/trackbacks, traffic, it´s often up-dated etc. - Media such as pictures and video are also ranked rather high. You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but it´s part of the web.
  • 9. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 My personal digital footprints - a short reflection on what you can find googling my name and what I think about it. - The social media I am using are always ranked higher then for instance my very much static webpage from 1999. The blog, Linkedin-page and other social media tools are often updated. Dynamic - good! - The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since it´s a well-visited webpage with a lot of links/trackbacks, traffic, it´s often up-dated etc. - Media such as pictures and video are also ranked rather high. You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but it´s part of the web.
  • 10. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 My personal digital footprints - a short reflection on what you can find googling my name and what I think about it. - The social media I am using are always ranked higher then for instance my very much static webpage from 1999. The blog, Linkedin-page and other social media tools are often updated. Dynamic - good! - The page were information about me is published affects how Google rates the information. Information in for instance www.liu.se is ranked high since it´s a well-visited webpage with a lot of links/trackbacks, traffic, it´s often up-dated etc. - Media such as pictures and video are also ranked rather high. You can always delete pages, but it might not be totally gone since somewhere there might be a cache copy of the page. Annoying, but it´s part of the web.
  • 11. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion CC: http://www.flickr.com/photos/andy_5322/ Monday, February 20, 2012 To name a few relevant social media tools today... Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has an account. Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant network, first to listen in on the people already working with the things you´re interested in. Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
  • 12. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion CC: http://www.flickr.com/photos/andy_5322/ Monday, February 20, 2012 To name a few relevant social media tools today... Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has an account. Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant network, first to listen in on the people already working with the things you´re interested in. Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
  • 13. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion CC: http://www.flickr.com/photos/andy_5322/ Monday, February 20, 2012 To name a few relevant social media tools today... Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has an account. Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant network, first to listen in on the people already working with the things you´re interested in. Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
  • 14. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion CC: http://www.flickr.com/photos/andy_5322/ Monday, February 20, 2012 To name a few relevant social media tools today... Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has an account. Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant network, first to listen in on the people already working with the things you´re interested in. Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
  • 15. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion CC: http://www.flickr.com/photos/andy_5322/ Monday, February 20, 2012 To name a few relevant social media tools today... Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has an account. Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant network, first to listen in on the people already working with the things you´re interested in. Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
  • 16. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion CC: http://www.flickr.com/photos/andy_5322/ Monday, February 20, 2012 To name a few relevant social media tools today... Facebook: A tool where you can find a lot of people, but also organizations and companies. Facebook is always very dynamic, it changes a lot and you never know where the tool might be in popularity and relevance in a 5 year perspective. In Sweden more then half of the population (52%) has an account. Twitter: A micro-blog service constantly growing, even though the number of users in Sweden isn´t that high it´s a channel influencing traditional media a lot. A lot of business are also easy to find at Twitter: Mediapeople, advertising agencies, librarians, politicians, entrepreneurs within a lot of different areas, teachers, organizations and governmental service institutions, traveling agencies etc. Twitter is a good way to find a relevant network, first to listen in on the people already working with the things you´re interested in. Blog: (in this picture represented by the tools Wordpress and Blogger) Read blogs within your area of interest, or if you are interested: Start writing one. It´s a useful tool to make an online CV/portfolio more active and dynamic.
  • 17. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Use social media to find your professional network Monday, February 20, 2012 Where do you find your professionel network? Where are the people interested in the same things you are? Use the web to look up the networks where you want to belong. Try to find interesting blogs, groups, and also use the web to look up information about specific companies you would like to work at. Be pro-active and curious, but be true. A faked interest in something is often rather...easy to see through by the people online. The Alec Brownstein-example: Alec Brownstein wanted to work at a advertising agency in New York. He bought Google Ad Words with the names of the people in charge of some of the agencies he wanted to work at. And he got a job! Ian Reichental was one (of many) who googled himself and found an interesting ad. Some people might get a bit paranoid, Ian found the initative rather creative and hired Alec.
  • 18. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Use social media to find your professional network Monday, February 20, 2012 Where do you find your professionel network? Where are the people interested in the same things you are? Use the web to look up the networks where you want to belong. Try to find interesting blogs, groups, and also use the web to look up information about specific companies you would like to work at. Be pro-active and curious, but be true. A faked interest in something is often rather...easy to see through by the people online. The Alec Brownstein-example: Alec Brownstein wanted to work at a advertising agency in New York. He bought Google Ad Words with the names of the people in charge of some of the agencies he wanted to work at. And he got a job! Ian Reichental was one (of many) who googled himself and found an interesting ad. Some people might get a bit paranoid, Ian found the initative rather creative and hired Alec.
  • 19. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Use social media to mingle Monday, February 20, 2012 Use social media to mingle - digitally. Twitter is one tool to use, you can listen in at first but after a while it might be a good idea to try the channel out and actually say something. You can for instance search for interesting search terms, aka hashtags. A lot of conferences, events, specific issues, news are often tagged with a hashtag and you can chose either to listen in on search terms or try to find interesting people who normally provide a good feed of interesting tweets.
  • 20. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Think regional! Use the web to find the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!
  • 21. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Think regional! Use the web to find the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!
  • 22. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Think regional! Use the web to find the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!
  • 23. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Think regional! Use the web to find the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!
