Slides from a presentation given by Lawrence Darvill to a meeting of IIBA UK's North branch at Sheffield on 25 April 2018

1. Lawrence Darvill
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Skills Mix

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Group discussion
Consider someone you have worked with in
a different or more senior role
Key skills for effectiveness (not qualities)
Identify the most important skill

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Exploring the Skills
• Stakeholder relationship
management
• Negotiation and conflict
management
• Leadership and influencing
• Mentoring and coaching
• Presentational skills
• Creative problem solving and
resolution
Personal skills:

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Roles beyond BA
Which roles are available
beyond BA?

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Beyond BA
Change Director
Head of Customer
Experience
Commercial
Director
BA Coach and
Trainer
Product Manager Business Architect
Head of Solutions
Architecture
Head of Data
Management
Head of Standards,
Methods and Tools
Management
Consultant
Head of Digital
Services

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Beyond BA
• Director – Business Analysis
• Business design manager
• Senior BA
• Improvement manager
Example Profile 1
Head of Customer Experience –
Managing all customer affecting
change – global telco company.
A skilled communicator with the proven ability to influence, partner
with senior leaders, develop a strong network of contacts throughout
the industry and gain support and commitment from board members,
managers and employees across the business.

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Beyond BA
Example Profile 2
IT Programme Director
Lead change, strategic alignment,
producing and owning business
cases. Large transport provider.
• Programme Director
• Head of IT Service management
• Head of Business Analysis
• Project Manager
• Business Analyst

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Beyond BA
Example Profile 3
Change Portfolio Director
Direction of multi-million change
portfolio – concept to full
implementation. Senior
stakeholder engagement. Leading
finance house.
• Change portfolio director
• Head of delivery and analysis
• Head of BA
• Senior BA
• BA Consultant

10. The Fab Four
Head of BA IT Director
Head of product
development
Head of customer
engagement

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Begin with the
end in mind
Solve business
problems
Take risks
Be aware of
personal
branding
career development
Career planning tactics