Who has been voted the best analyst relations team and professional by over 300 industry analysts?

1. IIAR AR Professional &
AR Team of The Year
2014
Survey analysis
Laura Brownrigg
Ludovic Leforestier
11/04/14

2. IIAR introduction
2

3. IIAR background and purpose
• The Institute for Industry Analyst Relations started as a
self-organizing community in 2007, then the need for an
independent industry body quickly became evident
• At its heart: A forum and network for AR practitioners
by AR practitioners – vendors, consultants and agencies
• Today at critical mass in EMEA, coming close elsewhere
• Board of Directors, Secretary, Working Committees,
Chapters
• Digital presence – site, blog, Facebook, Twitter, LinkedIn
• >100 paying members, bi-monthly forums, certification,
education
• Open LinkedIn Group
• Active blog, including job postings

4. Benefits: education,
certification, networking
• Over a dozen best practice papers
• Many more planned
• Discounts provided to contributors
• IIAR Cafes – online member chat sessions
• Forums – online but also physical networking
• Certification, refreshed tests under development
• Certified AR Professional
• Certified AR Expert
• Presence at analyst firm events,
e.g. IDC Directions

5. AR Professional of the Year
AR Team of the Year
5

6. Introduction
• Survey goals
• Raise profile of AR as a profession
• Recognise those individuals who stand out from the
crowd, as seen by the analysts themselves
• Evaluate how AR professionals are performing as a
group, identify those areas which need more attention
• Methodoloy
• Survey sent via ARinsights to nearly 7,000 analysts,
300+ responded
• USA and EMEA about 40%, IDC about 30%
all other firms <10%
6

7. The IIAR 3R’s
• The IIAR 3R’s of Analyst Relations are the three
key traits required for the job
• Responsiveness –analysts expect AR pros to revert
back to them in a timely fashion with the information
required for their research
• Relationships –analysts have many stakeholders ;
someone that’s easy to deal with always goes that
bit farther
• Results –can AR pros deliver results for their
employers?
7

8. Megavendor definition
Companies over USD 20 billion global annual revenues and
providing a mix of three or more types the following:
• IT hardware
• Networking equipment
• Telecommunication services
• Enterprise software
• IT services and outsourcing
• Business consulting
(Forbes list of world’s largest companies 2013, http://www.forbes.com/global2000/list/)
8

9. IIAR AR Team of the Year
9

10. Megavendors ‘3R’ score
Rank Megavendor
Average
score
1 IBM 2.8
2
2
EMC
Cisco
2.7
2.7
3
3
Dell
HP
2.6
2.6
4 Accenture 2.4
5
5
Fujitsu
Microsoft
2.3
2.3
6 Oracle 2.1
10

11. The IIAR Analyst Relations
Professionals of the Year 2014
11

12. Top 10 ‘3R’
AR pros
1 Clare Loxley / HP
2 Signe Loenberg / Loenberg AR
3 Andrea Edwards / Microsoft
3 Caroline Dennington / Symantec
5 Huey Miin Leong / Cisco
6 Carter Cromwell / Cisco
7 Britta Glade / RSA (EMC)
8 Shyam Mundhada / Infosys
9 Geoff Dorrington / CA
10 Jan Daley / AR Advisors
10 Yvonne Kaupp / T-Systems International
12

13. This survey was made possible with ARInsight’s help,
via ARchitect, its comprehensive database of analysts.
http://www.arinsights.com/
13

14. Laura Brownrigg (LinkedIn)
Ludovic Leforestier (LinkedIn, @lludovic)
14
Thank you