  • 24. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Think regional! Use the web to find the professional networks in the regional area you want to work. A lot of businesses arrange lectures, provide news letters, meetings and conferences based on both the regional factor and of course the common area of interest. The examples used in this slide are the regional network: Twin Cities of Sweden http://www.fjarde.se/twincities/Home/Start %20page.html a network from Östergötland. Also known as Fjärde storstadsregionen in Swedish but it´s about to change name to East Sweden. Exampled nr 2 is a network in Stockholm (also available in other cities in Sweden) where people working advertising, media, PR, can network with others in the same regional area. At lot of these networks provide newsletter, where a lot of companies publish job ads!
  • 25. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Use the web to find other people working within your field of interest. The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social media aspects are built in: Blogs, Twitter-accounts, video and chat.
  • 26. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Use the web to find other people working within your field of interest. The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social media aspects are built in: Blogs, Twitter-accounts, video and chat.
  • 27. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Use the web to find other people working within your field of interest. The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social media aspects are built in: Blogs, Twitter-accounts, video and chat.
  • 28. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Use the web to find other people working within your field of interest. The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social media aspects are built in: Blogs, Twitter-accounts, video and chat.
  • 29. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Use the web to find other people working within your field of interest. The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social media aspects are built in: Blogs, Twitter-accounts, video and chat.
  • 30. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Use the web to find other people working within your field of interest. The examples above focus on a network available for doctors and one for women. There are a lot of other similar plattforms like this, where social media aspects are built in: Blogs, Twitter-accounts, video and chat.
  • 31. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Be creative, using the web to develop your CV and portfolio Create a digital business card (http://about.me) or use the web to be inspired, and se how other people do it. It´s better to show a creative solution in for instance your CV/personal letter rather than just saying you are creative... You can for instance create a digital CV with functions such as YouTube, Flickr and Slideshare to show presentations and other material. You can use the tools for this in Linkedin, or you can build a blog and embed the tools mentioned above.
  • 32. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Be creative, using the web to develop your CV and portfolio Create a digital business card (http://about.me) or use the web to be inspired, and se how other people do it. It´s better to show a creative solution in for instance your CV/personal letter rather than just saying you are creative... You can for instance create a digital CV with functions such as YouTube, Flickr and Slideshare to show presentations and other material. You can use the tools for this in Linkedin, or you can build a blog and embed the tools mentioned above.
  • 33. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion The personal brand Monday, February 20, 2012 The personal brand/create a personae. The web makes it easier. A lot of the tools are for free, when you use it for personal use. It´s rather easy to build a online prescence. But work out a strategy first, there is no use to work up a prescence if you are not interested in maintaining them.
  • 34. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion www.underbaraclaras.com Monday, February 20, 2012 A Swedish example, a journalist, writer, photographer named Clara Lidström (UnderbaraClara) uses her visual skills, here wirting skills to create a digital brand, helping her starting her own business. She is very consistent in the visual maner, the way she writes and what she writes about. She is creative, but she doesn´t need to say she is. Her blog speaks for itself and creates a strong personal brand within her professional field. www.underbaraclaras.com
  • 35. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
  • 36. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
  • 37. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
  • 38. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
  • 39. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
  • 40. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
  • 41. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Creating a personae, using it online with different kinds of media and channels: Video, Facebook, blog, Twitter. This is an example from Linköping university and old student who names himself ”Psykologen Oskar” (Psychologist Oscar)
  • 42. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion The product focus Monday, February 20, 2012 Selling a product, creating a brand focusing on what you produce, not so much who YOU are. Using online services already provided rather than coding your own webshop: Example Etsy. E-bay. A mix: The portfolio with a webshop. A visual presentation of your work. Think creative, is it possible to use this in a rather non-visual field of interest?
  • 43. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Monday, February 20, 2012 Selling a product, creating a brand focusing on what you produce, not so much who YOU are. Using online services already provided rather than coding your own webshop: Example Etsy. E-bay. A mix: The portfolio with a webshop. A visual presentation of your work. Think creative, is it possible to use this in a rather non-visual field of interest?
  • 44. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion http://www.lottakuhlhorn.se/ Monday, February 20, 2012 Visual portfolios are always easier to show on the web - is it possible to use the visual aspect in your own CV? (Photography, animation, video, etc)
  • 45. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion GOOD ENOUGH Monday, February 20, 2012 Start with this! Think Good enough if you start from scratch. You don´t have to create an account in every social media channel known to mankind.
  • 46. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Fab 4 Monday, February 20, 2012 What it all boils down to... 1. Google yourself, and analyze your digital footprint. What kind of information is available about you online and what can you do to change it or even use it in a professional way? 2. Choose, with a strategic thought, the tool/channel suitable for you. Be active, be true and interact with others! 3. Use and tend to the social networks you probably already use and try them out in a professional way too. 4. Be an detective, look up the companies and/or businesses you want to get in touch with and look them up. Try to be pro-active by using the information already available online about the company.
  • 47. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion Good Luck! Monday, February 20, 2012 To use a rather over-used tagline: You can do it! :)
  • 48. How to use social media to find a job Anna F Söderström www.liu.se/iktstudion iktstudion@liu.se Twitter: @iktstudion Facebook: IKT-studion LiU Bambuser: IKTstudion www.liu.se/iktstudion Monday, February 20, 2012 Curious about the ICT-studio, and how we may help you further? Contact us!