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IIAR AR Professional &
AR Team of The Year
2014
Survey analysis
Laura Brownrigg
Ludovic Leforestier
11/04/14
IIAR introduction
2
IIAR background and purpose
• The Institute for Industry Analyst Relations started as a
self-organizing community in 2007,...
Benefits: education,
certification, networking
• Over a dozen best practice papers
• Many more planned
• Discounts provide...
AR Professional of the Year
AR Team of the Year
5
Introduction
• Survey goals
• Raise profile of AR as a profession
• Recognise those individuals who stand out from the
cro...
The IIAR 3R’s
• The IIAR 3R’s of Analyst Relations are the three
key traits required for the job
• Responsiveness –analyst...
Megavendor definition
Companies over USD 20 billion global annual revenues and
providing a mix of three or more types the ...
IIAR AR Team of the Year
9
Megavendors ‘3R’ score
Rank Megavendor
Average
score
1 IBM 2.8
2
2
EMC
Cisco
2.7
2.7
3
3
Dell
HP
2.6
2.6
4 Accenture 2.4
5...
The IIAR Analyst Relations
Professionals of the Year 2014
11
Top 10 ‘3R’
AR pros
1 Clare Loxley / HP
2 Signe Loenberg / Loenberg AR
3 Andrea Edwards / Microsoft
3 Caroline Dennington ...
This survey was made possible with ARInsight’s help,
via ARchitect, its comprehensive database of analysts.
http://www.ari...
Laura Brownrigg (LinkedIn)
Ludovic Leforestier (LinkedIn, @lludovic)
14
Thank you
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The IIAR Analyst Relations Professional and Team of the Year 2014

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Who has been voted the best analyst relations team and professional by over 300 industry analysts?

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  • Please provide more detail on the respondents - how many from Gartner and Forrester? The geographical breakdown is ambiguous - is is 40% US AND 40% EMEA implying 20% elsewhere? How many from APAC/APJ? Can you confirm that 30% or 90 respondents were from IDC?
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The IIAR Analyst Relations Professional and Team of the Year 2014

  1. 1. IIAR AR Professional & AR Team of The Year 2014 Survey analysis Laura Brownrigg Ludovic Leforestier 11/04/14
  2. 2. IIAR introduction 2
  3. 3. IIAR background and purpose • The Institute for Industry Analyst Relations started as a self-organizing community in 2007, then the need for an independent industry body quickly became evident • At its heart: A forum and network for AR practitioners by AR practitioners – vendors, consultants and agencies • Today at critical mass in EMEA, coming close elsewhere • Board of Directors, Secretary, Working Committees, Chapters • Digital presence – site, blog, Facebook, Twitter, LinkedIn • >100 paying members, bi-monthly forums, certification, education • Open LinkedIn Group • Active blog, including job postings
  4. 4. Benefits: education, certification, networking • Over a dozen best practice papers • Many more planned • Discounts provided to contributors • IIAR Cafes – online member chat sessions • Forums – online but also physical networking • Certification, refreshed tests under development • Certified AR Professional • Certified AR Expert • Presence at analyst firm events, e.g. IDC Directions
  5. 5. AR Professional of the Year AR Team of the Year 5
  6. 6. Introduction • Survey goals • Raise profile of AR as a profession • Recognise those individuals who stand out from the crowd, as seen by the analysts themselves • Evaluate how AR professionals are performing as a group, identify those areas which need more attention • Methodoloy • Survey sent via ARinsights to nearly 7,000 analysts, 300+ responded • USA and EMEA about 40%, IDC about 30% all other firms <10% 6
  7. 7. The IIAR 3R’s • The IIAR 3R’s of Analyst Relations are the three key traits required for the job • Responsiveness –analysts expect AR pros to revert back to them in a timely fashion with the information required for their research • Relationships –analysts have many stakeholders ; someone that’s easy to deal with always goes that bit farther • Results –can AR pros deliver results for their employers? 7
  8. 8. Megavendor definition Companies over USD 20 billion global annual revenues and providing a mix of three or more types the following: • IT hardware • Networking equipment • Telecommunication services • Enterprise software • IT services and outsourcing • Business consulting (Forbes list of world’s largest companies 2013, http://www.forbes.com/global2000/list/) 8
  9. 9. IIAR AR Team of the Year 9
  10. 10. Megavendors ‘3R’ score Rank Megavendor Average score 1 IBM 2.8 2 2 EMC Cisco 2.7 2.7 3 3 Dell HP 2.6 2.6 4 Accenture 2.4 5 5 Fujitsu Microsoft 2.3 2.3 6 Oracle 2.1 10
  11. 11. The IIAR Analyst Relations Professionals of the Year 2014 11
  12. 12. Top 10 ‘3R’ AR pros 1 Clare Loxley / HP 2 Signe Loenberg / Loenberg AR 3 Andrea Edwards / Microsoft 3 Caroline Dennington / Symantec 5 Huey Miin Leong / Cisco 6 Carter Cromwell / Cisco 7 Britta Glade / RSA (EMC) 8 Shyam Mundhada / Infosys 9 Geoff Dorrington / CA 10 Jan Daley / AR Advisors 10 Yvonne Kaupp / T-Systems International 12
  13. 13. This survey was made possible with ARInsight’s help, via ARchitect, its comprehensive database of analysts. http://www.arinsights.com/ 13
  14. 14. Laura Brownrigg (LinkedIn) Ludovic Leforestier (LinkedIn, @lludovic) 14 Thank you

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